Opportunities in the Eastern European Household Products Industry 2024

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the region.

The Eastern European household products industry was valued at $13.4 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 0.4%, to reach $13.7 billion in 2028. Tissue & hygiene was the largest category in the Eastern European household products industry in 2023, generating sales of $4.9 billion and a 36.8% share of the overall industry. The top five companies in the Eastern European household products industry together accounted for a value share of 37.4% in 2023. Hypermarkets & supermarkets was the leading distribution channel in the Eastern European household products industry in 2023, with a value share of 57.4%, followed by convenience stores with a 24.7% share.

Key Highlights

• Consumers in Eastern Europe are seeking household products that offer good value due to economic uncertainties.
• Consumers in Eastern Europe are increasingly seeking household products that are free from chemicals, owing to perceived health risks associated with synthetic ingredients.
• Consumers in Eastern Europe are looking for eco-friendly products.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following:

• Market environment: Includes industry size, market size, and growth analysis by category.
• High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in Eastern Europe. It also provides risk-reward analysis of four countries across Eastern Europe based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview and key trends across high-potential countries.
• Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in Eastern Europe. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
• Competitive environment: Provides an overview of leading companies in Eastern Europe, besides analyzing the growth of private label in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European household products industry in 2023. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; B-2-B supply; cash & carries and warehouse clubs; e-retailers; and others. Others includes, parapharmacies/drugstores, direct sellers, department stores, and other channels.
• Packaging analysis*: The report provides percentage share (2023) and growth analysis (during 2018-23) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
• Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern European household products industry.
• Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.