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Baby Food in Malaysia

  • ID: 593794
  • Report
  • Region: Malaysia
  • 26 pages
  • Euromonitor International
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The birth rate in Malaysia is slowing down as consumers are marrying later, having fewer children or staying single. This has negatively impacted the growth of milk formula. Of those who are choosing to start families, many are choosing breast milk and are preparing puree from fresh fruit and vegetables for their babies thanks to growing health consciousness and the belief that fresh fruit and vegetables are more nutritious than packaged baby food.

The author's Baby Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Baby Food in Malaysia

List of Contents and Tables
Headlines
Prospects
Declining Birth Rate, Food Scandals and Growing Health Awareness Slow Growth of Baby Food
Short Duration of Breastfeeding Boosts Sales of Growing-up Milk Formula
Smaller Families and Rising Disposable Incomes Boost Demand for High Quality Baby Food
Competitive Landscape
Leaders Danone and Nestlé Focus on Premiumisation With Quality Assurance
Heinz Struggles To Build Share, With Interest in Its Range Limited To Higher Income Groups
Kalbe Pharma Backs Category Entry With Vigorous Marketing Campaigns
Category Data
Table 1 Sales of Baby Food by Category: Volume 2014-2019
Table 2 Sales of Baby Food by Category: Value 2014-2019
Table 3 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 4 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baby Food: % Value 2015-2019
Table 6 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 7 Distribution of Baby Food by Format: % Value 2014-2019
Table 8 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 9 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Executive Summary
Slowing Population Growth, Taxes, and Food Scares Take Their Toll on Packaged Food
Flavour Innovations Meet Young Consumers' Demand for New Exotic Tastes
Players Choose Small As Perfect for Both Product Sizes and Independent Outlets
Keeping It Local and Independent To Meet Consumers' Call for Convenience
Slow Growth Has Players Looking To Food Service for Fast Distribution
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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