The global menstrual cups market size was estimated to be USD 1.40 billion in 2023 and is expected to reach at USD 2.65 billion by 2034 with a CAGR of 5.98% during the forecast period 2024-2034. Shortages and elevated prices of traditional menstrual products have led to a surge in demand for alternative menstrual care products, rising adoption of reusable menstrual cups, rising government initiatives in raising awareness regarding menstruation, menstrual hygiene, & menstrual cups, surge in availability & awareness regarding the menstrual products, growing focus on development of eco-friendly products, and increasing launch of new menstrual cups are some of the key factors boosting the market growth.
Increasing launch of new menstrual cups is predicted to boost the market growth during the forecast period. A menstrual cup is a female hygiene product designed to be inserted into the vagina during menstruation. Its primary function is to prevent menstrual fluid from leaking onto clothing. This small, bell-shaped cup typically has a stem at its top for easy removal. Menstrual cups come in various shapes and sizes to cater to different age groups of women. Most menstrual cups are made from flexible silicone, which is considered safe for use as it is a medical-grade material. Some cups are also constructed from latex and thermoplastic elastomers. These cups collect menstrual blood without disturbing the vaginal pH or bacterial balance. As the demand for hygiene products among women continues to rise, market players are actively working on the development of new and innovative menstrual cup products. For instance, in June 2022, Laiqa has introduced the Period Cup, a reusable menstrual cup in the Indian market. This launch marks a step forward for the company as it expands its product range to include more sustainable and environmentally friendly options.
By product, reusable was the highest revenue-grossing segment in the global menstrual cups market in 2023 owing to the growing awareness regarding health hygiene, rising initiatives to spread awareness regarding the use of menstrual cups among the population, and surge in launch of reusable products. For instance, in June 2022, Paree has unveiled the Paree Prima Reusable Menstrual Cup in India. This product launch is part of the company's efforts to expand its presence in the feminine hygiene sector. Additionally, disposable is predicted to grow at fastest CAGR during the forecast period owing to the rising need for secure & non-allergic goods and increasing research & development activities.
By material, medical-grade silicone was the highest revenue-grossing segment in the global menstrual cups market in 2023 owing to the growing customer demand for products that are reliable, durable, and allergy-free and increasing launch of innovative products. For instance, in August 2022, Lemme Be has introduced the Z-Cup, an innovative, cost-effective, and environmentally sustainable menstrual cup. The Z-Cup offers leak-proof protection to all menstruators and is well-suited for strenuous activities. Additionally, thermoplastic is predicted to grow at fastest CAGR during the forecast period owing to the alternative menstrual care products are popular due to their cost-effective manufacturing and their recyclability.
By distribution channel, online stores was the highest revenue-grossing segment in the global menstrual cups market in 2023. Online shopping platforms that offer an extensive range of menstrual hygiene products are attracting a large customer base. Additionally, offline Stores is predicted to grow at fastest CAGR during the forecast period owing to the rising preference by women to acquire women’s hygiene products and surge in initiatives by market players. For instance, in July 2022, Indigenous Services Minister Patty Hajdu, in collaboration with the Council of Yukon First Nations, has provided a range of menstrual products, such as pads, tampons, and menstrual cups, to Yukon First Nation communities and non-governmental organizations (NGOs).
North America region is anticipated for the highest revenue share during the forecast period owing to the growing adoption of menstrual cups due to greater emphasis on menstruation management, rising government initiatives, surge in initiatives by market players, growing women population, increasing product launch. For instance, in October 2022, Flex Co. has introduced its Flex Cup and Flex Disc menstrual products in the Canadian market. This expansion allows the company to strengthen its manufacturing capabilities and better support national retail and e-commerce distribution throughout Canada. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the surge in number of women populations, increasing focus on the utilization of eco-friendly products, and growing introduction of new products. For instance, in January 2023, HLL Lifecare Limited has introduced three brands of menstrual cups - Thinkal, Velvet, and Cool Cup - in India. This launch provides more options for women seeking menstrual hygiene products in the Indian market.
Increasing launch of new menstrual cups is predicted to boost the market growth during the forecast period. A menstrual cup is a female hygiene product designed to be inserted into the vagina during menstruation. Its primary function is to prevent menstrual fluid from leaking onto clothing. This small, bell-shaped cup typically has a stem at its top for easy removal. Menstrual cups come in various shapes and sizes to cater to different age groups of women. Most menstrual cups are made from flexible silicone, which is considered safe for use as it is a medical-grade material. Some cups are also constructed from latex and thermoplastic elastomers. These cups collect menstrual blood without disturbing the vaginal pH or bacterial balance. As the demand for hygiene products among women continues to rise, market players are actively working on the development of new and innovative menstrual cup products. For instance, in June 2022, Laiqa has introduced the Period Cup, a reusable menstrual cup in the Indian market. This launch marks a step forward for the company as it expands its product range to include more sustainable and environmentally friendly options.
By product, reusable was the highest revenue-grossing segment in the global menstrual cups market in 2023 owing to the growing awareness regarding health hygiene, rising initiatives to spread awareness regarding the use of menstrual cups among the population, and surge in launch of reusable products. For instance, in June 2022, Paree has unveiled the Paree Prima Reusable Menstrual Cup in India. This product launch is part of the company's efforts to expand its presence in the feminine hygiene sector. Additionally, disposable is predicted to grow at fastest CAGR during the forecast period owing to the rising need for secure & non-allergic goods and increasing research & development activities.
By material, medical-grade silicone was the highest revenue-grossing segment in the global menstrual cups market in 2023 owing to the growing customer demand for products that are reliable, durable, and allergy-free and increasing launch of innovative products. For instance, in August 2022, Lemme Be has introduced the Z-Cup, an innovative, cost-effective, and environmentally sustainable menstrual cup. The Z-Cup offers leak-proof protection to all menstruators and is well-suited for strenuous activities. Additionally, thermoplastic is predicted to grow at fastest CAGR during the forecast period owing to the alternative menstrual care products are popular due to their cost-effective manufacturing and their recyclability.
By distribution channel, online stores was the highest revenue-grossing segment in the global menstrual cups market in 2023. Online shopping platforms that offer an extensive range of menstrual hygiene products are attracting a large customer base. Additionally, offline Stores is predicted to grow at fastest CAGR during the forecast period owing to the rising preference by women to acquire women’s hygiene products and surge in initiatives by market players. For instance, in July 2022, Indigenous Services Minister Patty Hajdu, in collaboration with the Council of Yukon First Nations, has provided a range of menstrual products, such as pads, tampons, and menstrual cups, to Yukon First Nation communities and non-governmental organizations (NGOs).
North America region is anticipated for the highest revenue share during the forecast period owing to the growing adoption of menstrual cups due to greater emphasis on menstruation management, rising government initiatives, surge in initiatives by market players, growing women population, increasing product launch. For instance, in October 2022, Flex Co. has introduced its Flex Cup and Flex Disc menstrual products in the Canadian market. This expansion allows the company to strengthen its manufacturing capabilities and better support national retail and e-commerce distribution throughout Canada. Additionally, Asia Pacific region is predicted to grow at fastest CAGR during the forecast period owing to the surge in number of women populations, increasing focus on the utilization of eco-friendly products, and growing introduction of new products. For instance, in January 2023, HLL Lifecare Limited has introduced three brands of menstrual cups - Thinkal, Velvet, and Cool Cup - in India. This launch provides more options for women seeking menstrual hygiene products in the Indian market.
Segmentation: Menstrual Cups Market Report 2023 - 2034
Menstrual Cups Market Analysis & Forecast by Product 2023 - 2034 (Revenue USD Bn)
- Reusable
- Disposable
Menstrual Cups Market Analysis & Forecast by Material 2023 - 2034 (Revenue USD Bn)
- Latex
- Medical-Grade Silicone
- Thermoplastic
- Natural Rubber
Menstrual Cups Market Analysis & Forecast by Distribution Channel 2023 - 2034 (Revenue USD Bn)
- Offline Stores
- Online Stores
Menstrual Cups Market Analysis & Forecast by Region 2023 - 2034 (Revenue USD Bn)
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of LATAM
- Middle East & Africa
- South Africa
- GCC
- Rest of MEA
Table of Contents
1. Research Methodology
2. Introduction
4. Market Environment Analysis
5. Market Dynamics
7. Menstrual Cups Market: Product Estimates & Trend Analysis
8. Menstrual Cups Market: Material Estimates & Trend Analysis
9. Menstrual Cups Market: Distribution Channel Estimates & Trend Analysis
10. Regional Market Analysis
11. North America Menstrual Cups Market
12. Europe Global Menstrual Cups Market
13. Asia Pacific Global Menstrual Cups Market
14. Latin America Global Menstrual Cups Market
15. MEA Global Menstrual Cups Market
16. Competitor Analysis
17. Company Profiles
Companies Mentioned
- Me Luna Gmbh
- Saalt Llc
- Sterne (Si-Line)
- Intimina
- Mooncup Ltd.
- The Flex Company
- Lena Cup
- Fleurcup
- Lune Group Oy Ltd.
- Yuuki Company S.R.O.
- Blossom Cup
- Diva International Inc.Jaguara s.r.o.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | January 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 1.4 Billion |
| Forecasted Market Value ( USD | $ 2.65 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
