The Retail Off to University 2023 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of students starting and returning back to university, analysing the market, the major players, the main trends and consumer attitudes.
Scope
- Off to university shoppers are opting to shop in supermarkets for their off to uni items
- Over two thirds of consumers stated that they buy the cheapest items they can for university as price is their main concern
- The online channel has waned in usage among consumers for off to university shopping this year
Reasons to Buy
- Use our in-depth consumer insight to learn which off to university categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis to understand which retailers are leading in certain off to university categories.
Table of Contents
- Consumer Attitudes
- Who off to university items were bought for
- Promotions and offers
- Off to university spending
- Off to university statements
- Off to university statements about buying food
- Off to university statements about cost-of-living crisis
- OFF TO UNIVERSITY
- Category summary
- Retailer selection
- Channel usage
- Device usage
- Store type
- Fulfilment
- Buying dynamics
- Purchase timing
- METHODOLOGY
- Technical details: consumer survey work
- Bedroom products purchased, 2023 and 2022
- Average spend on bedroom items, 2023 and 2022
- Retailers used for bedroom items, 2023 and 2022
- Bathroom products purchased, 2023 and 2022
- Average spend on bathroom items, 2023 and 2022
- Retailers used for bathroom items, 2023 and 2022
- Kitchen products purchased, 2023 and 2022
- Average spend on kitchen items, 2023 and 2022
- Retailers used for kitchen items, 2023 and 2022
- Utility products purchased, 2023 and 2022
- Average spend on utility items, 2023 and 2022
- Retailers used for utility items, 2023 and 2022
- Health & beauty products purchased, 2023 and 2022
- Average spend on health & beauty items, 2023 and 2022
- Retailers used for health & beauty items, 2023 and 2022
- Electricals products purchased, 2023 and 2022
- Average spend on electricals items, 2023 and 2022
- Retailers used for electricals items, 2023 and 2022
- Clothing & footwear products purchased, 2023 and 2022
- Average spend on clothing & footwear items, 2023 and 2022
- Retailers used for clothing & footwear items, 2023 and 2022
- Accessories products purchased, 2023 and 2022
- Average spend on accessories items, 2023 and 2022
- Retailers used for accessories items, 2023 and 2022
- General stationery products purchased, 2023 and 2022
- Average spend on general stationery items, 2023 and 2022
- Retailers used for general stationery items, 2023 and 2022
- Books purchased, 2023 and 2022
- Average spend on books, 2023 and 2022
- Retailers used for books, 2023 and 2022
- Entertainment products purchased, 2023 and 2022
- Average spend on entertainment items, 2023 and 2022
- Retailers used for entertainment items, 2023 and 2022
- Miscellaneous items purchased, 2023 and 2022
- Average spend on miscellaneous items, 2023 and 2022
- Retailers used for miscellaneous items, 2023 and 2022
- Consumers reasons for purchasing after arriving at university by category, 2022
- Who people are buying off to university items for, 2023 and 2022
- Appealing and purchased promotions, 2023
- Off to university spending for different categories, 2023 and 2022
- Off to university statements, 2023
- Off to university statements about buying food, 2023
- Off to university statements about the cost-of-living crisis, 2023
- Penetration for off to university categories, 2023 and 2022
- Drivers of retailer selection, 2023
- Channel usage for purchasing off to university products, 2022 and 2023
- Device usage for purchasing off to university products, 2022 and 2023
- Store type for browsing and purchasing off to university products, 2022 and 2023
- Fulfilment options for off to university purchases made online, 2023 and 2022
- Bedroom penetration overall for 2023 and 2022, and by demographic, 2023
- Bathroom penetration overall for 2023 and 2022, and by demographic, 2023
- Kitchen penetration overall for 2023 and 2022, and by demographic, 2023
- Utility penetration overall for 2023 and 2022, and by demographic, 2023
- Health & beauty penetration overall for 2023 and 2022, and by demographic, 2023
- Electricals penetration overall for 2023 and 2022, and by demographic, 2023
- Clothing & footwear penetration overall for 2023 and 2022, and by demographic, 2023
- Accessories penetration overall for 2023 and 2022, and by demographic, 2023
- Stationery penetration overall for 2023 and 2022, and by demographic, 2023
- Books penetration overall for 2023 and 2022, and by demographic, 2023
- Entertainment penetration overall for 2023 and 2022, and by demographic, 2023
- Miscellaneous items penetration overall for 2023 and 2022, and by demographic, 2023
- Planned/impulse purchases - bedroom, 2023 and 2022
- Planned/impulse purchases - bathroom, 2023 and 2022
- Planned/impulse purchases - kitchen, 2023 and 2022
- Planned/impulse purchases - utility, 2023 and 2022
- Planned/impulse purchases - health & beauty, 2023 and 2022
- Planned/impulse purchases - electricals, 2023 and 2022
- Planned/impulse purchases - clothing, 2023 and 2022
- Planned/impulse purchases - accessories, 2023 and 2022
- Planned/impulse purchases - stationery, 2023 and 2022
- Planned/impulse purchases - books, 2023 and 2022
- Planned/impulse purchases - entertainment, 2023 and 2022
- Planned/impulse purchases - miscellaneous items , 2023 and 2022
- Purchased before/after arriving at university, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- IKEA
- Amazon
- Tesco
- B&M
- Dunelm
- ASDA
- Argos
- Primark
- H&M
- Poundland
- IKEA
- Wilko
- Lidl
- TK Maxx
- JD Sports
- Zara
- Next
- Sports Direct
- Boohoo
- New Look
- Boots
- Superdrug
- Holland & Barrett
- Sainsbury’s
- Savers
- The Range
- B&Q
- Home Bargains
- WH Smith
- The Works
- Sainsbury's
- Ryman
- Currys
- Apple
- Marks Electricals
- GAME
- Waterstones
- Local independent retailer
- HMV
- Marks & Spencer
- JD Williams
