Digestive Health Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The global digestive health supplements market is on the brink of an unprecedented transformation, poised to grow at an impressive CAGR during forecast period. According to the latest projections, this market is anticipated to reach a staggering US$ 22 billion by the end of 2031, up from its 2024 value of approximately US$ 12 billion. The driving forces behind this growth are the increasing prevalence of digestive issues, sedentary lifestyles, and a growing emphasis on holistic health.

Sedentary Lifestyles and Digestive Health

Modern-day living has brought about an alarming surge in sedentary lifestyles, which has, in turn, led to an exponential rise in digestive problems worldwide. The World Health Organization (WHO) underscores that physical inactivity is responsible for over 2 million deaths annually and is a significant contributor to mortality and disability globally. It is becoming increasingly clear that prolonged sitting and sedentary habits can result in digestive discomfort such as bloating and constipation.

The Quest for Healthier Lifestyles

In response to these challenges, individuals are increasingly prioritizing their health and well-being. The availability of technological trackers, nutrition apps, and a wealth of online information has empowered people to make healthier choices. This trend has given a substantial boost to the digestive health supplements market.

Weight Management and Digestive Health

With obesity being a pressing concern, many are seeking ways to manage their weight effectively. Prebiotics, known for their role in fostering healthy weight management, are gaining popularity as an essential component of digestive health. Probiotics, which strengthen beneficial gut bacteria, are also being recognized for their potential to aid in weight loss.

Changing Dietary Habits and Market Expansion

The high incidence of gastrointestinal ailments in both developed and developing countries can be attributed to dietary changes and increased consumption of high-sodium foods. Rising disposable incomes and growing awareness of the benefits of prebiotics and probiotics for digestive health are expected to fuel further market expansion.

Impact on Digestive Health Supplements Market in the US

In the United States, digestive health supplements hold a commanding market share, accounting for nearly 75% of the North American market. The US FDA defines dietary supplements as oral products containing dietary elements, highlighting the significance of this market in the region.

Digestive Health Supplements in the UK

The UK is experiencing a surge in the demand for digestive health supplements due to the growing recognition of the profound link between gut health and overall well-being. This market is ripe for innovation and creative product development.

Prospects in the Indian Market

In India, the appetite for digestive health supplements remains robust, fueled by the desire for weight control, improved gut health, sedentary lifestyles, and insufficient physical activity.

Challenges for Manufacturers

Manufacturers in the digestive health supplements industry face challenges due to the evolving landscape of health claims and regulations, with differences between regions like the US and Europe. The complexity and misconceptions surrounding the nutricosmetics sector also pose obstacles.

Competitive Landscape

To gain a stronger foothold in promising markets, industry players are employing various expansion strategies. These include introducing new products, partnering with influential figures, forming collaborations, making strategic acquisitions, and bolstering their local and international distribution networks.

Key Players in the Digestive Health Supplements Market

• Nestec S.A.
• Nutrica NV
• Alimentary Health Limited
• Lonza Group Ltd
• Amway
• Bayer
• Herbalife
• NOW Foods
• Nature’s Bounty
• Garden of Life
• Zenwise
• HealthForce
• Olly
• Others (As per Request)

The future of digestive health looks promising as the global market undergoes significant growth. As individuals worldwide become increasingly aware of the importance of digestive wellness, the digestive health supplements market is set to thrive and provide innovative solutions for those seeking to improve their overall health.

Market Segmentation

Digestive Health Supplements Market by Product Type:

• Probiotics
• Prebiotics
• Enzymes
• Others

Digestive Health Supplements Market by Form:

• Capsules
• Tablets
• Powder
• Others

Digestive Health Supplements Market by Sales Channel:

• Modern Trade
• Convenience Stores
• Specialty Stores
• Multi-brand Stores
• Online Retailing
• Others

Digestive Health Supplements Market by Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East Africa

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