Men's Health Supplements Global Market Report 2024

The men's health supplements market size has grown rapidly in recent years. It will grow from $74.05 billion in 2023 to $81.54 billion in 2024 at a compound annual growth rate (CAGR) of 10.1%. The growth observed in the historical period can be attributed to the growing awareness of health and wellness, an increase in the aging male population, the expansion of fitness and bodybuilding culture, a rise in stressful lifestyles, the adoption of preventive healthcare measures, a surge in dietary supplement usage, and growth in sports and athletic performance.

The men's health supplements market size is expected to see rapid growth in the next few years. It will grow to $120.62 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%. The anticipated growth in the forecast period can be attributed to the influence of social media on health trends, the adoption of herbal and natural ingredients, an emphasis on immune system support, an increased demand for testosterone boosters, the expansion of e-commerce and online retailing, the adoption of personalized nutrition solutions, a rise in male-specific health concerns, and the development of plant-based and vegan men's supplements. Key trends in the forecast period include advances in nutraceutical research, the integration of innovative delivery formats, the incorporation of probiotics for digestive health, the adoption of blockchain for supply chain transparency, and an emphasis on sustainable packaging practices.

The anticipated rise in nutritional deficiencies among men is poised to drive the growth of the men's health supplement market in the future. Nutrient deficiencies, characterized by inadequate essential vitamins, minerals, and nutrients for proper bodily function, are becoming more prevalent. Men's health supplements offer a potential solution to bridge nutrient gaps and enhance overall well-being, given the increasing incidence of nutritional deficiencies among males. These supplements support a balanced diet by providing essential vitamins, minerals, and nutrients that may be lacking in regular food intake. As of November 2022, data from HealthMatch, an Australia-based digital health company, indicated that in the US, 50% of children under the age of five and 70% of children between six and eleven had insufficient vitamin D reserves, along with 42% of deficient adults. In 2021, FLHealthCharts, a US-based provider of health indicator data, reported an age-adjusted rate of 4.1 per 100,000 people for deaths from Nutritional Deficiencies (All) in Alachua County. Hence, the increasing nutritional deficiencies among men are fueling the growth of the men's health supplement market.

The anticipated increase in disposable income is expected to contribute to the expansion of the men's health supplement market. Improved economic conditions leading to increased wages and salaries result in higher disposable income, enabling men to invest in health supplements to address specific health concerns and enhance overall well-being. As of August 2023, data from the Bureau of Economic Analysis, a US-based government agency, indicated a less than 0.1% increase in disposable personal income in July 2023, with personal consumption expenditures (PCE) increasing by 0.8 percent. Therefore, the rise in disposable income is a driving factor for the growth of the men's health supplement market.

A notable trend in the men's health supplement market is the emphasis on product innovation by major companies to maintain their market positions. In June 2023, GNC Holdings LLC, a US-based provider of health and nutrition-related products, introduced Mega Men Ultra Testosterone, a science-backed innovation designed to optimize testosterone levels effectively. The product features DuoCap Technology, connecting two capsules to deliver a potent daily dose, aiming to enhance lean muscle and blood vessel dilation.

Major players in the men's health supplement market are actively developing advanced solutions, such as supplement capsules, to address specific health needs and improve overall well-being. Supplement capsules, oral dosage forms typically made of gelatin or other materials, contain concentrated and measured amounts of nutritional or bioactive substances to supplement an individual's diet and provide health benefits. In September 2023, Olly, a US-based provider of premium nutrition and wellness products, launched Mighty Mojo capsules, priced at $35, designed to promote healthy testosterone levels and enhance sexual function. The product incorporates key ingredients such as tongkat ali, known for clinical benefits in supporting testosterone levels and overall well-being. Additionally, Mighty Mojo includes resveratrol and pine bark, potent antioxidants with potential immune-boosting properties. The carefully researched dosages ensure the effectiveness of these ingredients.

In June 2022, Unilever PLC, a UK-based consumer packaged goods company, acquired Nutrafol for an undisclosed amount, reinforcing and expanding its hair health supplement portfolio. Nutrafol is a US-based company specializing in hair growth supplements.

Major companies operating in the men's health supplements market report are Haleon plc, Herbalife Nutrition Ltd., GNC Holdings LLC, Vitamin Shoppe Inc., Biotest LLC, Hims & Hers Health Inc., Now Health Group Inc., Thorne Research Inc., Natrol LLC, Irwin Naturals Inc., Pharmavite LLC, Nutrix International LLC, Nordic Naturals Inc., Matsun Nutrition Inc., Makers Nutrition LLC, NutraBio Labs Inc., Vox Nutrition Inc., Nutricap Labs LLC, Nutrivo LLC, Paragon Laboratories Inc., Nutra Solutions USA Inc., Optimum Nutrition Inc., Vee Excel Drugs & Pharmaceuticals Pvt. Ltd., BioThrive Sciences LLC, Nutraceutical Wellness Inc., Botanic Supplements Private Limited, Custom Nutra LLC, Bio-Tech Pharmacal Inc., NutraPak USA, NuMedica LLC.

Asia-Pacific was the largest region in the men's health supplements market in 2023. The regions covered in the men's health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the men's health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of men's health supplements include sports supplements, reproductive health supplements, bone and joint health supplements, cardiovascular health supplements, probiotic supplements, anti-aging supplements, hair growth supplements, weight management supplements, immune health supplements, and others. Reproductive health supplements are specifically formulated to support and promote the health of both men's and women's reproductive systems. These supplements are categorized for different age groups, such as 20-30, 31-45, 46-60, and above 60. Available in various formulations such as tablets, capsules, liquids, powders, gummies, and others, these supplements are distributed through both online and offline channels.

The men's health supplements market research report is one of a series of new reports that provides men's health supplements market statistics, including men's health supplements industry global market size, regional shares, competitors with a men's health supplements market share, detailed men's health supplements market segments, market trends and opportunities, and any further data you may need to thrive in the men's health supplements industry. This men's health supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The men's health supplements market includes revenues earned by multivitamins for men, cognitive support supplements and immune support supplements. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.