Sexual Health Supplement Market Report 2026

The sexual health supplement market size has grown rapidly in recent years. It will grow from $3.44 billion in 2025 to $3.79 billion in 2026 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to growing consumer awareness of sexual wellness, expansion of dietary supplement consumption, increasing acceptance of wellness products, availability of herbal ingredient supply chains, growth of direct-to-consumer brands.

The sexual health supplement market size is expected to see strong growth in the next few years. It will grow to $5.31 billion in 2030 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to rising focus on preventive health and wellness, increasing personalization of supplement formulations, expansion of e-commerce wellness platforms, growing regulatory scrutiny on supplement efficacy, rising demand for plant-based sexual health solutions. Major trends in the forecast period include increasing demand for natural and herbal formulations, rising preference for personalized sexual wellness products, growing adoption of online distribution channels, expansion of gender-specific supplements, enhanced focus on transparency and ingredient traceability.

The increasing prevalence of lifestyle-related disorders is anticipated to drive the growth of the sexual health supplement market in the coming years. Lifestyle-related disorders are health conditions that are mainly caused or worsened by personal lifestyle choices and habits, such as obesity, type 2 diabetes, cardiovascular diseases, and certain cancers. The growing incidence of these disorders is linked to sedentary behavior, poor dietary patterns, high stress levels, and environmental influences. Sexual health supplements are commonly used as complementary or alternative solutions for lifestyle-related disorders that affect sexual performance, particularly by supporting improved blood circulation, hormonal regulation, stress management, enhanced energy and vitality, and better mood. For example, in September 2023, the World Health Organization, a Switzerland-based specialized agency of the United Nations, reported that non-communicable or chronic diseases accounted for 41 million deaths annually worldwide, representing 74% of total global deaths. This included 17.9 million deaths from cardiovascular diseases, 9.3 million from cancer, 4.1 million from chronic respiratory diseases, and 2 million from diabetes. Consequently, the growing burden of lifestyle-related disorders is fueling the expansion of the sexual health supplement market.

Leading companies operating in the sexual health supplement market are increasingly concentrating on the development of innovative supplement formats, such as functional gummies, to improve convenience and encourage consistent daily use among consumers. Gummies are chewable dietary supplements infused with bioactive ingredients that promote targeted wellness benefits, offering improved taste, ease of consumption, and better adherence to daily routines. For instance, in November 2023, Setu Nutrition, an India-based nutraceutical company, partnered with the Indian sexual wellness brand MyMuse to introduce Desire Boost Gummies, a plant-based supplement formulated to support libido, mood, vitality, and healthy blood circulation in both men and women. The gummies contain ingredients such as Shatavari, L-Arginine, Korean Ginseng, and L-Citrulline to enhance energy levels and sexual wellness. This product increases accessibility, regular usage, and overall adoption of sexual health supplements by providing a convenient and enjoyable alternative to conventional pill-based products.

In November 2023, Pharmavite LLC, a US-based wellness company specializing in nutrition, made a significant move by acquiring Bonafide Health for $425 million. This strategic acquisition aims to broaden Pharmavite's range of women's health products and reinforce its presence in the women's health nutraceutical sector. It will also enrich Pharmavite's current portfolio with Bonafide Health's innovative products, primarily addressing menopause relief and other women's health concerns associated with aging. Bonafide Health LLC, headquartered in the US, specializes in developing and manufacturing nutraceuticals and health products tailored to women's needs, including sexual health supplements.

Major companies operating in the sexual health supplement market are Pfizer Inc., GlaxoSmithKline Consumer Healthcare Ltd., Amway Corp., Glanbia Plc, Herbalife Ltd, General Nutrition Centers Inc, Dabur India Ltd., Exeltis USA Inc., The Nature's Bounty Co., NOW Health Group Inc., Nutraceutical Corporation, Metagenics Inc, Vitabiotics Ltd., Life Extension, Irwin Naturals Inc., Force Factor LLC, Swisse Wellness, Twinlab Consolidated Holdings Inc., Solgar Inc., Lovehoney Group Ltd, Himalaya Drug Company Pvt Ltd, Fairhaven Health LLC, BioXgenic LLC, Source Naturals, Coast Science LLC, LENUS Pharma GesmbH.

Asia Pacific was the largest region in the sexual health supplement market in 2025. The regions covered in the sexual health supplement market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sexual health supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The sexual health supplement market consists of sales of products such as libido enhancers, performance boosters, reproductive health supplements, aphrodisiacs, fertility supplements, and erectile dysfunction remedies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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