Air Fryers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

According to Mordor Intelligence, air fryers market size in 2026 is estimated at USD 1.32 billion, growing from 2025 value of USD 1.26 billion with 2031 projections showing USD 1.69 billion, growing at 4.96% CAGR over 2026-2031. This report Segments the Industry Into by Product Type (Drawer / Basket Type, Oven-Style Air Fryer, and More), by Capacity (< 2 Quart, 2-5 Quart, and More), by Sales Channel (Offline Retail and Online), by End User (Household and Commercial), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Global Air Fryers Market Trends and Insights

Rising Home Cooking and “Better-for-You” Snacking

From 2020 to 2024, U.S. air fryer ownership increased by 27 percentage points, according to Conagra Brands, driving higher demand for frozen foods with air-fry-specific instructions. Major packaged-food companies have reformulated their product offerings, such as appetizers and entrées, to optimize compatibility with air-fryer cooking requirements, thereby encouraging greater appliance adoption. Retailers have introduced bundled solutions, including recipe cards and seasoning kits, to enhance the consumer experience and expand the appliance's utility. This strategic shift reflects a transition from viewing air fryers as single-purpose devices to positioning them as integral to a broader meal-preparation framework. The evolving ecosystem highlights opportunities for stakeholders to capitalize on the growing intersection of convenience, innovation, and consumer preferences.

Energy-Efficient Alternative to Ovens

The European Commission's ecodesign regulations mandate that newly manufactured cooking appliances comply with rigorous energy efficiency standards, potentially reducing household energy costs by up to EUR 230 over 15 years while mitigating 2.7 million tons of CO₂ emissions annually. In the United States, the Inflation Reduction Act has allocated USD 8.8 billion toward home-energy rebate programs, strategically incentivizing the adoption of certified low-wattage appliances to enhance energy efficiency. Comparative laboratory analyses indicate that air fryers utilize 50-75% less electricity than mid-range convection ovens for equivalent food portions, presenting a strong value proposition amid escalating utility costs. These developments underscore a growing emphasis on energy-efficient technologies within the cooking appliances market, driven by regulatory frameworks and financial incentives. The convergence of consumer cost savings, environmental benefits, and supportive policies is expected to accelerate the adoption of energy-efficient cooking solutions globally.

Countertop-Space Constraints in Micro-Apartments

In Hong Kong and Tokyo, the average size of new-build apartments is less than 40 m², driving demand for multi-functional household devices. Manufacturers are addressing this trend by developing innovative solutions such as vertical, flip-top, and fold-away fryers. However, technical constraints, particularly airflow requirements, limit further product miniaturization. The increasing population density in urban centers is expected to exacerbate space limitations, reinforcing this challenge. Consequently, limited living space will remain a critical factor influencing consumer purchasing decisions in these markets.

Other drivers and restraints analyzed in the detailed report include:

• Rapid Replacement Cycle in Gen-Z Households
• Premium Smart Fryers with IoT and Voice Assistants
• Perception of Plastic Components and PFAS-Coated Baskets

Segment Analysis

Drawer or basket designs retained 51.10% air fryer industry share in 2025, reflecting their role in defining the category. In contrast, oven-style units recorded the quickest 6.92% CAGR, a trend expected to lift their contribution to the overall air fryer market size by 2031. Shoppers appreciate larger racks, rotisserie accessories, and dual-zone heating that facilitate complete meals. The air fryer industry also observes niche growth in paddle models for continuous stirring applications within cafés and commissaries. Portfolio extensions such as Sharp’s Celerity High-Speed Oven embed air-fry capability into full-size convection platforms, promoting premium bundle sales.

SharkNinja's Ninja CRISPi demonstrates how portable product innovations are expanding application areas beyond traditional kitchen use, catering to scenarios like tailgate cooking and dorm room snacking. These versatile designs address evolving consumer needs for convenience and mobility. By offering differentiated form factors, such products stand out in a competitive market landscape. This approach also provides new entrants with opportunities to penetrate the market without engaging in direct specification-based competition. Such strategic positioning highlights the importance of innovation in capturing untapped market segments.

Units of 2-5 quarts controlled 58.10% of the air fryer market size in 2025 due to their fit within standard cabinetry. However, >5-quart models, often twin-basket or upright ovens, are forecast to clock an 8.48% CAGR as family meal batching becomes popular in North America and Latin America. Spacious baskets reduce cycle counts, saving energy per portion and appealing to larger households.

Manufacturers of fryers with capacities under 2 quarts are focusing on single professionals and students as their primary consumer base. These products face challenges such as higher per-meal costs and overlapping functionalities with multi-cookers, which could limit their market appeal. To address these issues, companies are incorporating additional features like breakfast attachments and coffee warmer plates. This approach enhances product functionality while maximizing countertop utility for consumers. By offering dual-purpose solutions, manufacturers aim to strengthen their competitive positioning in this segment.

Complete Report Scope:

• By Product Type
  • Drawer / Basket Type
  • Oven-Style Air Fryer
  • Paddle-Type / Stirring Fryer
  • Countertop Convection Ovens with Air-Fry Mode
  • Others
• By Capacity
  • < 2 Quart
  • 2-5 Quart
  • >5 Quart
• By Sales Channel
  • Offline Retail
    • Supermarkets / Hypermarkets
    • Specialty & Small-Appliance Stores
  • Online
• By End User
  • Household
  • Commercial (HoReCa)
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Peru
    • Chile
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Italy
    • BENELUX (Belgium, Netherlands, Luxembourg)
    • NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • South-East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • Rest of Asia-Pacific
  • Middle East & Africa
    • United Arab Emirates
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of Middle East And Africa

Geography Analysis

North America captured 39.00% global revenue of the Air Fryers Market in 2025, underpinned by high penetration of kitchen electrics and receptive consumers who equate air frying with healthier eating. Retailers bundle extended warranties and recipe apps, supporting a stable replacement cycle. Energy-efficiency rebates introduced under the Inflation Reduction Act may provide secondary uplift, although most residential models already draw modest wattage.

The Asia-Pacific region delivers the fastest 9.34% CAGR in the Air Fryers Market through 2031 as rising urban incomes intersect with small-space living. China’s customs agency reported a 20.80% jump in household-appliance exports to 4.48 billion units during 2024, with air fryers featuring prominently. Government consumption vouchers and social-commerce influencers accelerate first-time purchases, especially during Singles’ Day and Ramadan campaigns. India follows with strong aspirational demand despite uneven consumer sentiment, aided by easy-finance schemes and locally assembled mid-tier models.

Europe maintains a mature yet steady profile in the Air Fryers Market. Ecodesign regulations encourage upgrades to efficient units, while sustained high electricity prices make low-wattage cooking attractive. However, PFAS restrictions add supply-chain complexity and could raise average selling prices. South America and the Middle East & Africa offer 9.28% and 8.88% CAGRs, respectively, tempered by currency volatility and patchy e-commerce infrastructure.

List of Companies Covered in this Report:

• Koninklijke Philips N.V.
• SharkNinja Operating LLC
• Instant Brands Inc.
• Cosori (Vesync Co., Ltd.)
• Groupe SEB (Tefal/Moulinex)
• Breville Group Ltd.
• De’Longhi Group
• Xiaomi Corp.
• Newell Brands (Black+Decker)
• Cuisinart (Conair Corp.)
• Hamilton Beach Brands
• GoWISE USA
• Arçelik A.S. (Beko)
• Tristar Products (PowerXL)
• Midea Group
• Zhejiang Supor Co.
• Dash (StoreBound LLC)
• Wonderchef Home Appliances
• Havells India Ltd.
• Prestige (TTK Prestige)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support