Rising Health Awareness Driving the Growth of the Global Market for Red Clover
The Europe, Asia-Pacific, and the Middle East and Africa markets are growing at a healthy pace. However, it is estimated that the North American market is rising at a comparatively higher rate of growth. The market growth in the region is due to the increase in cardiovascular health awareness and the growing consumption of diet-conscious foods. The increased pharmaceutical demand due to its health benefits is further aiding the sales growth.Red Clover: Market Segmentation
Red Clover is a wild, leguminous, and perennial herb, native to the meadows of Europe, Western Asia, and Africa. In many other parts of the world, it has also become naturalized. Its scientific name is Trifolium pretense. Because of its nutritional advantages and properties, red clover is widely used in America. The red clover flowers are small and purple in colour and are commonly used as animal feed due to their fast growth rate and high nutritional value. By fixing nitrogen, the plant also benefits the soil and is, thus, an ideal cover crop for improving soil productivity for other cultivations.The forms of red clover include the following:
- Raw
- Processed
The product finds wide applications in the following segments:
- Cosmetics and Personal Care
- Pharmaceuticals
- Food and Beverage
- Animal Feed
- Agriculture
- Others
The regional markets for red clover can be divided into:
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Rising Awareness of the Health Benefits of Red Clover to Bolster the Market Growth
The market is being driven by the rising awareness of the health benefits of red clover. Red clover produces isoflavones that chemically turn into phytoestrogens naturally, which are highly useful because the oestrogen hormone in the human body is biologically imitated. A store of many vitamins, nutrients, and minerals, including potassium, thiamine, calcium, chromium, magnesium, niacin and phosphorus, and vitamin C, are contained in red clover. Red clover is also used as an aromatic ingredient in food in the food and beverage industries and imparts its therapeutic benefits when infused with tea. These favourable factors are expected to influence the market growth of red clover positively.Red clover is witnessing a rising use in the pharmaceutical industry as it reduces inflammation, prevents infection, promotes menstruations for women, helps in the prevention of cancer, detoxifies the body, helps control blood circulation, and has cholesterol-reducing properties. Red clover is used in agriculture as a clothing crop to boost soil quality and fertility. Red clover extract is used for the manufacturing of creams, body lotion, and hair oil, among others, products in the cosmetics and personal care industry, as it prevents skin ageing, accelerates wounds and burns, prevents psoriasis and eczema, and strengthens hair. Thus, the rising demand for the product from its application segments is driving the market growth. The market growth is also expected to be driven by the growing demand for organic ingredients in the cosmetics and food and beverage industries.
Key Industry Players in the Global Red Clover Market
The report gives a detailed analysis of the following key players in the global red clover market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- Avestia Pharma
- Herbo Nutra
- Herb Pharm, LLC
- Et-Chem
- Nanjing NutriHerb BioTech Co.,Ltd
- Others
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Companies Mentioned
The key companies featured in this Red Clover market report include:- Avestia Pharma
- Herbo Nutra
- Herb Pharm, LLC
- Et-Chem
- Nanjing NutriHerb BioTech Co.,Ltd