Online Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The Nigerian online retail sector had total revenues of $4.4 billion in 2022, representing a compound annual growth rate (CAGR) of 22.8% between 2017 and 2022.
- The food & grocery retail segment accounted for the sector's largest proportion in 2022, with total revenues of $1.6 billion, equivalent to 35.3% of the sector's overall value.
- The growth in the Nigerian online retail sector is influenced by several macroeconomic factors, such as rising GDP and growing consumer confidence. For instance, the real GDP annual growth rate of Nigeria in 2022 stood at 3.1%, according to GlobalData.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Nigeria
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria online retail market with five year forecasts
Reasons to Buy
- What was the size of the Nigeria online retail market by value in 2022?
- What will be the size of the Nigeria online retail market in 2027?
- What factors are affecting the strength of competition in the Nigeria online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in Nigeria's online retail market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Company Profiles
8 Macroeconomic Indicators
9 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Jumia.
- Konga Online Shopping Limited
- Mr. Price Group Ltd
