Middle East and Africa Sports and Outdoor Toys Market Report and Forecast 2025-2034

The Middle East and Africa sports and outdoor toys market size attained a value of USD 996.01 Million in 2024. The market is further expected to grow at a CAGR of 6.60% between 2025 and 2034, to reach a value of USD 1.88 billion by 2034.

Key Trends in the Market

Sports and outdoor toys are objects designed to be used by children when playing outside or engaging in sports. They facilitate various outdoor activities for children and encourage children to play sports, helping children develop a love for a particular outdoor activity or sport. Sports and outdoor toys also increase exposure of children to the fresh air and outdoors, improving their health and well-being.

• Improvements in standard of living in multiple countries in the Middle East and Africa are leading to an increase in spending on child-oriented products. The growing awareness amongst parents about the benefits of active play are supporting the growth of the Middle East and Africa sports and outdoor toys market.
• Increasing globalisation in the region is surging the availability of a variety of sports toys and outdoor toys, catering to a wide range of ages and toy preferences. Expansion of distribution channels are further supporting the regional market growth of sports and outdoor toys.
• Heavy penetration of internet in the Middle East and Africa is further bolstering the demand for licensed and branded sports and outdoor toys by increasing their promotional channels, which is also leading to a higher competition between the major toy manufacturers.

Market Segmentation

The report titled “Middle East and Africa Sports and Outdoor Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Online Channel
• Others

Market Breakup by Region

• Saudi Arabia
• United Arab Emirates
• Israel
• Nigeria
• South Africa
• Others

Market Share by Country

Based on country, United Arab Emirates accounts for a significant share of the Middle East and Africa sports and outdoor toys market. The growth in the country is being propelled by the increasing awareness pertaining to the cognitive and intellectual benefits of sports and outdoor toys. Growing sale of toys, supported by the strong presence of local toy manufacturers is likely to pose a positive influence on the market in the forecast period.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East and Africa sports and outdoor toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

Chemeleon Inflatables,

Chemeleon Inflatables, headquartered in Gauteng, South Africa, is one of the leading manufacturers of inflatables. Founded in 2013, this company provides wedding bouncers, jumping castles, and boxing rings for kids, among other outdoor toys.

Kidbudddie and T&B Group

Kidbudddie and T&B Group is a jungle gym and playground specialist which offers heavy-duty and long-lasting outdoor play systems. Established in 1993 and headquartered in Western Cape, South Africa, this company offers swings and attachments, rockers and seesaws, and obstacle courses.

Playsan

Playsan is a leading manufacturer of children playground equipment, outdoor fitness equipment, urban furniture, rubber flooring, and indoor playgrounds. Headquartered in Caerphilly in Wales, the company was founded in 2017.

Other market players include Wasit Saudi Group, Smoby Toys SAS, Decathlon, Hasbro, Inc, Mattel, Inc., and The Walt Disney Company, among others.