+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Soft Drinks in Mexico

  • PDF Icon

    Report

  • 93 Pages
  • November 2025
  • Region: Mexico
  • Euromonitor International
  • ID: 5920899
Soft drinks sales are rising in Mexico despite significant economic challenges and occasionally unfavourable weather conditions. Health and wellness continues to exert a growing influence on demand, reshaping consumption patterns. Consumers are increasingly moving away from high-sugar options and demanding more functional value from their soft drinks.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Growing focus on health from consumers and government
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Challenging economic conditions and weather
  • Health and wellness a key influence
WHAT’S NEXT?
  • Political situation causing economic uncertainty
  • Health and wellness shaping purchasing patterns
  • Increasingly strict fiscal and regulatory environment
COMPETITIVE LANDSCAPE
  • Coca-Cola builds on carbonates strength with a diversified portfolio
  • Pharmaceutical player tapping into opportunities in sports drinks
CHANNELS
  • Small local grocers maintains lead despite share loss
  • Convenience retailers and supermarkets expanding
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Mexico
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health trend shaping consumption patterns
INDUSTRY PERFORMANCE
  • Carbonates hit by concern about impact of sugar intake on health
  • Reduced sugar options see demand boosted by new regulations
WHAT’S NEXT?
  • Carbonates sales will lose momentum with a continuous growth or reduced sugar options
  • Single-serve and multi-pack options strategy may capture additional revenue
  • On-trade sales to see continued growth
COMPETITIVE LANDSCAPE
  • Coca-Cola reinforces lead
  • Coca-Cola benefits from investment in reduced sugar options
CHANNELS
  • Small local grocers dominates sales of carbonates
  • Forecourt retailers benefiting from demand for single-serve presentations
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concerns about sugar hit juice sales
INDUSTRY PERFORMANCE
  • Juice sales decrease due to tighten regulations on sugary juices and strong concern about sugar intake
  • 100% juice proves most resilient
WHAT’S NEXT?
  • Juices to lose ground against more healthy options
  • Ban on selling regular sugar juices in schools an impediment to growth
  • New functional juices may help to address negative image
COMPETITIVE LANDSCAPE
  • Jugos del Valle leads
  • Innovation supports Grupo Jumex’s relatively strong performance
CHANNELS
  • Small local grocers leads but faces growing competition
  • Forecourt retailers avoids decline, while supermarkets offer loyalty programmes and discounts
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bottled water absorbing health conscious demand
INDUSTRY PERFORMANCE
  • Bottled water benefits from ban on the sale of sugary soft drinks in schools
  • Flavoured and carbonated bottled water seen as replacements for carbonates
WHAT’S NEXT?
  • Tightened regulations on sugary soft drinks will accelerate migration to healthier soft drink options
  • Innovation from other categories may have negative impact on bottled water
  • Private label is set to increase its share due to the expansion of retailers
COMPETITIVE LANDSCAPE
  • Coca-Cola benefits from expanding presence beyond carbonates
  • Coca-Cola backs brand with strong advertising and promotional activity
CHANNELS
  • Discounters and small local grocers lead
  • Neighbourhood stores remain important
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers looking for more specific health benefits
INDUSTRY PERFORMANCE
  • Functionality supports continued growth for sports drinks
  • Innovation supporting growth in reduced sugar sports drinks
WHAT’S NEXT?
  • Sports drinks to benefit from expanding range of use
  • Increased competition is expected
  • Private label has potential to increase its market share, led by HEB, Walmart and 7-Eleven
COMPETITIVE LANDSCAPE
  • Laboratorios Pisa SA de CV cements its presence as it benefits from strong brand awareness
  • Leader seeing strong growth
CHANNELS
  • Importance of health and beauty specialists supported by oral rehydration solutions
  • Rising sales in convenience stores
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers continue to look for an energy boost
INDUSTRY PERFORMANCE
  • Energy drinks growth fuelled by flavour innovation in intensely competitive environment
  • Regular energy drinks leads sales and growth
WHAT’S NEXT?
  • Innovation a key driver for further growth
  • Tightening regulations on sugary soft drinks, and especially energy drinks, may slow growth
  • Fortification and functionality of other categories may become a major challenge
COMPETITIVE LANDSCAPE
  • Qualamex SA de CV leads with Vive 100 and Amper
  • Coca-Cola leverages innovation and distribution strength
CHANNELS
  • Small local grocers is the leading distribution channel
  • Convenience stores gaining in importance
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Budget conscious consumers looking for affordability
INDUSTRY PERFORMANCE
  • Economic uncertainty benefits concentrates as consumers trade down from RTD juices
  • Opportunities for both liquid and powder formats
WHAT’S NEXT?
  • Concentrates faces challenges, but powder format set to continue to gain share
  • Health policies might result in further regulation
  • Private label may increase its share with the opening of new stores
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
COMPETITIVE LANDSCAPE
  • Kraft Foods de México leads
  • Zuko from Tresmontes Lucchetti gains ground through promotional activity
CHANNELS
  • Discounters and small local grocers the key channels
  • Supermarkets performing well in concentrates
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea appealing to health conscious consumers
INDUSTRY PERFORMANCE
  • RTD tea sales continue to grow driven by more natural and healthier refreshment
  • Regular still RTD tea growing strongly
WHAT’S NEXT?
  • RTD tea forecast to see further growth driven by healthier lifestyles
  • Tightening regulation is expected to impact the category
  • The expansion of discounters to increase the availability of private label
COMPETITIVE LANDSCAPE
  • Coca-Cola Mexico utilises strong distribution network
  • Coca-Cola Mexico extending Fuze Tea’s reach beyond major cities.
CHANNELS
  • Smal local grocers is the largest distribution channel
  • Expansion of convenience stores
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD COFFEE IN MEXICOKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dynamism amid strong competition from other product areas
INDUSTRY PERFORMANCE
  • Volume sales continue to improve
  • Competition from rival products
WHAT’S NEXT?
  • RTD coffee projected to see further growth driven by younger consumers
  • Seasonality is expected to concentrate RTD coffee sales in peak months
  • Further regulation on beverages to slow down growth and encourage reformulation
COMPETITIVE LANDSCAPE
  • Café Olé pursues strong innovation policy
  • Wide range of options available across the category
CHANNELS
  • Small local grocers dominates
  • Increasing sales through convenience retailers and health and beauty specialists
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER