Asian Speciality Drinks in Vietnam

Asian speciality drinks in Vietnam experienced slower value growth and a marginal off-trade volume drop in 2025 due to economic caution, though increased tourism buoyed on-trade sales. Multi-packs helped mitigate declines. Rice water drinks surged in popularity, influenced by Korean culture and tourism, with local brands actively promoting them. Interfood (Wonderfarm) led a consolidated landscape, but fragmentation increased with imported brands.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Asian Speciality Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.