The global nursing products market size was estimated to be USD 5.68 billion in 2023 and is expected to reach at USD 13.41 billion by 2034 with a CAGR of 8.13% during the forecast period 2024-2034. Increasing awareness about maternity care and innovations supporting nursing mothers, a surge in population growth, a rising preference for premium quality products over affordability, growing demand in the baby and mother care sector, advancing technology, and an increase in the introduction of innovative nursing products to meet the needs of new mothers are some of the key factors boosting the market growth.
An increase in the introduction of innovative nursing products to meet the needs of new mothers is predicted to boost the market growth during the forecast period. Healthcare delivery heavily relies on nursing products, which contribute to ensuring the safety, comfort, and well-being of patients. These items also enhance the ease and comfort of breastfeeding for new mothers. For instance, in November 2023, Pigeon, a brand renowned for reliable products catering to mothers and infants, is delighted to introduce the much-anticipated release of its second iteration of the GoMini Electric Breast Pump, known as the GoMini Plus.
By type, breast pump was the highest revenue-grossing segment in the global nursing products market in 2023 owing to the growing need for electric breast pumps among employed women is driven by the convenience and ease of use, coupled with an increase in the introduction of inventive products. Working women prioritize meeting their babies' nutritional needs and opt for breastfeeding. Breast pumps serve as practical solutions for mothers, facilitating them in balancing their professional commitments while caring for their infants on the move. For instance, in January 2023, Medela has introduced its inaugural in-bra, wearable breast pump solution called the Freestyle Hands-free Breast Pump. This innovative pump includes lightweight, comfortable, and discreet collection cups that link to a portable pump motor, offering an excellent hands-free pumping experience. Additionally, nipple cream is predicted to grow at the fastest CAGR during the forecast period owing to the increasing utilization of natural and organic personal care and skincare items, particularly during pregnancy and nursing, is accompanied by a rise in the presentation of inventive formulations of fragrance-free nipple balms or creams. These products are designed to be suitable for frequent use and do not require wiping off before breastfeeding.
By end-user, hospital was the highest revenue-grossing segment in the global nursing products market in 2023 owing to the increasing incidence of childbirths occurring within hospital settings, accompanied by a growing acceptance of technologically advanced products. Additionally, home healthcare is predicted to grow at the fastest CAGR during the forecast period owing to the increase in the adoption of strategic initiatives by market players, including the expansion of their service portfolios. For instance, in March 2022, Hicuity Health has broadened its telemedicine services in virtual nursing. The company's expanded range of care services leverages its 16 years of experience in delivering telemedicine care through virtual nurses.
North America region is anticipated for the highest revenue share during the forecast period owing to the existence of a well-developed healthcare infrastructure, advancing technology tailored for the well-being of new mothers and infants, an increase in female employment, growing customer awareness about these accessories, and a rise in the introduction of new products. For instance, in August 2023, Lansinoh has introduced the new Lansinoh Wearable Pump, aligning with the brand's commitment to stand alongside mothers by providing products and resources to make their journey more manageable. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the awareness about maternity care is on the rise among breastfeeding women, with a growing acceptance of innovative products like breast pumps to assist working women. Additionally, there are several government initiatives aimed at promoting nursing care services. For instance, in June 2022, The Ministry of Health and Population in Kathmandu has declared intentions to establish community nursing services at the ward level. The initiative aims to enhance local access to maternity and newborn healthcare.
An increase in the introduction of innovative nursing products to meet the needs of new mothers is predicted to boost the market growth during the forecast period. Healthcare delivery heavily relies on nursing products, which contribute to ensuring the safety, comfort, and well-being of patients. These items also enhance the ease and comfort of breastfeeding for new mothers. For instance, in November 2023, Pigeon, a brand renowned for reliable products catering to mothers and infants, is delighted to introduce the much-anticipated release of its second iteration of the GoMini Electric Breast Pump, known as the GoMini Plus.
By type, breast pump was the highest revenue-grossing segment in the global nursing products market in 2023 owing to the growing need for electric breast pumps among employed women is driven by the convenience and ease of use, coupled with an increase in the introduction of inventive products. Working women prioritize meeting their babies' nutritional needs and opt for breastfeeding. Breast pumps serve as practical solutions for mothers, facilitating them in balancing their professional commitments while caring for their infants on the move. For instance, in January 2023, Medela has introduced its inaugural in-bra, wearable breast pump solution called the Freestyle Hands-free Breast Pump. This innovative pump includes lightweight, comfortable, and discreet collection cups that link to a portable pump motor, offering an excellent hands-free pumping experience. Additionally, nipple cream is predicted to grow at the fastest CAGR during the forecast period owing to the increasing utilization of natural and organic personal care and skincare items, particularly during pregnancy and nursing, is accompanied by a rise in the presentation of inventive formulations of fragrance-free nipple balms or creams. These products are designed to be suitable for frequent use and do not require wiping off before breastfeeding.
By end-user, hospital was the highest revenue-grossing segment in the global nursing products market in 2023 owing to the increasing incidence of childbirths occurring within hospital settings, accompanied by a growing acceptance of technologically advanced products. Additionally, home healthcare is predicted to grow at the fastest CAGR during the forecast period owing to the increase in the adoption of strategic initiatives by market players, including the expansion of their service portfolios. For instance, in March 2022, Hicuity Health has broadened its telemedicine services in virtual nursing. The company's expanded range of care services leverages its 16 years of experience in delivering telemedicine care through virtual nurses.
North America region is anticipated for the highest revenue share during the forecast period owing to the existence of a well-developed healthcare infrastructure, advancing technology tailored for the well-being of new mothers and infants, an increase in female employment, growing customer awareness about these accessories, and a rise in the introduction of new products. For instance, in August 2023, Lansinoh has introduced the new Lansinoh Wearable Pump, aligning with the brand's commitment to stand alongside mothers by providing products and resources to make their journey more manageable. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the awareness about maternity care is on the rise among breastfeeding women, with a growing acceptance of innovative products like breast pumps to assist working women. Additionally, there are several government initiatives aimed at promoting nursing care services. For instance, in June 2022, The Ministry of Health and Population in Kathmandu has declared intentions to establish community nursing services at the ward level. The initiative aims to enhance local access to maternity and newborn healthcare.
Segmentation: Nursing Products Market Report 2023 - 2034
Nursing Products Market Analysis & Forecast by Type 2023 - 2034 (Revenue USD Bn)
- Nursing Bra
- Breast Pump
- Nursing Cover
- Nursing Pillow
- Nipple Cream
- Nursing Station
- Nursing Pad
- Pumping Accessories
- Others
Nursing Products Market Analysis & Forecast by End-user 2023 - 2034 (Revenue USD Bn)
- Nursing Homes
- Clinics
- Home Healthcare
- Hospitals
Nursing Products Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Nursing Products Market: Type Estimates & Trend Analysis
8. Nursing Products Market: End-user Estimates & Trend Analysis
9. Regional Market Analysis
10. North America Nursing Products Market
11. Europe Global Nursing Products Market
12. Asia Pacific Global Nursing Products Market
13. Latin America Global Nursing Products Market
14. MEA Global Nursing Products Market
15. Competitor Analysis
16. Company Profiles
Companies Mentioned
- Medivir AB
- Merck & Co. Inc.
- PellePharm
- Allergan Inc.
- Sanofi
- Bausch Health Companies
- Taro Pharmaceutical Industries Ltd
- Perrigo Company Plc.
- Viatris
- F. Hoffmann-La Roche Ltd.
- Mylan N.V.
- Strides Arcolab Ltd.
- Sun Pharmaceuticals Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 5.68 Billion |
| Forecasted Market Value ( USD | $ 13.41 Billion |
| Compound Annual Growth Rate | 8.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
