Middle East and Africa Sports and Outdoor Toys Market Report and Forecast 2024-2032

According to the report, the Middle East and Africa sports and outdoor toys market reached a value of USD 0.93 billion in 2023. Aided by the region's burgeoning youth population, increased focus on physical well-being, and the influx of global toy brands, the market is projected to further grow at a CAGR of 4.14% between 2024 and 2032 to reach a value of USD 1.37 billion by 2032.

The Middle East and Africa, characterised by its diverse cultures, traditions, and climates, have shown significant potential for the growth of the sports and outdoor toys industry. With the vast stretches of deserts in the Middle East and the expansive savannas in Africa, outdoor activities are deeply rooted in the cultural fabric of the region, translating to a vibrant market for related toys.

One of the primary catalysts accelerating the Middle East and Africa sports and outdoor toys market growth is the region's emphasis on youth engagement and physical activities. Governments and local authorities have been actively promoting sports and outdoor events, recognising the benefits they offer in fostering teamwork, discipline, and physical fitness among the youth. This trend, in turn, has surged the demand for sports and outdoor toys, ranging from footballs and basketballs to skateboards and roller skates.

As per the Middle East and Africa sports and outdoor toys market analysis, the increasing penetration of international toy brands, leveraging the region's economic prosperity, particularly in nations like the UAE, Saudi Arabia, and South Africa, has expanded the product offerings. Brands have introduced innovative products tailored to regional preferences, further driving the market's dynamism.

Technology, though predominantly associated with indoor gaming, has also influenced the outdoor toys segment. Products such as drones, remote-controlled cars, and even tech-integrated sports equipment have found their niche in the region, catering to the tech-savvy youth and adults alike and further propelling the Middle East and Africa sports and outdoor toys market demand.

The region's tourism industry, particularly in places like Dubai, has also played its part. Tourists, especially families, indulge in outdoor recreational activities, which further propels the demand for relevant toys and equipment. There's a growing emphasis on integrating experiential and educational elements in toys, ensuring they offer more than just play. Collaborations with educational institutions and sports clubs for product endorsements also enhance the product's appeal, increasing the value of the Middle East and Africa sports and outdoor toys market size.

Market Segmentation

The market can be divided based on age group, distribution channel, and country.

Market Breakup by Age Group

• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Online Channel
• Others

Market Breakup by Country

• Saudi Arabia
• United Arab Emirates
• Israel
• Nigeria
• South Africa
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and Africa sports and outdoor toys market. Some of the major players explored in the report are as follows:

• Chemeleon Inflatables
• Kidbudddie and T&B Group
• Playsan
• Wasit Saudi Group
• Smoby Toys SAS
• Decathlon
• Hasbro, Inc
• Mattel, Inc.
• The Walt Disney Company
• Others