Menstrual Cups Market Report 2026

The menstrual cups market size has grown strongly in recent years. It will grow from $1.81 billion in 2025 to $1.98 billion in 2026 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to increasing awareness of sustainable hygiene products, expansion of women health education programs, rising acceptance of alternative menstrual solutions, availability of medical-grade materials, growth of online health product retail.

The menstrual cups market size is expected to see strong growth in the next few years. It will grow to $2.81 billion in 2030 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing demand for eco-friendly feminine hygiene products, rising investments in menstrual health startups, expansion of online pharmacy distribution, growing focus on affordability and accessibility, increasing regulatory support for reusable hygiene products. Major trends in the forecast period include increasing adoption of reusable menstrual products, rising demand for medical-grade silicone cups, growing awareness of menstrual health hygiene, expansion of direct-to-consumer sales channels, enhanced focus on product safety and comfort.

The increasing prevalence of dysmenorrhea and menstrual health diseases is expected to drive the growth of the menstrual cups market going forward. Dysmenorrhea refers to painful menstruation, often characterized by cramps, while menstrual health diseases encompass various conditions affecting the menstrual cycle, including irregular periods, heavy bleeding, and hormonal imbalances. The rise in dysmenorrhea and menstrual health conditions is linked to factors such as hormonal imbalances, stress, poor diet, lack of exercise, and underlying conditions like endometriosis or polycystic ovary syndrome (PCOS). Menstrual cups help manage dysmenorrhea and menstrual health conditions by reducing cramps, preventing irritation, maintaining vaginal hygiene, minimizing leaks, and enabling better flow tracking for conditions such as PCOS and endometriosis. For instance, in April 2023, according to the National Library of Medicine, a US-based federal government entity, dysmenorrhea affects 50-90% of females, with a 71.1% prevalence among young women across 38 countries (20,000+ participants). Therefore, the increasing prevalence of these conditions is driving the menstrual cups market.

Leading companies in the market are focusing on developing innovative solutions, such as reusable menstrual cups, to enhance sustainability, reduce waste, and provide cost-effective alternatives to disposable products. A reusable menstrual cup is a flexible, bell-shaped device made from medical-grade silicone, rubber, or elastomer, designed to be inserted into the vagina to collect menstrual fluid. For instance, in January 2023, HLL Lifecare Limited, an India-based healthcare company, launched three brands of menstrual cups - Thinkal, Velvet, and Cool Cup. Thinkal provides cost-effective, eco-friendly menstrual cups to underserved communities, Velvet promotes increased cup usage in India with a comfortable design, and Cool Cup extends reach globally, offering a sustainable, long-lasting menstrual solution in international markets.

In October 2024, the Good Glamm Group, an India-based personal care company that sells beauty and personal care products online, acquired Sirona Hygiene Pvt. Ltd. for an undisclosed amount. This acquisition enables Good Glamm Group to elevate the Sirona brand, empower women through innovative and accessible health solutions, and create a lasting impact on women’s wellness. Sirona Hygiene Private Limited is an India-based manufacturing company specializing in intimate and menstrual hygiene products for women.

Major companies operating in the menstrual cups market are The Keeper Inc., Saalt LLC., Intimina AB, Ami Polymer Pvt. Ltd., Diva International Inc, The Flex Company Inc., Elize Lifestyle Pvt. Ltd., EcoCups Intl, Grace & Green Ltd, Greener Periods LLP, Lena Cup LLC, Me Luna GmbH, Mooncup Ltd, OrganiCup ApS, Ruby Life Ltd, Saathi Eco Innovations India Private Limited, Sckoon Inc, Super Jennie LLC., Yoni B.V, Merula GmbH.

North America was the largest region in the menstrual cups market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the menstrual cups market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the menstrual cups market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The menstrual cups market consists of sales of products including rubber menstrual cups, elastomer menstrual cups, and disposable menstrual cup liners. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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