Lip Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Lip Powder Market is projected to expand from USD 494.53 Million in 2025 to USD 725.26 Million by 2031, reflecting a CAGR of 6.59%. These specialized cosmetic formulations employ hydrated pigments or silica silylate technology to convert loose or pressed powder into a smooth, matte cream upon skin contact. Growth is primarily fuelled by consumer demand for lightweight, transfer-proof makeup that delivers intense color without the heavy occlusion associated with traditional waxy lipsticks. Furthermore, the enduring global impact of East Asian beauty standards, which favor the soft-focus and diffused finishes characteristic of these powders, underpins market demand. Data from Cosmetics Europe indicates that retail sales in the decorative cosmetics sector, including these lip innovations, rose by 8.2 percent across Europe in 2024.

Despite this growth, the market encounters significant obstacles regarding hydration capabilities relative to standard liquid lipsticks or balms. The inherent powder-based mechanism tends to absorb natural moisture, potentially causing dryness or emphasizing lip texture and fine lines. This limitation can discourage consumers who prioritize comfort and hydration, thereby hindering widespread daily adoption of these products.

Market Drivers

The broadening influence of Korean Beauty (K-Beauty) on global trends serves as a major driver for the uptake of lip powder formulations. Often branded as "lip muds" or "puddings" in South Korea, these products distinguish themselves from Western liquid lipsticks by providing a soft-focus, diffused gradient that blurs rather than highlights lip lines. This aesthetic has garnered international appeal, steering consumer preference away from sharp, defined contours toward the "blotted" finish typical of powder-to-cream technologies. The magnitude of this trend is highlighted by trade data from the Ministry of Food and Drug Safety in January 2025, which reported that South Korea’s cosmetic exports hit a record $10.2 billion in 2024, a 20.6 percent year-over-year increase driven by surging global demand for such specialized formats.

Concurrently, the strategic role of viral social media trends and influencer marketing significantly boosts the visibility of these unique textures. The transformative nature of lip powder - turning from solid to liquid upon application - creates compelling visual content suited for platforms like TikTok, where reaction videos stimulate immediate sales among younger consumers. This digital engagement is a powerful revenue generator for brands adept at viral marketing; for instance, e.l.f. Beauty reported a 77 percent year-over-year increase in net sales in their Fiscal 2024 results (May 2024), attributed largely to their digital-first approach. Similarly, The Estée Lauder Companies noted in August 2024 that their Clinique brand achieved double-digit net sales growth, propelled primarily by sustained strength in the lip subcategory.

Market Challenges

The principal barrier to growth in the Global Lip Powder Market is the product's lack of hydration compared to traditional liquid lipsticks and balms. To achieve a matte finish, the powder-to-cream mechanism generally utilizes high concentrations of porous particles that absorb the lips' natural oils and moisture. This absorption often leads to a feeling of tightness and highlights fine lines, forcing a compromise between the desired soft-focus look and wearing comfort. Consequently, consumers who value long-term lip health and moisture retention are less inclined to use these powders daily, restricting the product’s appeal to a niche demographic seeking novelty rather than the broader mass market.

This functional deficiency is particularly problematic given the wider industry's pivot toward comfort and multifunctional benefits. According to the Cosmetic, Toiletry and Perfumery Association, the color cosmetics category in the UK expanded by 10.4 percent in 2024. Although the overall sector is growing, the lip powder segment faces difficulty capturing a proportional share of this value, as its drying properties stand in direct contrast to the prevailing consumer preference for hydrating and skin-nourishing formulas that are currently driving market momentum.

Market Trends

To overcome the limitations of traditional silica-based textures, manufacturers are increasingly infusing lip powder formulations with hydrating skincare actives. This trend entails encapsulating ingredients like hyaluronic acid, squalane, and vitamin E within the powder matrix, enabling the product to turn into a nourishing balm upon application instead of leaving a dry residue. Merging dermatological efficacy with cosmetic pigmentation is essential for attracting consumers who previously avoided the format due to comfort issues. The financial success of major companies adopting this "skinification" strategy illustrates its viability; L'Oréal's '2023 Annual Results' in February 2024 showed a 12.6 percent like-for-like growth in their Consumer Products Division, largely fueled by makeup ranges featuring advanced skincare benefits.

In parallel, the rise of dual-purpose lip and cheek powder hybrids is transforming the category by marketing these items as minimalist, multi-use tools rather than standalone novelties. Brands are utilizing the natural soft-focus and blendability of lip powders to promote them as cohesive blush and lip stains, attracting cost-conscious shoppers interested in streamlined routines and value. The demand for such versatility is evident in retail outcomes; Ulta Beauty reported net sales of 3.6 billion dollars in their 'Fourth Quarter Fiscal 2023 Results' (March 2024), with leadership attributing category resilience to sustained consumer interest in products that offer combined functionality and versatility.

Key Players Profiled in the Lip Powder Market

• L'Oreal S.A.
• The Estee Lauder Companies Inc.
• Urban Decay
• CHANEL International B.V.
• CLE COSMETICS
• Shiseido Company
• Stellar Beauty
• Revlon, Inc.
• Sephora USA, Inc.
• Huda Beauty

Report Scope

In this report, the Global Lip Powder Market has been segmented into the following categories:

Lip Powder Market, by Product Type:

• Palette
• Pen

Lip Powder Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Lip Powder Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lip Powder Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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