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Germany Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

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  • 91 Pages
  • August 2023
  • Region: Germany
  • GlobalData
  • ID: 5897356
Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance


  • Spike in inflation: Germany's inflation rate was high throughout 2022, mainly as a result of the increased prices of energy and food. High inflation eroded consumers' purchasing power and led them to curtail their spending on beer & cider products.
  • Local culture: Despite the alcohol moderation trend, beer drinking remains an integral part of German culture and is prevalent among all demographics. Indeed, Germany is one of the top beer-drinking markets globally. Beer & cider is therefore likely to continue growing in the country. Moreover, the lifting of COVID-19 restrictions led to a rise in footfall across on-premise outlets, thereby positively affecting the sector's growth.

Reasons to Buy

  • Gain an in-depth understanding of the dynamics and structure of the German beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the German beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

  • Introduction
  • Executive Summary
  • Industry Snapshot
  • Enablers and Inhibitors of Beer & Cider Growth
  • Category and Segment Insight
  • Beer & Cider Winners & Losers
  • Flavor Dynamics
  • Brand & Private Label Dynamics
  • Price Segment Dynamics
  • Special Focus Segment Insights
  • Company & Brand Insight
  • Leading Company Profiles
  • Top Beer & Cider Brand Dynamics
  • Brand Spotlight Case Studies
  • M&A Activity
  • Job Analytics - Themes Evolution & Total Jobs
  • Global Patent Filings
  • Distribution Insight
  • Channel Dynamics
  • Beer & Cider Channel Share Dynamics
  • Sub-channel Evolution
  • Category Price Point Analysis
  • Packaging Insight
  • Packaging Influences
  • Packaging Snapshot
  • Packaging Material Snapshot
  • Packaging Type Snapshot
  • Consumer Insight
  • Key Consumer Trends
  • Trend Analysis
  • Actionable Insights
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Radeberger Gruppe
  • Krombacher
  • Bitburger Gruppe
  • Oettinger Bier Brauhaus
  • A-BInBev Germany
  • C & A Veltins
  • Frankfurter Brauhaus
  • Paulaner