Active Data Warehousing (ADW) Global Market Report 2024

The active data warehousing (adw) market size has grown rapidly in recent years. It will grow from $9.61 billion in 2023 to $10.74 billion in 2024 at a compound annual growth rate (CAGR) of 11.7%. The growth observed in the historical period can be attributed to factors such as the escalation of data volumes, the adoption of business intelligence, a demand for real-time analytics, the expansion of e-commerce, and regulatory compliance requirements.

The active data warehousing (adw) market size is expected to see rapid growth in the next few years. It will grow to $16.83 billion in 2028 at a compound annual growth rate (CAGR) of 11.9%. The anticipated growth in the forecast period can be attributed to the adoption of cloud computing, the expansion of big data analytics, an increased need for real-time decision-making, a heightened focus on data security and privacy, and the evolving regulatory landscape. Key trends expected in the forecast period encompass technological advancements and innovations, the integration of artificial intelligence (AI) in data warehousing, the emergence of hybrid cloud data warehouses, a demand for self-service data preparation tools, and a growing importance of data governance and quality.

The growing demand for cloud computing is poised to drive the expansion of the active data warehousing (ADW) market in the foreseeable future. Cloud computing involves delivering computer services over the Internet, encompassing servers, storage, databases, networking, software, analytics, and intelligence. Cloud computing's attributes of scalability, data integration, and cost-efficiency are integral to active data warehousing, facilitating real-time analytics and prompt decision-making. Cloud-based dynamic data warehousing offers a more cost-effective solution than traditional on-premises systems, eliminating the need for significant investments in hardware and software. Eurostat reported in December 2021 that 41% of EU enterprises utilized cloud computing in 2021, witnessing a 5% increase from 2020. Large businesses demonstrated a 72% adoption rate in 2021, marking a 7% rise from the previous year, while medium-sized businesses increased their adoption to 53% from 46% in 2020. Thus, the growing demand for cloud computing serves as a catalyst for the active data warehousing (ADW) market.

The transition towards remote work arrangements is anticipated to be a driving force behind the growth of the active data warehousing (ADW) market. Remote work arrangements involve employees fulfilling their job responsibilities outside the traditional office setting, often working from home or other locations. Active Data Warehousing (ADW) plays a crucial role in facilitating seamless data access and analytics for remote work scenarios, empowering employees to make informed decisions from diverse locations. A survey conducted by FlexJobs' Career Pulse in February 2022 revealed that 97% of respondents expressed a preference for full-time remote work or a hybrid arrangement. This underscores the strong desire among workers to have the flexibility of working remotely. Therefore, the shift towards remote work arrangements is a key driver for the active data warehousing (ADW) market.

Technological advancements represent a prominent trend gaining traction in the active data warehousing (ADW) market. Major companies operating in this market are committed to developing technologically advanced products and solutions to maintain their competitive positions. In March 2023, SAP SE, a Germany-based software company, introduced SAP Datasphere, a next-generation data warehouse cloud solution. This innovative solution simplifies the data landscape for customers, providing easy access to business-ready data across the entire landscape. SAP Datasphere unifies data integration, data cataloging, semantic modeling, data warehousing, data federation, and data virtualization into a seamless experience. It enables data professionals to distribute mission-critical business data across the organization's data landscape, fostering an enterprise data fabric architecture.

Major companies in the active data warehousing (ADW) market are strategically focused on developing integrated solutions, such as data integration solutions, to accelerate data activation and gain a competitive edge. Data integration solutions encompass technologies and processes that facilitate the seamless and efficient connection, consolidation, and management of diverse data sources within an organization. In March 2023, mParticle, a US-based SaaS company, launched Warehouse Sync, enhancing its AI-powered Customer Data Platform (CDP). Warehouse Sync provides greater flexibility for teams utilizing cloud data warehouses as a core element of their data strategy. It unifies customer data pipelines, ensuring a continuous 360° customer view and real-time targeting capabilities.

In December 2021, Torch.AI, a US-based software company, acquired The DataTech Group, a move aimed at expanding support for the U.S. Department of Defense and other federal agencies. The DataTech Group specializes in deploying active data warehouses and focused data marts for both public and private sector clients.

Major companies operating in the active data warehousing (adw) market report are Microsoft Corporation, Huawei Technologies Co. Ltd, Amazon Web Services Inc., International Business Machines (IBM) Corporation, Oracle Corporation, SAP SE, Hewlett Packard Enterprise Company, Google Cloud Platform, Palantir Technologies, Teradata Corporation, Informatica LLC, Cloudera Inc., Snowflake Computing Inc., Pivotal Software Inc., MicroStrategy Incorporated, Talend SA, Qubole, Fivetran Inc., Sisense Inc., ThoughtSpot Inc., Actian Corporation, Treasure Data Inc., Snowplow analytics, SingleStore, Firebolt Analytics, Yellowbrick Data, Sisu Data, Panoply Ltd., Kognitio Ltd., Dremio Corporation.

North America was the largest region in the active data warehousing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active data warehousing (adw) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active data warehousing (adw) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary deployment modes for active data warehousing (ADW) include cloud-based and on-premises solutions. Cloud-based deployment involves a distributed network of servers that store infrastructure and software accessible online. This approach is employed by enterprises of various sizes, ranging from large enterprises to small and medium-sized enterprises, across diverse industry verticals such as banking, financial services, and insurance (BFSI), healthcare, manufacturing, information technology (IT) and telecommunications, government and public sector, retail, media and entertainment, and others.

The active data warehousing (ADW) market research report is one of a series of new reports that provides active data warehousing (ADW) market statistics, including active data warehousing (ADW) industry global market size, regional shares, competitors with a active data warehousing (ADW) market share, detailed active data warehousing (ADW) market segments, market trends and opportunities, and any further data you may need to thrive in the active data warehousing (ADW) industry. This active data warehousing (ADW) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The active data warehousing (ADW) market includes revenues earned by entities by providing data cleansing, data integration, data sourcing, real-time analytics, memory databases, predictive analytics, and machine learning solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.