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Asian Speciality Drinks in Malaysia

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    Report

  • 29 Pages
  • November 2025
  • Region: Malaysia
  • Euromonitor International
  • ID: 593783
Asian speciality drinks experienced a slight off-trade volume decline in Malaysia in 2025 due to the rising sugar tax, health concerns, and limited new product innovation. However, on-trade sales saw strong growth, driven by affordability, diverse offerings in foodservice, and tourism. Yeo Hiap Seng led with local sourcing and festive promotions, while Ace Canning showed dynamic growth via affordable multipacks.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Asian Speciality Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • On-trade surges amidst off-trade decline, impacted by health and prices
INDUSTRY PERFORMANCE
  • Off-trade volume decline driven by sugar tax and health concerns
  • The on-trade channel benefits from comparative affordability and variety
WHAT’S NEXT?
  • Consumer health concerns and tourism to reshape Asian speciality drinks
  • AI and multipacks likely to be key strategies in Asian speciality drinks
  • Anticipated sugar tax hikes to drive reformulation in Asian speciality drinks
COMPETITIVE LANDSCAPE
  • Local sourcing and strategic festive promotions drive Yeo Hiap Seng's lead
  • Affordable pricing and multipacks drive solid growth for Ace Canning
CHANNELS
  • Small local grocers lead distribution through price and proximity
  • Convenience channels sees dynamism in Asian speciality drinks
CATEGORY DATA
  • Table 1 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 2 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 3 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
  • Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Inflation and sugar tax limit the growth of soft drinks in 2025
  • On-trade growth as consumers indulge and tourist arrivals rise
  • Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
WHAT’S NEXT?
  • Government aid and health trend expected to drive stable growth in soft drinks
  • Sugar tax pressures to reshape soft drinks, with focus on reformulation
  • Tourists will prioritise safety, driving demand for bottled water and coconut water
COMPETITIVE LANDSCAPE
  • F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
  • Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
CHANNELS
  • Small local grocers maintains its lead amidst intensifying channel competition
  • Convenience stores, forecourt retailers, and supermarkets see distribution growth
  • On-trade surges with convenience and tourism, outpacing minimal off-trade growth
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources