+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Greece Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

  • PDF Icon

    Report

  • 111 Pages
  • October 2023
  • Region: Greece
  • GlobalData
  • ID: 5910356
This report is an analytical report which provides extensive and highly detailed current and future market trends in the Greek market.

The number of live births in Greece declined by 7% during 2016-22, reaching 85,100 in 2022. This resulted in a baby population of 255,200 in 2022. The GDP of Greece grew by 6.1% in 2022, owing to the favorable economic conditions, while consumer price inflation stood at 9.6%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 0.5% during 2016-22. In volume terms, sales contracted in 2022 declining at a CAGR of 1.7% during 2016-22. Baby milks remained the largest category in value terms with 61.5% of the baby food sector, followed by baby cereals & dry meals. Danone and Nestlé were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Greece. The market for baby food in the country is expected to increase in value terms during 2022-28, registering a CAGR of 3%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Scope

  • Value sales of baby milks category declined from EUR46.9 million ($52 million) in 2016 to EUR46.6 million ($49.1 million) in 2022, registering a negative CAGR of 0.1%.
  • The baby cereals & dry meals category grew from EUR23.6 million ($26.1 million) in 2016 to EUR25.6 million ($27 million) in 2022, registering a CAGR of 1.4%.
  • Value sales of baby wet meals and other category increased from EUR3.2 million ($3.5 million) in 2016 to EUR3.6 million ($3.8 million) in 2022, registering a CAGR of 2%.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Table of Contents

Executive Summary
Part 1: Market Environment
  • Value and Volume Growth Analysis by Region
  • Growth Analysis of Greece Compared with Other Leading Countries in Western Europe
  • PCC and PCE of Greece Compared with Global and Western European Markets
Part 2: Background
  • Births
  • The Consumer
  • Sociodemographic Trends
  • Working Women
  • Breastfeeding Trends
  • Regulations
Part 3: Overview
  • Greece Baby Food Sector Snapshot
  • Market Size Analysis
  • Manufacturer Shares
Part 4: Category Analysis
  • Baby Milks
  • Baby Cereals & Dry Meals
  • Baby Wet Meals & Other
  • Baby Finger Food
Part 5: Production and Trade
  • Imports
  • Exports
Part 6: Distribution
  • Channel Share Analysis
  • Baby Food Retailing
Part 7: Economic Background
  • GDP Growth and Inflation
Part 8: Prospects and Forecasts
  • Future Trends
Part 9: Definitions
Part 10: Appendix
  • Methodology
  • About the Publisher
List of Tables
  • Birth & population trends, 2006-28
  • Live births by region & city, 2015-21
  • Live births by age of mother, %, 2006, 2008-21
  • Number of women of childbearing age, by age group, 2015-21
  • Female employment trends, 2010-22
  • Female employment trends, 2011 and 2016-22
  • Breastfeeding trends, 2017 and 2018
  • Breastfeeding rates in six months after birth, 2009
  • Use of infant formula in first six months, 2009
  • Leading categories (value and volume), 2022
  • Baby food: manufacturer shares, value & volume, %, 2016-22
  • Baby food: manufacturer shares by category, %, 2022
  • Baby milks: SKUs by pack type, 2022
  • Baby milks: SKUs by pack size, 2022
  • Baby milks: brand price positioning analysis, 2022
  • Baby milks: manufacturer shares, value & volume, %, 2016-22
  • Baby milks: manufacturer & brand shares, value %, 2016-22
  • Baby milks: manufacturer & brand shares, volume %, 2016-22
  • Baby cereals & dry meals: SKUs by pack type, 2022
  • Baby cereals & dry meals: SKUs by pack size, 2022
  • Baby cereals & dry meals: brand price positioning analysis, 2022
  • Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
  • Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
  • Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
  • Baby wet meals & other: SKUs by pack type, 2022
  • Baby wet meals & other: SKUs by pack size, 2022
  • Baby wet meals & other: brand price positioning analysis, 2022
  • Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
  • Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
  • Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
  • Baby finger food: brand price positioning analysis, 2022
  • Baby milks & cereals: trends in imports, 2015-22
  • Imports of baby milks & cereals by country of origin, 2020-22
  • Other baby food: trends in imports, 2015-22
  • Imports of other baby food by country of origin, 2020-22
  • Baby milks & cereals: trends in exports, 2015-22
  • Exports of baby milks & cereals by country of destination, 2020-22
  • Other baby food: trends in exports, 2015-22
  • Exports of other baby food by country of destination, 2020-22
  • Change in distribution share, 2016-22
  • Baby food: sales by outlet type, % value, 2016-22
  • Baby food: sales by type of food & outlet type, % value, 2022
  • Category definitions
  • Terminology definitions
  • Baby population, number of babies (’000), 2011-28
  • Baby food: market value, current prices ($ million), 2016-22
  • Baby food: market value, constant prices, 2016-22
  • Baby food: market volume, million kg, 2016-22
  • Baby food: PCE, current prices ($), 2016-22
  • Baby food: PCE, constant prices, 2016-22
  • Baby food: PCC, kg, 2016-22
  • Baby milks: category segmentation, value & volume, 2016-22
  • Baby food: market value forecasts, current prices ($ million), 2022-28
  • Baby food: market value forecasts, constant prices, 2022-28
  • Baby food: market volume forecasts, million kg, 2022-28
  • Baby food: PCE forecasts, current prices ($), 2022-28
  • Baby food: PCE forecasts, constant prices, 2022-28
  • Baby food: PCC forecasts, kg, 2022-28
  • Exchange rates: LCU per $, 2016-22
  • Exchange rates: LCU per $, 2023-28
  • SKUs allocation by product type
List of Figures
  • Greece’s value and volume shares in the global and Western European baby food sectors, 2022-27
  • Greece compared with the other leading countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Greece, Western Europe, and global, 2017-27
  • PCE comparison - Greece, Western Europe, and global, 2017-27
  • Greece: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
  • Greece: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk
  • Greece: Which of the following features do you actively look for when making a purchase?
  • Baby food: sector size (value), 2016-22
  • Baby food: sector size (volume), 2016-22
  • Market size and growth analysis by value and volume, baby food sector, 2016-28
  • Baby food: manufacturer shares, value %, 2022
  • Baby food: manufacturer shares, volume %, 2022
  • Baby food: manufacturer shares by category, % value, 2022
  • Market size and growth analysis by value and volume, baby milks category, 2016-28
  • Baby milks: PCE & PCC, 2016-22
  • Baby milks: PCE & PCC by age group, 2016-22
  • Baby milks: segmentation, value, and volume, 2016-22
  • Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
  • Baby cereals & dry meals: PCE & PCC, 2016-22
  • Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
  • Baby wet meals & other: PCE & PCC, 2016-22
  • Share of key distribution channels (in value terms) - baby food, 2022
  • Key distribution channel share by category (in value terms), 2022
  • GDP at current prices (EUR billion)
  • Real GDP growth rate (%)
  • Consumer price inflation (%)
  • Unemployment rate (%)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Danone
  • FrieslandCampina
  • Nestlé
  • Jotis