The global exercise and weight loss apps market size was estimated to be USD 0.842 billion in 2023 and is expected to reach at USD 4.93 billion by 2034 with a CAGR of 17.42% during the forecast period 2024-2034. Surge in prevalence of obesity, increasing awareness regarding health, rising incorporation of advanced technologies such as artificial intelligence (AI) & machine learning (ML), growing technological advancements, surge in introduction of innovative app features that have enhanced the user experience, increasing utilization of smartphones, rising investment by major market players, growing introduction on advanced exercise and weight loss apps are some of the prominent factors propelling the market's growth.
Growing introduction on advanced exercise and weight loss apps is predicted to boost the market growth during the forecast period. Exercise and weight loss apps provide users with all-encompassing tools for the management of their fitness, nutrition, and overall well-being. They deliver personalized workout regimens, enable nutrition tracking, allow customization for specific fitness goals, facilitate progress tracking, and offer virtual coaching. For instance, in August 2023, Amo, an information technology company, has launched HARNA, a fitness app that is synchronized with the menstrual cycle to assist women in incorporating physical activity into their daily routines. HARNA employs a cycle-based approach to enhance the effectiveness of workouts by taking into account different phases of the menstrual cycle.
By platform, iOS was the highest revenue-grossing segment in the global exercise and weight loss apps market in 2023 owing to the increase in the usage of iOS devices and surge in number of market players employing diverse strategies to uphold their position in the market. Additionally, android is predicted to grow at fastest CAGR during the forecasted period owing to its broad availability across a range of price points, as well as an open ecosystem that encourages a wide variety of apps, ability to work with various devices, a strong presence in emerging markets where there's a growing interest in health & fitness, and ongoing app development. For instance, in October 2023, Found, a medically-assisted weight loss program, has unveiled the introduction of Found Assistant, a generative AI guide integrated into the Found app. This feature allows members to ask questions and quickly access pertinent information on topics such as nutrition, physical activity, health habits, and more.
By device, smartphones was the highest revenue-grossing segment in the global exercise and weight loss apps market in 2023 owing to the rise in popularity of exercise & weight loss apps on smartphones is serving as a cost-effective substitute for expensive gym memberships & fitness facilities, growing need for greater process flexibility and functional adaptability is fuelling innovation and causing disruptions in the app ecosystem, increase in the development of smartphone technology focused on enhancing live sessions. For instance, in November 2022, The World Health Organization, in collaboration with the Ministry of Public Health of Qatar and FIFA, is introducing a novel digital app known as GenMove, Season1. This app is specifically designed to promote physical activity and enhance the health and well-being of millions of young individuals. GenMove, Season1 is a gaming app that employs advanced movement tracking and artificial intelligence (AI) technology to offer a dynamic video game experience to 8-15-year-olds. These games involve a variety of movements that enhance various physical skills and are suitable for children with varying fitness levels. Additionally, wearable devices is predicted to grow at fastest CAGR during the forecast period owing to the growing adoption of wearable devices and rising appeal & versatile capabilities of smartwatches & fitness trackers are empowering individuals to actively pursue and sustain their health and fitness objectives.
North America region is anticipated for the highest revenue share during the forecast period owing to the exponential growth of smartphone usage, the enlargement of network reach, growing incidence of chronic diseases, rise in mergers & acquisitions, surge in product launches, and growing focus on development of advanced solutions. For instance, in August 2023, NICE (National Institute for Health and Care Excellence) has released preliminary recommendations suggesting that multidisciplinary teams could deliver care for individuals dealing with obesity through the utilization of four digital programs: Liva, Oviva, Roczen, and Second Nature. These programs are accessible through mobile apps or computer platforms. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the growing prevalence of obesity, surge in healthcare spending, rising adoption of digital apps, and increasing launch of new fitness apps. For instance, in May 2023, Indian cricketer Virat Kohli has unveiled the One8 Fitness app, an extension of his sportswear brand, One8. This app, created in partnership with Trion, a fitness app provider, is readily available for download on Android and iOS platforms. The One8 Fitness app offers customized workout plans that adapt to the user's fitness level and preferences, catering to both beginners and seasoned fitness enthusiasts.
Growing introduction on advanced exercise and weight loss apps is predicted to boost the market growth during the forecast period. Exercise and weight loss apps provide users with all-encompassing tools for the management of their fitness, nutrition, and overall well-being. They deliver personalized workout regimens, enable nutrition tracking, allow customization for specific fitness goals, facilitate progress tracking, and offer virtual coaching. For instance, in August 2023, Amo, an information technology company, has launched HARNA, a fitness app that is synchronized with the menstrual cycle to assist women in incorporating physical activity into their daily routines. HARNA employs a cycle-based approach to enhance the effectiveness of workouts by taking into account different phases of the menstrual cycle.
By platform, iOS was the highest revenue-grossing segment in the global exercise and weight loss apps market in 2023 owing to the increase in the usage of iOS devices and surge in number of market players employing diverse strategies to uphold their position in the market. Additionally, android is predicted to grow at fastest CAGR during the forecasted period owing to its broad availability across a range of price points, as well as an open ecosystem that encourages a wide variety of apps, ability to work with various devices, a strong presence in emerging markets where there's a growing interest in health & fitness, and ongoing app development. For instance, in October 2023, Found, a medically-assisted weight loss program, has unveiled the introduction of Found Assistant, a generative AI guide integrated into the Found app. This feature allows members to ask questions and quickly access pertinent information on topics such as nutrition, physical activity, health habits, and more.
By device, smartphones was the highest revenue-grossing segment in the global exercise and weight loss apps market in 2023 owing to the rise in popularity of exercise & weight loss apps on smartphones is serving as a cost-effective substitute for expensive gym memberships & fitness facilities, growing need for greater process flexibility and functional adaptability is fuelling innovation and causing disruptions in the app ecosystem, increase in the development of smartphone technology focused on enhancing live sessions. For instance, in November 2022, The World Health Organization, in collaboration with the Ministry of Public Health of Qatar and FIFA, is introducing a novel digital app known as GenMove, Season1. This app is specifically designed to promote physical activity and enhance the health and well-being of millions of young individuals. GenMove, Season1 is a gaming app that employs advanced movement tracking and artificial intelligence (AI) technology to offer a dynamic video game experience to 8-15-year-olds. These games involve a variety of movements that enhance various physical skills and are suitable for children with varying fitness levels. Additionally, wearable devices is predicted to grow at fastest CAGR during the forecast period owing to the growing adoption of wearable devices and rising appeal & versatile capabilities of smartwatches & fitness trackers are empowering individuals to actively pursue and sustain their health and fitness objectives.
North America region is anticipated for the highest revenue share during the forecast period owing to the exponential growth of smartphone usage, the enlargement of network reach, growing incidence of chronic diseases, rise in mergers & acquisitions, surge in product launches, and growing focus on development of advanced solutions. For instance, in August 2023, NICE (National Institute for Health and Care Excellence) has released preliminary recommendations suggesting that multidisciplinary teams could deliver care for individuals dealing with obesity through the utilization of four digital programs: Liva, Oviva, Roczen, and Second Nature. These programs are accessible through mobile apps or computer platforms. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the growing prevalence of obesity, surge in healthcare spending, rising adoption of digital apps, and increasing launch of new fitness apps. For instance, in May 2023, Indian cricketer Virat Kohli has unveiled the One8 Fitness app, an extension of his sportswear brand, One8. This app, created in partnership with Trion, a fitness app provider, is readily available for download on Android and iOS platforms. The One8 Fitness app offers customized workout plans that adapt to the user's fitness level and preferences, catering to both beginners and seasoned fitness enthusiasts.
Segmentation: Exercise And Weight Loss Apps Market Report 2023 - 2034
Exercise And Weight Loss Apps Market Analysis & Forecast by Platform 2023 - 2034 (Revenue USD Bn)
- iOS
- Android
- Others
Exercise And Weight Loss Apps Market Analysis & Forecast by Device 2023 - 2034 (Revenue USD Bn)
- Wearables
- Tablets
- Smartphones
Exercise And Weight Loss Apps Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Exercise And Weight Loss Apps Market: Platform Estimates & Trend Analysis
8. Exercise And Weight Loss Apps Market: Device Estimates & Trend Analysis
9. Regional Market Analysis
10. North America Exercise And Weight Loss Apps Market
11. Europe Global Exercise And Weight Loss Apps Market
12. Asia Pacific Global Exercise And Weight Loss Apps Market
13. Latin America Global Exercise And Weight Loss Apps Market
14. MEA Global Exercise And Weight Loss Apps Market
15. Competitor Analysis
16. Company Profiles
Companies Mentioned
- Fitbit Inc.
- FitnessKeeper
- My Diet Coach
- Noom
- MyFitnessPal Inc.
- DailyBurn
- Sworkit
- Weight Watchers
- Lose it
- Yazio
- PlateJoy
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 0.84 Billion |
| Forecasted Market Value ( USD | $ 4.93 Billion |
| Compound Annual Growth Rate | 17.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
