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Growth Opportunities for Kick Scooter Sharing in North America and Europe

  • Report

  • 123 Pages
  • November 2023
  • Region: Europe, North America
  • Frost & Sullivan
  • ID: 5917875

Public-private Partnerships, Regulatory Landscape, and Technological Innovation to Drive $12.70 Billion in Revenue Potential by 2030

The burgeoning kick scooter sharing industry has emerged as a transformative force in urban mobility, changing the way people navigate cityscapes across North America and Europe. This comprehensive study, spanning 2021 to 2030, sheds light on the trajectory of fleet size and gross merchandise value (GMV) across both regions. The GMV for the kick scooter sharing industry totaled about $2 billion in 2022 and is set to increase at a compound annual growth rate of 25.9% to hit $12.70 billion by 2030.

As urban centers grapple with congestion and pollution, kick scooter sharing has emerged as a sustainable, flexible, and convenient solution. This study offers an overview of the industry's progress, highlighting the vital role it plays in creating more equitable and efficient urban environments. From equal access to innovative safety measures and intelligent vehicles, this research serves as an invaluable resource for stakeholders in urban mobility, policy-makers, and anyone invested in shaping the cities of tomorrow.

Research Scope

  • A brief overview of the kick scooter sharing market, including segments and types
  • Key market characteristics
  • Market drivers and restraints
  • PESTLE analysis for North America and Europe
  • Growth opportunities by country
  • Fleet and GMV forecasts at regional level
  • Top market trends
  • Key country profiles for Germany, the United Kingdom, Sweden, France, Italy, and the United States
  • Fleet and GMV forecasts
  • Regulatory environment
  • Competitive benchmarking
  • Competitive analysis
  • Case study of a city in each profiled country
  • Growth opportunity universe

Key Conclusion

In conclusion, the study's findings provide a roadmap for the future in which kick scooters are not only here to stay but set to thrive, transforming the way people move in urban landscapes throughout North America and Europe.

Table of Contents

1 Strategic Imperatives
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Kick Scooter Sharing Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™
2 Growth Opportunity Analysis
  • Research Scope
  • Market Segmentation and Definition
  • Business Model
  • Key Characteristics
  • Key Competitors by Region
  • Growth Metrics
  • Kick Scooter Sharing Stakeholder Ecosystem
  • Growth Drivers
  • Growth Restraints
  • PESTLE Analysis Europe
  • PESTLE Analysis North America
  • Opportunity by Country
  • Forecast Assumptions
  • Gross Market Value and Fleet Size Forecast
  • Fleet Size Forecast by Region
  • Gross Market Value Forecast by Region
  • Forecast Analysis by Region
  • Pricing Trends and Forecast Analysis
  • Competitive Environment
3 Kick Scooter Sharing Market Trends
  • Key Trends
  • Trend 1 - Accessibility for the Disabled
  • Trend 2 - Service Diversification and New Product Launches
  • Trend 3 - Safety Moving to the Top of the Priority List for Kick Scooter Sharing
  • Trend 4 - Evolving Regulations to Drive Growth
  • Trend 5 - Geographic Expansion
  • Trend 6 - Vehicles Becoming More Intelligent and User-friendly
4 Growth Opportunity Analysis - Europe
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
5 Country Profile - Germany
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
  • Gross Merchandise Value and Fleet Size Forecast Analysis
  • Germany - Decoding Kick Scooter Sharing's Ascendance in Urban Mobility
  • Competitive Benchmarking
  • Germany’s Micromobility Regulations
  • Berlin’s Kick Scooter Revolution
  • Kick Scooter Sharing Outlook, Germany, 2023
6 Country Profile - France
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
  • GMV and Fleet Size Forecast Analysis
  • France - Cycling over Kick Scooters in Urban Mobility
  • Competitive Benchmarking
  • France’s Micromobility Regulations
  • Analyzing the Parisian Ban on Kick Scooters
  • Kick Scooter Sharing Outlook, France, 2023
7 Country Profile - Italy
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
  • GMV and Fleet Size Forecast Analysis
  • Italy - Kick Scooter Sharing's Ascendance in Urban Mobility
  • Competitive Benchmarking
  • Italy’s Micromobility Regulations
  • Analyzing the Growth and Impact of Kick Scooter Sharing in Rome
  • Kick Scooter Sharing Outlook, Italy, 2023
8 Country Profile - Sweden
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
  • GMV and Fleet Size Forecast Analysis
  • Sweden - Needs for Sustainable Urban Mobility Solutions
  • Competitive Benchmarking
  • Sweden’s Micromobility Regulations
  • Lessons from Stockholm's Kick Scooter Experience
  • Kick Scooter Sharing Outlook, Sweden, 2023
9 Country Profile - United Kingdom
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
  • GMV and Fleet Size Forecast Analysis
  • United Kingdom - Cycling over Kick Scooters in Urban Mobility
  • Competitive Benchmarking
  • United Kingdom’s Micromobility Regulations
  • Kick Scooter Sharing Pilot in London
  • Analyzing the Growth and Impact of Kick Scooter Sharing in London
  • Kick Scooter Sharing Outlook, United Kingdom, 2023
10 Growth Opportunity Analysis - North America
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
11 Country Profile - United States
  • Growth Metrics
  • Gross Market Value and Fleet Size Forecast
  • Revenue and Fleet Size Forecast Analysis
  • United States - Micromobility's Vital Role in Urban Mobility
  • Competitive Benchmarking
  • United States’s Micromobility Regulations
  • Kick Scooter Sharing in Denver
  • Kick Scooter Sharing Outlook, United States, 2023
12 Growth Opportunity Universe
  • Growth Opportunity 1 - Multimodal Integration
  • Growth Opportunity 2 - Safety
  • Growth Opportunity 3 - Swappable Battery Infrastructure
13 Next Steps
  • Your Next Steps
  • List of Exhibits
  • Legal Disclaimer