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Nigeria B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Nigeria B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Nigeria B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Nigeria
  • PayNXT360
  • ID: 6191218
Description Jump to:
The ecommerce market in Nigeria is expected to grow by 11.2% annually, reaching US$14.54 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 15.1%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.5% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$13.07 billion to approximately US$20.12 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Nigeria offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Nigeria, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Nigeria B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Nigeria Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Nigeria Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Nigeria B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Nigeria B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Nigeria B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Nigeria B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Nigeria B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Nigeria B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Nigeria B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Nigeria B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Nigeria B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Nigeria B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Nigeria B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Nigeria B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Nigeria B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Nigeria B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Nigeria B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Nigeria B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Nigeria B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Nigeria B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Nigeria B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Nigeria B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Nigeria B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Nigeria B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Nigeria B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Nigeria with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Nigeria Ecommerce Market Size and Future Growth Dynamics
2.1 Nigeria Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Nigeria Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Nigeria Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Nigeria Social Commerce Market Size and Forecast
3.1 Nigeria Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Nigeria Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Nigeria Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Nigeria Quick Commerce Market Size and Forecast
4.1 Nigeria Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Nigeria Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Nigeria Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Nigeria User Statistics and Ratios Of Key Performance Indicators
5.1 Nigeria User Statistics, 2024
5.2 Nigeria User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Nigeria Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Nigeria GDP Per Capita Trend Analysis, 2020-2029
6. Nigeria Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Nigeria Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Nigeria Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Nigeria Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Nigeria Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Nigeria Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Nigeria Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Nigeria Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Nigeria Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Nigeria Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Nigeria Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Nigeria Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Nigeria Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Nigeria Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Nigeria Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Nigeria Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Nigeria Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Nigeria Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Nigeria Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Nigeria Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Nigeria Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Nigeria Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Nigeria Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Nigeria Ecommerce Market Size and Forecast by Engagement Model
13.1 Nigeria Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Nigeria Ecommerce Market Size and Forecast by Location
14.1 Nigeria Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Nigeria Ecommerce Market Size and Forecast by Device
15.1 Nigeria Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Nigeria Ecommerce Market Size and Forecast by Operating System
16.1 Nigeria Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Nigeria Ecommerce Market Size and Forecast by City
17.1 Nigeria Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Nigeria Ecommerce Market Size and Forecast by Payment Instrument
18.1 Nigeria Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Nigeria Ecommerce by Consumer Demographics
19.1 Nigeria Ecommerce Market Share by Age Group, 2024
19.2 Nigeria Ecommerce Market Share by Income Level, 2024
19.3 Nigeria Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Nigeria Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Nigeria Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Nigeria Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Nigeria Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Nigeria Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Nigeria Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Nigeria Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Nigeria Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Nigeria Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Nigeria GDP Per Capita (US$), 2020-2029
Table 11: Nigeria Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Nigeria Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Nigeria Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Nigeria Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Nigeria Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Nigeria Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Nigeria Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Nigeria Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Nigeria Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Nigeria Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Nigeria Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Nigeria Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Nigeria Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Nigeria Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Nigeria Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Nigeria Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Nigeria Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Nigeria Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Nigeria Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Nigeria Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Nigeria Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Nigeria Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Nigeria Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Nigeria Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Nigeria Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Nigeria Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Nigeria Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Nigeria Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Nigeria Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Nigeria Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Nigeria Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Nigeria Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Nigeria Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Nigeria Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Nigeria Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Nigeria Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Nigeria Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Nigeria Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Nigeria Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Nigeria Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Nigeria Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Nigeria Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Nigeria Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Nigeria Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Nigeria Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Nigeria Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Nigeria Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Nigeria Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Nigeria Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Nigeria Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Nigeria Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Nigeria Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Nigeria Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Nigeria Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Nigeria Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Nigeria Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Nigeria Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Nigeria Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Nigeria Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Nigeria Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Nigeria Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Nigeria Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Nigeria Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Nigeria Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Nigeria Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Nigeria Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Nigeria Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Nigeria User Statistics (Million), 2024
Figure 12: Nigeria User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Nigeria Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Nigeria GDP Per Capita (US$), 2020-2029
Figure 18: Nigeria Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Nigeria Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Nigeria Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Nigeria Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Nigeria Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Nigeria Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Nigeria Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Nigeria Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Nigeria Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Nigeria Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Nigeria Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Nigeria Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Nigeria Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Nigeria Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Nigeria Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Nigeria Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Nigeria Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Nigeria Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Nigeria Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Nigeria Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Nigeria Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Nigeria Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Nigeria Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Nigeria Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Nigeria Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Nigeria Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Nigeria Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Nigeria Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Nigeria Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Nigeria Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Nigeria Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Nigeria Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Nigeria Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Nigeria Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Nigeria Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Nigeria Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Nigeria Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Nigeria Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Nigeria Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Nigeria Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Nigeria Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Nigeria Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Nigeria Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Nigeria Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Nigeria Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Nigeria Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Nigeria Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Nigeria Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Nigeria Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Nigeria Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Nigeria Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Nigeria Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Nigeria Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Nigeria Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Nigeria Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Nigeria Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Nigeria Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Nigeria Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Nigeria Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Nigeria Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Nigeria Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Nigeria Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Nigeria Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Nigeria Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Nigeria Ecommerce Market Share by City (%), 2020-2029
Figure 83: Nigeria Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Nigeria Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Nigeria Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Nigeria Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Nigeria Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Nigeria Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Nigeria Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Nigeria Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Nigeria Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Nigeria Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Nigeria Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Nigeria Ecommerce Market Share by Age Group (%), 2024
Figure 95: Nigeria Ecommerce Market Share by Income Level (%), 2024
Figure 96: Nigeria Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 14.54 Billion
Forecasted Market Value ( USD ) by 2029 $ 20.12 Billion
Compound Annual Growth Rate8.5%
Regions CoveredNigeria

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