Baby Food in Malaysia

In 2025, retail value sales of baby food in Malaysia experienced a marginal increase of 1%, reaching MYR2.8 billion, indicative of a largely saturated market facing substantial headwinds. Demographic and economic factors significantly influenced consumer demand, resulting in minimal growth. The declining birth rate, compounded by high living costs and inflation, led to a decrease in the number of children per family, directly affecting the demand for baby food.

The Baby Food in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.