Ski Equipment and Gear Global Market Report 2024

The ski equipment and gear market size has grown steadily in recent years. It will grow from $1.52 billion in 2023 to $1.58 billion in 2024 at a compound annual growth rate (CAGR) of 4.1%. The growth in the historical period can be credited to the expansion of winter tourism, Olympic and sporting events, economic prosperity, marketing and sponsorship efforts, and the prevailing winter sports culture.

The ski equipment and gear market size is expected to see steady growth in the next few years. It will grow to $1.8 billion in 2028 at a compound annual growth rate (CAGR) of 3.3%. The forecasted growth in the upcoming period can be ascribed to the increase in outdoor activities, trends in health and wellness, the popularity of sustainable and eco-friendly products, global sporting events, and government initiatives and policies. Noteworthy trends anticipated in the forecast period encompass digital shopping experiences, advancements in materials, technological innovations, tech-integrated gear, and backcountry and off-piste gear.

The anticipated growth in the ski equipment and gear market is expected to be propelled by the increasing engagement in outdoor sports activities. Outdoor sports involve physical exercises conducted in open-air settings and encompass various facilities to support such activities. Well-designed and appropriately fitted ski equipment and gear play a crucial role in enhancing performance, ensuring safety, and maximizing enjoyment during outdoor sports endeavors. As an illustration, in June 2023, the Outdoor Industry Association reported a 2.3% increase in the outdoor participant base in 2022, reaching a record 168.1 million participants, compared to 164.2 million in 2021. Consequently, the escalating participation in outdoor sports activities is fostering the growth of the ski equipment and gear market.

The expanding realm of e-commerce is poised to drive the growth of the ski equipment and gear market in the future. E-commerce, involving the online buying and selling of goods and services, provides a platform for a variety of ski equipment and gear products, including skis, boots, bindings, poles, and apparel from different brands and vendors. This trend enables companies to extend their reach to a broader consumer base. For instance, the United States Census Bureau reported in August 2023 that, in the second quarter of 2023, the estimate for e-commerce rose by 7.5% compared to the same period in 2022, while overall retail sales increased by 0.6%. Online stores accounted for 15.4% of all sales in the second quarter of 2023. Hence, the growing expansion of e-commerce is a driving force behind the ski equipment and gear market's growth.


Prominent players in the ski equipment and gear market are directing their efforts towards the introduction of cutting-edge solutions, such as online rental services, to secure a competitive advantage. Online rental services facilitate the provision of rental items sourced from environmentally responsible clothing brands, delivered directly to customers' doors, with the option for items to be picked up after use for thorough cleaning and sterilization. A case in point is the launch of an online skiwear rental service by EcoSki Limited, a UK-based ski clothing company, in August 2021. This platform offers skiers a convenient and sustainable means to access high-quality ski equipment, including jackets, pants, helmets, goggles, socks, baselayers, gloves, beanies, and even avalanche equipment. Such services cater to customer convenience and provide an extensive selection of equipment.

Key players in the ski equipment and gear market are actively pursuing strategic partnerships as part of their competitive strategy. These collaborations are aimed at developing more sustainable products, simplifying the recycling process for fashion brands, and addressing the challenges associated with recycling intricate, multi-material garments such as ski jackets. An illustration of this approach is the partnership between Decathlon, a France-based company, and its brand Wedze, and Resortecs in August 2022. This collaboration seeks to launch recyclable jackets in line with sustainability and circular economy principles. The jackets incorporate Resortecs Smart Stitch threads, which dissolve when exposed to high temperatures, facilitating the easy disassembly of non-recyclable components from the recyclable parts. This initiative promotes a more sustainable and eco-friendly approach to clothing production and disposal. Resortecs, based in Belgium, specializes in developing solutions for textile disassembly and recycling.

In March 2023, Aleck, a France-based computer and electronics manufacturing company, completed the acquisition of Tocsen for an undisclosed amount. This strategic move is expected to enhance Aleck's outdoor sports product offerings and establish robust distribution channels across Europe and North America. Tocsen, headquartered in Germany, is a company that provides intelligent helmet-mounted crash sensors for various outdoor sports.

Major companies operating in the ski equipment and gear market report are Decathlon SA, Amer Sports, Tecnica Group S.p.A, K2 Sports LLC, Fischer Beteiligungsverwaltungs GmbH, Groupe Rossignol, Head Skis, Clarus Corp, Helly Hansen, Skis Rossignol S.A., Salomon, Alpina DOO, Black Diamond, ELAN D.O.O., Surefoot, Armada, Blizzard Sport GmbH, Icelantic LLC, Black Crows, Dynastar, Faction Skis, Kastle, Full Tilt Boots Global, ATK Bindings, Coalition Snow, Crosson Ski, Liberty Skis, Look Bindings, Stockli Swiss Sports AG, 4FRNT Skis LLC, Atomic Austria GmbH.

North America was the largest region in the ski equipment and gear market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ski equipment and gear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ski equipment and gear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of ski equipment and gear include clothing, headgear, skis and poles, footwear, and other accessories. Clothing denotes products specifically crafted for covering the body, with applications designed for males, females, and children. These products are typically available through various distribution channels such as supermarkets, hypermarkets, convenience stores, and online platforms.

The ski equipment and gear market research report is one of a series of new reports that provides ski equipment and gear market statistics, including ski equipment and gear industry global market size, regional shares, competitors with a ski equipment and gear market share, detailed ski equipment and gear market segments, market trends and opportunities, and any further data you may need to thrive in the ski equipment and gear industry. This ski equipment and gear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ski equipment and gear market consist of sales of ski boots, helmets, goggles, ski jackets, snow pants, and gloves. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.