The global pet herbal supplements market size was estimated to be USD 0.893 billion in 2023 and is expected to reach at USD 2.69 billion by 2034 with a CAGR of 10.53% during the forecast period 2024-2034. Surge in shift by manufacturers towards natural & herbal supplements for preventive pet care, rise in pet spending, growing population of aging pets, increasing demand for pet supplements, surge in advancements in natural ingredients for the creation of herbal pet supplements, rising number of pet parents, dietary supplements & nutrients, growing collaborations within market players, and increasing introduction of pet herbal supplement products are some of the key factors boosting the market growth.
Increasing introduction of pet herbal supplement products is predicted to boost the market growth during the forecast period. As the aging pet population increases, there is a rising demand for immune boosters, heart and cognitive support products, and anti-inflammatory and pain management solutions. This trend is attributed to the extended lifespan of pets, thanks to advancements in veterinary care, and the heightened interest of pet owners in promoting pet wellness and nutrition through herbal supplements. Herbal supplements play a crucial role in addressing age-related nutritional deficiencies and sustaining the vitality of senior pets. Consequently, the expanding aging pet demographic is anticipated to be a significant driver for the demand in the pet herbal supplements market. For instance, in September 2022, Opal Pets, a manufacturer specializing in vegan animal nutrition products, has introduced a new vitamin supplement called Perfect Powder. This powder serves as a comprehensive source of vitamins, minerals, and amino acids, designed to complement a balanced plant-based diet for pets. Perfect Powder includes essential nutrients such as calcium, B vitamins, amino acids, L-carnitine, taurine, and other elements necessary for the well-being of dogs.
By product, multivitamins & minerals was the highest revenue-grossing segment in the global pet herbal supplements market in 2023. Pet owners are increasingly incorporating multivitamins and mineral supplements into their pets' routines as a proactive approach to enhance overall well-being. These supplements play a role in maintaining optimal health, supporting immune function, promoting healthy skin and coat, and other essential aspects of pet health. For instance, in March 2023, Mars Petcare has made an entry into the pet dietary supplements market by launching Pedigree Multivitamins. This new line of soft chews is specifically formulated to meet three essential pet requirements: immunity, digestion, and joint care. Each supplement is crafted using 100% natural chicken, incorporating at least eight vitamins, and active compounds that provide distinct advantages for pets. Additionally, CBD is predicted to grow at fastest CAGR during the forecast period owing to the growing demand for herbal CBD supplements to reduce pet anxiety & increase all-around pet wellness. CBD supplements contribute to cognitive stimulation, alleviate boredom, and mitigate anxiety for both pets and their owners through the use of CBD-infused herbal pet supplements. This range of products, encompassing chews, vitamins, and herbal CBD offerings, effectively ensures the contentment of pets, even in the face of typical stressors such as thunderstorms and large gatherings.
By dosage form, gummies & chewable was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to the Numerous companion animals, such as cats and dogs, often encounter challenges in swallowing tablets or capsules, or they may not find the experience enjoyable. In such cases, chewable supplements emerge as the optimal choice, as pets instinctively chew all their food, making this form more palatable and convenient for administration. For instance, in February 2023, Pet Well-being has launched its inaugural set of four Chewies products, including Epic Mushroom Chewies, Age Right Chewies, Kidney Support Chewies, and Itch & Scratch Chewies. This new range of vet-strength soft chewables for dogs is designed to address the preferences of pet parents for simplicity and convenience while offering strong, all-natural daily healthcare for their dogs. Additionally, other is predicted to grow at fastest CAGR during the forecast period owing to the growing adoption of jelly, gels, & sprinkle formulations, ease of administration, and the capacity to seamlessly integrate them into foods & beverages.
By application, digestive support was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to the rising awareness regarding the benefits of herbal supplements for several pet digestive issues, increasing utilization of herbal digestive supplements is a proactive strategy employed by pet owners to safeguard and uphold the digestive health of their pets, and growing launch of new products. For instance, in February 2022, Virbac has introduced VETERINARY HPM Spay & Neuter Diets in the United States. This unique nutritional line, known as Veterinary HPM Pet Nutrition, is specifically formulated to meet the long-term needs of spayed and neutered pets. It includes six formulas, each carefully designed to fulfill the nutritional requirements of various species, ages, and sizes. Additionally, others is predicted to grow at fastest CAGR during the forecast period. Synthetic medications or stimulants designed to enhance energy in pets carry potential side effects or risks. Consequently, herbal supplements are frequently regarded as a safer and milder alternative, presenting fewer adverse effects when it comes to boosting pet energy levels. The growing adoption of herbal pet supplements for this purpose contributes significantly to the expansion of this market segment. Moreover, owners of working dogs, including police dogs, search and rescue dogs, and sporting dogs, are turning to energy-promoting herbal supplements to assist their animals in performing optimally during physically demanding activities.
By animal type, dogs was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to the increasing adoption of dogs as adopted pets globally and surge in launch of new products. For instance, in October 2023, ChromaDex Corp. and Zesty Paws are venturing into the lucrative longevity category, a sought-after consumer segment, by introducing Healthy Aging NAD+ Precursor. This supplement features ChromaDex's cutting-edge cellular health ingredient, Niagen, a patented form of nicotinamide riboside (NR). The product is designed to support metabolic health, cellular energy, and repair for dogs. Additionally, cats is predicted to grow at fastest CAGR during the forecast period. The comfort and companionship provided by cats to their owners have been demonstrated, contributing to an increased demand for cat food and supplement products. This heightened appreciation for the benefits of cat ownership has led to a surge in cat adoption, thereby creating opportunities for market growth.
By distribution channel, offline was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to a significant segment of pet owners continues to express a preference for brick-and-mortar stores as their primary choice for distribution. For instance, For instance, in August 2023, Pet Honesty has unveiled its range of pet health supplements at PetSmart, the leading pet retailer in the country. Recognized as a trailblazer in the creation of herbal pet nutritional supplements, Pet Honesty products are now available in the top three pet stores in the U.S., including Petco and Pet Supplies Plus. Moreover, the brand enjoys extensive distribution in local and specialized pet stores, as well as Tractor Supply Company, reaching pet parents across over 7,000 locations throughout the U.S. and online. Additionally, online is predicted to grow at fastest CAGR during the forecast period owing to the increasing preference for e-commerce. To enhance sales, many traditional retailers have adapted by offering customers the option to order online or make in-person purchases.
North America region is anticipated for the highest revenue share during the forecast period owing to the presence of key players, growing trend of pet humanization, the enhanced quality of pet products, and increasing new product launch. For instance, in June 2022, The Wellness Pet Company, renowned for producing premium natural food and treats for dogs and cats, has broadened its Wellness Bowl Boosters line with the introduction of Wellness Bowl Boosters Freshly. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the increasing pet population, growing concern regarding the well-being of pets, rising product launches. For instance, in June 2023, Ainos, Inc. has revealed the introduction of two new products to its VELDONA Pet cytoprotein supplement line. VELDONA Pet Lohas, crafted to bolster pets' emotional well-being and alleviate stress, and VELDONA Pet Soothing, formulated to ease discomfort resulting from allergies, are set to be launched in Taiwan.
Increasing introduction of pet herbal supplement products is predicted to boost the market growth during the forecast period. As the aging pet population increases, there is a rising demand for immune boosters, heart and cognitive support products, and anti-inflammatory and pain management solutions. This trend is attributed to the extended lifespan of pets, thanks to advancements in veterinary care, and the heightened interest of pet owners in promoting pet wellness and nutrition through herbal supplements. Herbal supplements play a crucial role in addressing age-related nutritional deficiencies and sustaining the vitality of senior pets. Consequently, the expanding aging pet demographic is anticipated to be a significant driver for the demand in the pet herbal supplements market. For instance, in September 2022, Opal Pets, a manufacturer specializing in vegan animal nutrition products, has introduced a new vitamin supplement called Perfect Powder. This powder serves as a comprehensive source of vitamins, minerals, and amino acids, designed to complement a balanced plant-based diet for pets. Perfect Powder includes essential nutrients such as calcium, B vitamins, amino acids, L-carnitine, taurine, and other elements necessary for the well-being of dogs.
By product, multivitamins & minerals was the highest revenue-grossing segment in the global pet herbal supplements market in 2023. Pet owners are increasingly incorporating multivitamins and mineral supplements into their pets' routines as a proactive approach to enhance overall well-being. These supplements play a role in maintaining optimal health, supporting immune function, promoting healthy skin and coat, and other essential aspects of pet health. For instance, in March 2023, Mars Petcare has made an entry into the pet dietary supplements market by launching Pedigree Multivitamins. This new line of soft chews is specifically formulated to meet three essential pet requirements: immunity, digestion, and joint care. Each supplement is crafted using 100% natural chicken, incorporating at least eight vitamins, and active compounds that provide distinct advantages for pets. Additionally, CBD is predicted to grow at fastest CAGR during the forecast period owing to the growing demand for herbal CBD supplements to reduce pet anxiety & increase all-around pet wellness. CBD supplements contribute to cognitive stimulation, alleviate boredom, and mitigate anxiety for both pets and their owners through the use of CBD-infused herbal pet supplements. This range of products, encompassing chews, vitamins, and herbal CBD offerings, effectively ensures the contentment of pets, even in the face of typical stressors such as thunderstorms and large gatherings.
By dosage form, gummies & chewable was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to the Numerous companion animals, such as cats and dogs, often encounter challenges in swallowing tablets or capsules, or they may not find the experience enjoyable. In such cases, chewable supplements emerge as the optimal choice, as pets instinctively chew all their food, making this form more palatable and convenient for administration. For instance, in February 2023, Pet Well-being has launched its inaugural set of four Chewies products, including Epic Mushroom Chewies, Age Right Chewies, Kidney Support Chewies, and Itch & Scratch Chewies. This new range of vet-strength soft chewables for dogs is designed to address the preferences of pet parents for simplicity and convenience while offering strong, all-natural daily healthcare for their dogs. Additionally, other is predicted to grow at fastest CAGR during the forecast period owing to the growing adoption of jelly, gels, & sprinkle formulations, ease of administration, and the capacity to seamlessly integrate them into foods & beverages.
By application, digestive support was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to the rising awareness regarding the benefits of herbal supplements for several pet digestive issues, increasing utilization of herbal digestive supplements is a proactive strategy employed by pet owners to safeguard and uphold the digestive health of their pets, and growing launch of new products. For instance, in February 2022, Virbac has introduced VETERINARY HPM Spay & Neuter Diets in the United States. This unique nutritional line, known as Veterinary HPM Pet Nutrition, is specifically formulated to meet the long-term needs of spayed and neutered pets. It includes six formulas, each carefully designed to fulfill the nutritional requirements of various species, ages, and sizes. Additionally, others is predicted to grow at fastest CAGR during the forecast period. Synthetic medications or stimulants designed to enhance energy in pets carry potential side effects or risks. Consequently, herbal supplements are frequently regarded as a safer and milder alternative, presenting fewer adverse effects when it comes to boosting pet energy levels. The growing adoption of herbal pet supplements for this purpose contributes significantly to the expansion of this market segment. Moreover, owners of working dogs, including police dogs, search and rescue dogs, and sporting dogs, are turning to energy-promoting herbal supplements to assist their animals in performing optimally during physically demanding activities.
By animal type, dogs was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to the increasing adoption of dogs as adopted pets globally and surge in launch of new products. For instance, in October 2023, ChromaDex Corp. and Zesty Paws are venturing into the lucrative longevity category, a sought-after consumer segment, by introducing Healthy Aging NAD+ Precursor. This supplement features ChromaDex's cutting-edge cellular health ingredient, Niagen, a patented form of nicotinamide riboside (NR). The product is designed to support metabolic health, cellular energy, and repair for dogs. Additionally, cats is predicted to grow at fastest CAGR during the forecast period. The comfort and companionship provided by cats to their owners have been demonstrated, contributing to an increased demand for cat food and supplement products. This heightened appreciation for the benefits of cat ownership has led to a surge in cat adoption, thereby creating opportunities for market growth.
By distribution channel, offline was the highest revenue-grossing segment in the global pet herbal supplements market in 2023 owing to a significant segment of pet owners continues to express a preference for brick-and-mortar stores as their primary choice for distribution. For instance, For instance, in August 2023, Pet Honesty has unveiled its range of pet health supplements at PetSmart, the leading pet retailer in the country. Recognized as a trailblazer in the creation of herbal pet nutritional supplements, Pet Honesty products are now available in the top three pet stores in the U.S., including Petco and Pet Supplies Plus. Moreover, the brand enjoys extensive distribution in local and specialized pet stores, as well as Tractor Supply Company, reaching pet parents across over 7,000 locations throughout the U.S. and online. Additionally, online is predicted to grow at fastest CAGR during the forecast period owing to the increasing preference for e-commerce. To enhance sales, many traditional retailers have adapted by offering customers the option to order online or make in-person purchases.
North America region is anticipated for the highest revenue share during the forecast period owing to the presence of key players, growing trend of pet humanization, the enhanced quality of pet products, and increasing new product launch. For instance, in June 2022, The Wellness Pet Company, renowned for producing premium natural food and treats for dogs and cats, has broadened its Wellness Bowl Boosters line with the introduction of Wellness Bowl Boosters Freshly. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the increasing pet population, growing concern regarding the well-being of pets, rising product launches. For instance, in June 2023, Ainos, Inc. has revealed the introduction of two new products to its VELDONA Pet cytoprotein supplement line. VELDONA Pet Lohas, crafted to bolster pets' emotional well-being and alleviate stress, and VELDONA Pet Soothing, formulated to ease discomfort resulting from allergies, are set to be launched in Taiwan.
Segmentation: Pet Herbal Supplements Market Report 2023 - 2034
Pet Herbal Supplements Market Analysis & Forecast by Product 2023 - 2034 (Revenue USD Bn)
- Multivitamins & Minerals
- Probiotics & Prebiotics
- Omega 3 Fatty Acids
- Proteins & Peptides
- CBD
- Others
Pet Herbal Supplements Market Analysis & Forecast by Dosage Form 2023 - 2034 (Revenue USD Bn)
- Gummies & Chewable
- Tablets & Capsules
- Liquids
- Powders
- Others
- Gels
- Jelly
- Sprinkle Formulations
Pet Herbal Supplements Market Analysis & Forecast by Application 2023 - 2034 (Revenue USD Bn)
- Skin & Coat
- Joint Health Support
- Digestive Support
- Immunity Support
- Respiratory Health
- Liver Health
- Kidney Health
- Calming/Stress/Anxiety
- Others
- Growth Promoters
- Energy & Electrolytes
- Others
Pet Herbal Supplements Market Analysis & Forecast by Animal Type 2023 - 2034 (Revenue USD Bn)
- Horses
- Cats
- Dogs
- Others
Pet Herbal Supplements Market Analysis & Forecast by Distribution Channel 2023 - 2034 (Revenue USD Bn)
- Online
- Offline
- Retail
- Pet Specialty Stores
- Others
Pet Herbal Supplements Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Pet Herbal Supplements Market: Product Estimates & Trend Analysis
8. Pet Herbal Supplements Market: Dosage Form Estimates & Trend Analysis
9. Pet Herbal Supplements Market: Application Estimates & Trend Analysis
10. Pet Herbal Supplements Market: Animal Type Estimates & Trend Analysis
11. Pet Herbal Supplements Market: Distribution Channel Estimates & Trend Analysis
12. Regional Market Analysis
13. North America Pet Herbal Supplements Market
14. Europe Global Pet Herbal Supplements Market
15. Asia Pacific Global Pet Herbal Supplements Market
16. Latin America Global Pet Herbal Supplements Market
17. MEA Global Pet Herbal Supplements Market
18. Competitor Analysis
19. Company Profiles
Companies Mentioned
- Natural Dog Company Inc.
- Pet Natural Remedies
- AMORVET
- AdvaCare Pharma
- Blackmores
- Only Natural Pet LLC
- Rockwell Pets Pro
- Dorwest Herbs Ltd.
- Nutri-Pet Research Inc.
- Health Extension
- NaturVet (The Garmon Corp.)
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 0.89 Billion |
| Forecasted Market Value ( USD | $ 2.69 Billion |
| Compound Annual Growth Rate | 10.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
