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Global Air Freshener Market Size, Share & Industry Trends Analysis Report By Application (Residential, Cars, Corporate Offices), By Customer Type (Individual, and Enterprise), By Product Type, By Regional Outlook and Forecast, 2023 - 2030

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    Report

  • 353 Pages
  • November 2023
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5916860
The Global Air Freshener Market size is expected to reach $17.4 billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,532.3 million units, experiencing a growth of 4.9% (2019-2022).

Air fresheners maintain a welcoming and fresh atmosphere in shared living spaces. This prolonged indoor presence has heightened the emphasis on creating a pleasant and comfortable living environment. Consequently, the Residential segment captured $5,027.9 million revenue in the market in 2022. With the prevalence of remote work, individuals spend more time within their homes. Families spending more time together at home engage in various indoor activities. A pleasant environment, free from unpleasant odors, enhances these shared experiences. They play a role in ensuring the space remains inviting and pleasant for various activities. A pleasant environment has been associated with improved moods, productivity, and mental well-being. Some of the factors impacting the market are health awareness and indoor air quality concerns, rising urbanization and population density and health and environmental concerns.

Consumers are more conscious of the potential health implications of poor indoor air quality, including allergies, respiratory issues, and overall well-being. This awareness has driven the need for solutions that address and improve air quality. With an increasing amount of time spent indoors, be it in homes or workplaces, the quality of indoor air significantly impacts comfort and health. Consumers seek these fresheners that contribute to a fresher and cleaner environment to enhance their living and working spaces. Additionally, urban areas often feature smaller living spaces like apartments, condos, and studios. Limited space means odors can be more noticeable, and they become essential to maintain a pleasant atmosphere. In urban settings, shared living spaces and communal areas in apartment buildings or multifamily residences necessitate continuous efforts to create a pleasant environment for all residents. They are used not only for functional reasons but also to contribute to the overall aesthetic appeal of interiors. The need for portable and compact air freshener solutions is pronounced in urban living, as they are ideal for smaller spaces and on-the-go usage. With busy urban lifestyles, the convenience of using the fresheners provides a quick and efficient method of maintaining a pleasant indoor atmosphere. These factors will propel the demand in the market.

However, as consumers become more informed about the potential health risks associated with synthetic fragrances and aerosol-based air fresheners, trust in traditional air freshener products may decline. This erosion of trust can lead to a decrease in brand loyalty and, subsequently, a reduction in consumer demand. Health-conscious consumers may actively seek alternatives perceived as safer and more natural. Products with essential oils or other natural ingredients may gain popularity, shifting consumer preferences away from traditional air fresheners. Increased awareness of health concerns may prompt regulatory bodies to implement stricter regulations on the ingredients used in these fresheners. Compliance with these regulations may pose challenges for manufacturers, requiring them to reformulate their products or invest in research and development to meet new standards. A critical factor in determining the success of consumer products is public opinion. Therefore, these factors will hamper the demand for the fresheners in the coming years.

Customer Type Outlook

Based on customer type, the market is bifurcated into enterprise and individual. In 2022, the enterprise segment witnessed a substantial revenue share in the market. Enterprises prioritize creating a positive and comfortable work environment for their employees. Pleasant fragrances enhance the mood and ambiance, potentially boosting employee morale and productivity. Businesses in retail, hospitality, and service industries use these fresheners to create a welcoming atmosphere, positively impacting their customers' experience. A pleasing ambiance can influence customer perceptions and behavior, encouraging longer stays or increased spending. These factors will boost the demand in the segment.

Product Type Outlook

Based on product type, the market is segmented into sprays/aerosols, electric, gel, candles, and others. The sprays/aerosols segment held the largest revenue share in the market in 2022. Consumers appreciate the ease of use associated with aerosol sprays. The spray mechanism allows for effortless application, making it a go-to choose for immediate odor control. Companies have been investing in research and development to create innovative formulations for aerosol air fresheners. This includes long-lasting scents, odor-neutralizing technologies, and eco-friendly formulations, contributing to increased consumer interest. These factors will boost the demand in the segment.

Application Outlook

On the basis of application, the market is divided into corporate offices, residential, cars, and others. In 2022, the residential segment witnessed the maximum revenue share in the market. They contribute to an improved lifestyle by helping eliminate unpleasant odors from cooking, pets, and other sources. This has increased demand for products that offer long-lasting and pleasant fragrances. Consumers seek the fresheners that allow them to customize and personalize their living spaces with scents that match their preferences. The proliferation of fragrance options has garnered the attention of consumers desiring to personalize the atmosphere within their residences. These aspects will pose lucrative growth prospects for the segment.

Regional Outlook

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment acquired a considerable revenue share in the market. The Asia Pacific region has experienced substantial urbanization, leading to an increased demand for the fresheners in densely populated cities. Urban areas face challenges related to pollution and odors, prompting the adoption of these fresheners to improve indoor air quality. Evolving consumer lifestyles, especially in urban centers, have increased interest in creating pleasant and comfortable living spaces. The desire for a more sophisticated lifestyle has driven the adoption of the fresheners to enhance home environments. These aspects will help in the expansion of the segment.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.

Scope of the Study

Market Segments Covered in the Report:

By Application (Volume, Million Unit, USD Billion, 2019-30)
  • Residential
  • Cars
  • Corporate Offices
  • Others
By Customer Type (Volume, Million Unit, USD Billion, 2019-30)
  • Individual
  • Enterprise
By Product Type (Volume, Million Unit, USD Billion, 2019-30)
  • Sprays/Aerosols
  • Gel
  • Electric
  • Candles
  • Others
By Geography (Volume, Million Unit, USD Billion, 2019-30)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • The Procter & Gamble Company (P&G)
  • Reckitt Benckiser Group Plc
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • S.C. JOHNSON & SON, INC.
  • Godrej Consumer Products Ltd.
  • Newell Brands, Inc.
  • Amway Corporation
  • Kobayashi Pharmaceutical Co. Ltd.
  • Farcent Enterprise Co. Ltd

Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Air Freshener Market, by Application
1.4.2 Global Air Freshener Market, by Customer Type
1.4.3 Global Air Freshener Market, by Product Type
1.4.4 Global Air Freshener Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Global Air Freshener Market by Application
4.1 Global Residential Market by Region
4.2 Global Cars Market by Region
4.3 Global Corporate Offices Market by Region
4.4 Global Others Market by Region
Chapter 5. Global Air Freshener Market by Customer Type
5.1 Global Individual Market by Region
5.2 Global Enterprise Market by Region
Chapter 6. Global Air Freshener Market by Product Type
6.1 Global Sprays/Aerosols Market by Region
6.2 Global Gel Market by Region
6.3 Global Electric Market by Region
6.4 Global Candles Market by Region
6.5 Global Others Market by Region
Chapter 7. Global Air Freshener Market by Region
7.1 North America Air Freshener Market
7.1.1 North America Air Freshener Market by Application
7.1.1.1 North America Residential Market by Country
7.1.1.2 North America Cars Market by Country
7.1.1.3 North America Corporate Offices Market by Country
7.1.1.4 North America Others Market by Country
7.1.2 North America Air Freshener Market by Customer Type
7.1.2.1 North America Individual Market by Country
7.1.2.2 North America Enterprise Market by Country
7.1.3 North America Air Freshener Market by Product Type
7.1.3.1 North America Sprays/Aerosols Market by Country
7.1.3.2 North America Gel Market by Country
7.1.3.3 North America Electric Market by Country
7.1.3.4 North America Candles Market by Country
7.1.3.5 North America Others Market by Country
7.1.4 North America Air Freshener Market by Country
7.1.4.1 US Air Freshener Market
7.1.4.1.1 US Air Freshener Market by Application
7.1.4.1.2 US Air Freshener Market by Customer Type
7.1.4.1.3 US Air Freshener Market by Product Type
7.1.4.2 Canada Air Freshener Market
7.1.4.2.1 Canada Air Freshener Market by Application
7.1.4.2.2 Canada Air Freshener Market by Customer Type
7.1.4.2.3 Canada Air Freshener Market by Product Type
7.1.4.3 Mexico Air Freshener Market
7.1.4.3.1 Mexico Air Freshener Market by Application
7.1.4.3.2 Mexico Air Freshener Market by Customer Type
7.1.4.3.3 Mexico Air Freshener Market by Product Type
7.1.4.4 Rest of North America Air Freshener Market
7.1.4.4.1 Rest of North America Air Freshener Market by Application
7.1.4.4.2 Rest of North America Air Freshener Market by Customer Type
7.1.4.4.3 Rest of North America Air Freshener Market by Product Type
7.2 Europe Air Freshener Market
7.2.1 Europe Air Freshener Market by Application
7.2.1.1 Europe Residential Market by Country
7.2.1.2 Europe Cars Market by Country
7.2.1.3 Europe Corporate Offices Market by Country
7.2.1.4 Europe Others Market by Country
7.2.2 Europe Air Freshener Market by Customer Type
7.2.2.1 Europe Individual Market by Country
7.2.2.2 Europe Enterprise Market by Country
7.2.3 Europe Air Freshener Market by Product Type
7.2.3.1 Europe Sprays/Aerosols Market by Country
7.2.3.2 Europe Gel Market by Country
7.2.3.3 Europe Electric Market by Country
7.2.3.4 Europe Candles Market by Country
7.2.3.5 Europe Others Market by Country
7.2.4 Europe Air Freshener Market by Country
7.2.4.1 Germany Air Freshener Market
7.2.4.1.1 Germany Air Freshener Market by Application
7.2.4.1.2 Germany Air Freshener Market by Customer Type
7.2.4.1.3 Germany Air Freshener Market by Product Type
7.2.4.2 UK Air Freshener Market
7.2.4.2.1 UK Air Freshener Market by Application
7.2.4.2.2 UK Air Freshener Market by Customer Type
7.2.4.2.3 UK Air Freshener Market by Product Type
7.2.4.3 France Air Freshener Market
7.2.4.3.1 France Air Freshener Market by Application
7.2.4.3.2 France Air Freshener Market by Customer Type
7.2.4.3.3 France Air Freshener Market by Product Type
7.2.4.4 Russia Air Freshener Market
7.2.4.4.1 Russia Air Freshener Market by Application
7.2.4.4.2 Russia Air Freshener Market by Customer Type
7.2.4.4.3 Russia Air Freshener Market by Product Type
7.2.4.5 Spain Air Freshener Market
7.2.4.5.1 Spain Air Freshener Market by Application
7.2.4.5.2 Spain Air Freshener Market by Customer Type
7.2.4.5.3 Spain Air Freshener Market by Product Type
7.2.4.6 Italy Air Freshener Market
7.2.4.6.1 Italy Air Freshener Market by Application
7.2.4.6.2 Italy Air Freshener Market by Customer Type
7.2.4.6.3 Italy Air Freshener Market by Product Type
7.2.4.7 Rest of Europe Air Freshener Market
7.2.4.7.1 Rest of Europe Air Freshener Market by Application
7.2.4.7.2 Rest of Europe Air Freshener Market by Customer Type
7.2.4.7.3 Rest of Europe Air Freshener Market by Product Type
7.3 Asia Pacific Air Freshener Market
7.3.1 Asia Pacific Air Freshener Market by Application
7.3.1.1 Asia Pacific Residential Market by Country
7.3.1.2 Asia Pacific Cars Market by Country
7.3.1.3 Asia Pacific Corporate Offices Market by Country
7.3.1.4 Asia Pacific Others Market by Country
7.3.2 Asia Pacific Air Freshener Market by Customer Type
7.3.2.1 Asia Pacific Individual Market by Country
7.3.2.2 Asia Pacific Enterprise Market by Country
7.3.3 Asia Pacific Air Freshener Market by Product Type
7.3.3.1 Asia Pacific Sprays/Aerosols Market by Country
7.3.3.2 Asia Pacific Gel Market by Country
7.3.3.3 Asia Pacific Electric Market by Country
7.3.3.4 Asia Pacific Candles Market by Country
7.3.3.5 Asia Pacific Others Market by Country
7.3.4 Asia Pacific Air Freshener Market by Country
7.3.4.1 China Air Freshener Market
7.3.4.1.1 China Air Freshener Market by Application
7.3.4.1.2 China Air Freshener Market by Customer Type
7.3.4.1.3 China Air Freshener Market by Product Type
7.3.4.2 Japan Air Freshener Market
7.3.4.2.1 Japan Air Freshener Market by Application
7.3.4.2.2 Japan Air Freshener Market by Customer Type
7.3.4.2.3 Japan Air Freshener Market by Product Type
7.3.4.3 India Air Freshener Market
7.3.4.3.1 India Air Freshener Market by Application
7.3.4.3.2 India Air Freshener Market by Customer Type
7.3.4.3.3 India Air Freshener Market by Product Type
7.3.4.4 South Korea Air Freshener Market
7.3.4.4.1 South Korea Air Freshener Market by Application
7.3.4.4.2 South Korea Air Freshener Market by Customer Type
7.3.4.4.3 South Korea Air Freshener Market by Product Type
7.3.4.5 Singapore Air Freshener Market
7.3.4.5.1 Singapore Air Freshener Market by Application
7.3.4.5.2 Singapore Air Freshener Market by Customer Type
7.3.4.5.3 Singapore Air Freshener Market by Product Type
7.3.4.6 Malaysia Air Freshener Market
7.3.4.6.1 Malaysia Air Freshener Market by Application
7.3.4.6.2 Malaysia Air Freshener Market by Customer Type
7.3.4.6.3 Malaysia Air Freshener Market by Product Type
7.3.4.7 Rest of Asia Pacific Air Freshener Market
7.3.4.7.1 Rest of Asia Pacific Air Freshener Market by Application
7.3.4.7.2 Rest of Asia Pacific Air Freshener Market by Customer Type
7.3.4.7.3 Rest of Asia Pacific Air Freshener Market by Product Type
7.4 LAMEA Air Freshener Market
7.4.1 LAMEA Air Freshener Market by Application
7.4.1.1 LAMEA Residential Market by Country
7.4.1.2 LAMEA Cars Market by Country
7.4.1.3 LAMEA Corporate Offices Market by Country
7.4.1.4 LAMEA Others Market by Country
7.4.2 LAMEA Air Freshener Market by Customer Type
7.4.2.1 LAMEA Individual Market by Country
7.4.2.2 LAMEA Enterprise Market by Country
7.4.3 LAMEA Air Freshener Market by Product Type
7.4.3.1 LAMEA Sprays/Aerosols Market by Country
7.4.3.2 LAMEA Gel Market by Country
7.4.3.3 LAMEA Electric Market by Country
7.4.3.4 LAMEA Candles Market by Country
7.4.3.5 LAMEA Others Market by Country
7.4.4 LAMEA Air Freshener Market by Country
7.4.4.1 Brazil Air Freshener Market
7.4.4.1.1 Brazil Air Freshener Market by Application
7.4.4.1.2 Brazil Air Freshener Market by Customer Type
7.4.4.1.3 Brazil Air Freshener Market by Product Type
7.4.4.2 Argentina Air Freshener Market
7.4.4.2.1 Argentina Air Freshener Market by Application
7.4.4.2.2 Argentina Air Freshener Market by Customer Type
7.4.4.2.3 Argentina Air Freshener Market by Product Type
7.4.4.3 UAE Air Freshener Market
7.4.4.3.1 UAE Air Freshener Market by Application
7.4.4.3.2 UAE Air Freshener Market by Customer Type
7.4.4.3.3 UAE Air Freshener Market by Product Type
7.4.4.4 Saudi Arabia Air Freshener Market
7.4.4.4.1 Saudi Arabia Air Freshener Market by Application
7.4.4.4.2 Saudi Arabia Air Freshener Market by Customer Type
7.4.4.4.3 Saudi Arabia Air Freshener Market by Product Type
7.4.4.5 South Africa Air Freshener Market
7.4.4.5.1 South Africa Air Freshener Market by Application
7.4.4.5.2 South Africa Air Freshener Market by Customer Type
7.4.4.5.3 South Africa Air Freshener Market by Product Type
7.4.4.6 Nigeria Air Freshener Market
7.4.4.6.1 Nigeria Air Freshener Market by Application
7.4.4.6.2 Nigeria Air Freshener Market by Customer Type
7.4.4.6.3 Nigeria Air Freshener Market by Product Type
7.4.4.7 Rest of LAMEA Air Freshener Market
7.4.4.7.1 Rest of LAMEA Air Freshener Market by Application
7.4.4.7.2 Rest of LAMEA Air Freshener Market by Customer Type
7.4.4.7.3 Rest of LAMEA Air Freshener Market by Product Type
Chapter 8. Company Profiles
8.1 The Procter & Gamble Company
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Reckitt Benckiser Group PLC
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Henkel AG & Company, KGaA
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 SWOT Analysis
8.4 Church and Dwight Co., Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expense
8.4.5 SWOT Analysis
8.5 S. C. Johnson & Son, Inc.
8.5.1 Company Overview
8.5.2 SWOT Analysis
8.6 Godrej Consumer Products Ltd. (Godrej Group)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental Analysis
8.6.4 SWOT Analysis
8.7 Newell Brands, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Amway Corporation
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Kobayashi Pharmaceutical Co. Ltd.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expenses
8.9.5 Recent strategies and developments:
8.9.5.1 Acquisition and Mergers:
8.9.6 SWOT Analysis
8.10. Farcent Enterprise Co. Ltd
8.10.1 Company Overview
8.10.2 SWOT Analysis
Chapter 9. Winning Imperatives of Air Freshener Market

Companies Mentioned

  • The Procter & Gamble Company (P&G)
  • Reckitt Benckiser Group Plc
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • S. C. JOHNSON & SON, INC.
  • Godrej Consumer Products Ltd.
  • Newell Brands, Inc.
  • Amway Corporation
  • Kobayashi Pharmaceutical Co. Ltd.
  • Farcent Enterprise Co. Ltd

Methodology

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