The North America hand sanitiser market stood at a value of USD 2.04 billion in 2024, expanding at a CAGR of 52.40% in the historical period of 2018-2024. Due to the global outbreak of the COVID-19 pandemic and increasing hygiene concerns, the market is further expected to witness a healthy growth in the forecast period of 2025-2034.
Increasing Demand for Gel-Based Sanitisers Owing to the Portability and Convenience of the Product to Bolster the Growth of the North America Hand Sanitiser Industry
Based on product, gel-based hand sanitisers account for a significant share in the market owing to the convenience, as the product is easy to carry and can fit in pockets or purses. The product is easy to spread, can effectively penetrate the skin, and can stay for a longer period of time. Ever since the COVID-19 pandemic has struck the world, hand sanitisers have become necessary for every segment of the population, regardless of any profession. With the United States of America being one of the most significantly affected countries in the world, North America is witnessing a high demand for hand sanitisers. The demand has been further propelled by the rising awareness about hygiene and sanitation in the continent, coupled with the variety of fragrance available in the gel-based sanitisers.
Increasing Demand in Hospitals to Significantly Contribute to the Hand Sanitiser Industry Growth in North America
Based on end-use, hospitals are anticipated to account for a significant share, owing to the increasing risk of hospital-acquired contaminations and the increasing focus on the safety of patients. The government regulations and WHO guidelines to encourage hospitals and healthcare facilities to adopt approaches like “My 5 Moments for Hand Hygiene” are anticipated to contribute to a greater awareness and understanding of the importance of hand hygiene. Therefore, this segment is expected to witness a robust growth in the forecast period.
The North America hand sanitiser industry is driven by the rising awareness about the need for hygiene and sanitation amidst the COVID-19 pandemic. Hands are the part of the body that are indulged in various day-to-day activities, therefore, they need to be sanitised frequently, which becomes quite inconvenient without a hand sanitiser. Hence, the demand for the product is likely to witness a robust growth in the forecast period. The market will further be aided by the government initiatives and efforts towards encouraging the use of hand sanitisers to prevent the spread of infectious diseases.
Increasing Demand for Gel-Based Sanitisers Owing to the Portability and Convenience of the Product to Bolster the Growth of the North America Hand Sanitiser Industry
Based on product, gel-based hand sanitisers account for a significant share in the market owing to the convenience, as the product is easy to carry and can fit in pockets or purses. The product is easy to spread, can effectively penetrate the skin, and can stay for a longer period of time. Ever since the COVID-19 pandemic has struck the world, hand sanitisers have become necessary for every segment of the population, regardless of any profession. With the United States of America being one of the most significantly affected countries in the world, North America is witnessing a high demand for hand sanitisers. The demand has been further propelled by the rising awareness about hygiene and sanitation in the continent, coupled with the variety of fragrance available in the gel-based sanitisers.
Increasing Demand in Hospitals to Significantly Contribute to the Hand Sanitiser Industry Growth in North America
Based on end-use, hospitals are anticipated to account for a significant share, owing to the increasing risk of hospital-acquired contaminations and the increasing focus on the safety of patients. The government regulations and WHO guidelines to encourage hospitals and healthcare facilities to adopt approaches like “My 5 Moments for Hand Hygiene” are anticipated to contribute to a greater awareness and understanding of the importance of hand hygiene. Therefore, this segment is expected to witness a robust growth in the forecast period.
The United States of America Accounts for the Largest Share in the Market
The United States dominates the North America hand sanitiser industry. The rising awareness about the product, owing to the significantly high number of active cases of COVID-19 in the United States has been driving the market growth in the region. The market will further be aided by the growing inclination of the citizens towards personal care and sanitation.Hand Sanitiser: Market Segmentation
Hand sanitiser is defined as a thick liquid, alcohol-based skin sanitising product that is used for removing microorganisms. The product can also be alcohol-free and can sustain skin oils and retain moisture. The hand sanitiser is usually portable and convenient.On the basis of product, the industry is divided into:
- Gel
- Liquid
- Foam
By formulation, the market is broadly categorised into:
- Alcoholic
- Non-Alcoholic
Based on distribution channel, the market is segmented as:
- Hypermarket and Supermarket
- Departmental Stores
- Drugstores
- Online
- Others
The various end-uses of the product include:
- Hospitals
- Household
- Restaurants
- Others
Regional markets for the product include:
- United States of America
- Canada
The North America hand sanitiser industry is driven by the rising awareness about the need for hygiene and sanitation amidst the COVID-19 pandemic. Hands are the part of the body that are indulged in various day-to-day activities, therefore, they need to be sanitised frequently, which becomes quite inconvenient without a hand sanitiser. Hence, the demand for the product is likely to witness a robust growth in the forecast period. The market will further be aided by the government initiatives and efforts towards encouraging the use of hand sanitisers to prevent the spread of infectious diseases.
Key Industry Players in the North America Hand Sanitiser Market
The report gives a detailed analysis of the following key players in the North America hand sanitiser market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:- The Procter & Gamble Company
- S. C. Johnson & Son, Inc.
- Henkel AG & Co. KGaA
- Unilever PLC
- Reckitt Benckiser Group PLC
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Hand Sanitiser Market Analysis
6 Regional Analysis
7 Market Dynamics
9 Competitive Landscape
Companies Mentioned
The key companies featured in this North America Hand Sanitiser market report include:- The Procter & Gamble Company
- S. C. Johnson & Son, Inc.
- Henkel AG & Co. KGaA
- Unilever PLC
- Reckitt Benckiser Group PLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 149 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 2.04 Billion |
| Forecasted Market Value ( USD | $ 138.27 Billion |
| Compound Annual Growth Rate | 52.4% |
| Regions Covered | North America |
| No. of Companies Mentioned | 6 |
