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Online Retail Market in India 2023-2028

  • Report

  • 67 Pages
  • November 2023
  • Region: India
  • Netscribes (India) Pvt Ltd
  • ID: 5908514
The retail industry encompasses all businesses providing products and services to consumers. Globally, there exists a variety of distinct retail store types, ranging from supermarkets and independent stores to department stores, DIY outlets, electrical stores, and specialty stores. The consistent year-over-year growth of the retail business, propelled by the increasing popularity of online retail, contributes to the employment of a significant workforce on a global scale.

Market Insights:

In FY 2023, the online retail market was assessed at INR 4,822.80 billion and is anticipated to reach INR 15,159.11 billion by FY 2028, demonstrating a Compound Annual Growth Rate (CAGR) of 24.93% during the forecast period from FY 2024 to FY 2028. The significant surge in India's online retail sector is primarily driven by the robust growth of fashion e-commerce, offering an extensive array of clothing, footwear, and accessories. Notably, the market share of e-commerce in Tier-3 cities witnessed an upswing, escalating from 34.2% in 2021 to 41.5% in 2022. Similarly, Tier-2 cities also experienced a rise, advancing from 19.4% to 21.4% during the same period. Conversely, the market share in Tier-1 cities observed a decline, decreasing from 46.4% in 2021 to 37.1% in 2022. In terms of geographical coverage, online retailers now extend their delivery services to 15,000-20,000 pin codes out of approximately 100,000 in the country.

Market Drivers:

The expansion of the India e-commerce market has been facilitated by the availability of budget-friendly hardware such as laptops, notebooks, desktop PCs, and smart handheld devices. This growth is further propelled by the widespread adoption of the internet. The surge in smartphone usage, coupled with the increasing penetration of 4G and 5G network services, has resulted in a rapid increase in the number of internet users. As incomes in India continue to rise, consumers are displaying an increasing willingness to invest in premium products, further contributing to the growth of the online market.

Market Challenges:

In India, the rural population remains largely unaware of the existence and applications of the internet. Interestingly, even within the tech-savvy urban demographic, there is limited understanding of online business and its associated benefits. Due to this lack of skill and expertise, sellers often make costly mistakes when initiating their online ventures. The presence of industry giants with global reach and substantial financial resources, including Amazon India, Flipkart, Snapdeal, among others, poses a significant challenge for new entrants attempting to establish themselves in the market.

Table of Contents

Chapter 1: Executive summaryChapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
Chapter 4: Market Overview
4.1. Online retail market size and forecast (FY 2021 - FY 2028e)
Chapter 5: Market Segmentation
5.1. Online retail market segmentation (FY 2023 & FY 2028e)
5.2. Mobile market size and growth forecast (FY 2021-FY 2028e)
5.3. Apparel & accessories market size and growth forecast (FY 2021-FY 2028e)
5.4. Food & grocery market size and growth forecast (FY 2021-FY 2028e)
5.5. Consumer durables & appliances market size and growth forecast (FY 2021-FY 2028e)
5.6. Footwear market size and growth forecast (FY 2021-FY 2028e)
5.7. Furniture and furnishing market size and growth forecast (FY 2021-FY 2028e)
5.8. Pharmacy market size and growth forecast (FY 2021-FY 2028e)
5.9. Beauty and personal care market size and growth forecast (FY 2021-FY 2028e)
5.10. Jewellery and watches market size and growth forecast (FY 2021-FY 2028e)
5.11. Others market size and growth forecast (FY 2021-FY 2028e)
Chapter 6: Market Influencers
6.1. Market drivers
6.2. Market challenges
Chapter 7: Porter’s Five Forces Analysis
7.1. Porter’s five forces analysis
Chapter 8: SWOT Analysis
8.1. SWOT analysis
Chapter 9: 4P’s of Marketing
9.1. 4P’s of marketing
Chapter 10: Market Trends
10.1. Market trends
Chapter 11: Government Initiatives
11.1. Government initiatives
Chapter 12: Competitive Benchmarking
12.1. Competitive benchmarking
12.2. Website benchmarking
Chapter 13: Competitive Landscape
13.1. Zomato Limited
  • Company information
  • Business description
  • Products/services
  • Key people
  • Financial snapshot
  • Key ratios
  • Key financial performance indicators
  • Key business segments
  • Key geographic segments
Note: Financial information covered for public companies only
13.2. 1mg
13.3. Bundl Technologies Private Limited
13.4. Clues Network Private Limited
13.5. Flipkart Internet Private Limited
13.6. Jasper Infotech Private Limited
13.7. Meesho
13.8. Nykaa E-Retail Private Limited
13.9. Reliance Retail Limited (JioMart)
13.10. Amazon India Limited
Chapter 14: Recent Developments
14.1. Recent developments
Chapter 15: Appendix
15.1. Research methodology

Companies Mentioned

  • Zomato Limited
  • 1mg
  • Bundl Technologies Private Limited
  • Clues Network Private Limited
  • Flipkart Internet Private Limited
  • Jasper Infotech Private Limited
  • Meesho
  • Nykaa E-Retail Private Limited
  • Reliance Retail Limited (JioMart)
  • Amazon India Limited

Methodology

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