The organic fruits and vegetables market size is expected to see rapid growth in the next few years. It will grow to $87.78 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising demand for sustainable agriculture, expansion of organic retail availability, increasing government support for organic practices, growth in commercial organic farming investments, rising adoption of eco-friendly input materials. Major trends in the forecast period include rising demand for chemical-free produce, expansion of organic farming acreage, increasing shift toward fresh and nutrient-rich diets, growth in localized organic supply chains, higher adoption of natural pest and soil management practices.
Growing health concerns and the prevalence of lifestyle diseases are expected to drive the organic fruit and vegetable market's growth moving forward. Health concerns relate to physical or mental conditions that impact an individual's well-being, while lifestyle diseases are primarily influenced by habits such as diet, physical activity, and substance use. Common health concerns and lifestyle diseases include diabetes and obesity. Consuming organic fruits and vegetables can reduce pesticide exposure and may benefit health and management of lifestyle diseases. For example, in May 2024, the British Diabetic Association (Diabetes UK), a UK-based charity for patients, healthcare professionals, and researchers, reported that around 4.4 million people in the UK had been diagnosed with diabetes as of 2022-23. Among these cases, approximately 8% are type 1 diabetes, while type 2 diabetes comprises about 90%, with the remaining 2% representing other, less common forms. Furthermore, in March 2023, the World Heart Federation, a Switzerland-based global cardiovascular organization, reported that about 2.3 billion adults and children worldwide were overweight or obese, and with current trends, this figure is projected to reach 2.7 billion by 2025. Therefore, rising health concerns and lifestyle diseases are fueling growth in the organic fruit and vegetable market.
Leading companies in the organic fruits and vegetables market are adopting advanced cultivation methods, such as greenhouse-grown organic berries, to ensure consistent quality, flavor, and year-round availability. Unlike traditional open-field farming, greenhouse production provides controlled temperature, humidity, and pest management. For instance, in August 2023, Mastronardi Produce Ltd., a Canada-based fresh fruits and vegetables company, launched SUNSET WOW Organic Strawberries - a premium line of organic greenhouse-grown strawberries for the U.S. market. Grown using high-tech, certified organic greenhouse systems, these strawberries offer superior flavor, uniform size, and longer shelf life while reducing environmental impact, and are marketed under the company’s Flavor Bomb profile to ensure optimal freshness and premium appeal.
In February 2023, Homegrown Organic Farms, a US-based grower and certified organic fresh fruit marketer, completed the acquisition of HBF International for an undisclosed sum. This strategic move allows HGO Farms to expand its offerings to encompass conventional blueberries, blackberries, currants, cranberries, and kiwi berries. The amalgamation leverages the decades of experience in berry sales from HBF International, complemented by HGO Farms' marketing expertise. Together, they aim to establish a more robust and influential presence in the berry market. HBF International, also based in the United States, specializes in offering organic fruit products, including blueberries, blackberries, and raspberries.
Major companies operating in the organic fruits and vegetables market are DanoneWave Holding B.V., General Mills Inc., Hannaford Brothers Company, Iceland Foods Limited, The Hain Celestial Group, Harmoni Inc., Earthbound Farm Inc., Amy's Kitchen Inc., Nature's Path Foods Inc., Patagonia Provisions Inc., Driscoll's Inc., Wehah Farm Inc., Eden Foods Inc., Annie's Inc., Naturefresh Farm Products LLP, Wholesum Family Farms Inc., Woodstock Farms Private Limited, Green Organic Vegetables Inc., One Degree Inc., Organic Gemini LLC, Z Natural Foods LLC, Activz Global LLC.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs on imported organic inputs, fertilizers, and packaging materials have increased production and distribution costs in the organic fruits and vegetables market, especially in regions dependent on cross-border supply chains such as Europe and North America. These impacts are most visible across fresh and frozen product segments sold through supermarkets, hypermarkets, and online channels. However, tariffs can also stimulate domestic organic farming, boost local supplier competitiveness, and strengthen regional self-reliance in organic produce.
The organic fruits and vegetables market research report is one of a series of new reports that provides organic fruits and vegetables market statistics, including organic fruits and vegetables industry global market size, regional shares, competitors with a organic fruits and vegetables market share, detailed organic fruits and vegetables market segments, market trends and opportunities and any further data you may need to thrive in the organic fruits and vegetables industry. This organic fruits and vegetables market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
Organic fruits and vegetables refer to agricultural products cultivated without the use of synthetic pesticides, herbicides, genetically modified organisms (GMOs), or artificial fertilizers, aligning with natural farming methods. Organic produce is often characterized by freshness and can contribute additional antioxidants to one's diet.
The primary categories of organic fruits and vegetables consist of organic fruits and organic vegetables. Organic fruits are grown without synthetic pesticides, herbicides, or GMOs, in harmony with environmentally sustainable principles. These organic products are available in various forms, including fresh and frozen, and are distributed through various channels like supermarkets, hypermarkets, convenience stores, online sales platforms, and more, serving a diverse range of end users, including both residential and commercial consumers.North America was the largest region in the organic fruits and vegetables market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the organic fruits and vegetables market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the organic fruits and vegetables market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The organic fruits and vegetables market consists of sales of organic oranges, lemons, lettuce, spinach and more. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Organic Fruits And Vegetables Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses organic fruits and vegetables market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for organic fruits and vegetables? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The organic fruits and vegetables market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Scope
Markets Covered:
1) By Product Type: Organic Fruits; Organic Vegetables2) By Form: Fresh; Frozen
3) By Distribution Channel: Supermarket; Hypermarket; Convenience Store; Online Sales Channel; Other Distribution Channels
4) By End User: Residential; Commercial
Subsegments:
1) By Organic Fruits: Apples; Bananas; Berries; Citrus Fruits; Grapes; Stone Fruits; Other Organic Fruits2) By Organic Vegetables: Leafy Greens; Root Vegetables; Brassicas; Peppers; Tomatoes; Cucumbers; Other Organic Vegetables
Companies Mentioned: DanoneWave Holding B.V.; General Mills Inc.; Hannaford Brothers Company; Iceland Foods Limited; The Hain Celestial Group; Harmoni Inc.; Earthbound Farm Inc.; Amy's Kitchen Inc.; Nature's Path Foods Inc.; Patagonia Provisions Inc.; Driscoll's Inc.; Wehah Farm Inc.; Eden Foods Inc.; Annie's Inc.; Naturefresh Farm Products LLP; Wholesum Family Farms Inc.; Woodstock Farms Private Limited; Green Organic Vegetables Inc.; One Degree Inc.; Organic Gemini LLC; Z Natural Foods LLC; Activz Global LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Organic Fruits and Vegetables market report include:- DanoneWave Holding B.V.
- General Mills Inc.
- Hannaford Brothers Company
- Iceland Foods Limited
- The Hain Celestial Group
- Harmoni Inc.
- Earthbound Farm Inc.
- Amy's Kitchen Inc.
- Nature's Path Foods Inc.
- Patagonia Provisions Inc.
- Driscoll's Inc.
- Wehah Farm Inc.
- Eden Foods Inc.
- Annie's Inc.
- Naturefresh Farm Products LLP
- Wholesum Family Farms Inc.
- Woodstock Farms Private Limited
- Green Organic Vegetables Inc.
- One Degree Inc.
- Organic Gemini LLC
- Z Natural Foods LLC
- Activz Global LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 57.35 Billion |
| Forecasted Market Value ( USD | $ 87.78 Billion |
| Compound Annual Growth Rate | 11.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |


