Real Estate Agency and Brokerage Market Report 2026

The real estate agency and brokerage market size has grown strongly in recent years. It will grow from $1.53 trillion in 2025 to $1.63 trillion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to rising residential buying activity, increasing commercial property demand, expanding real estate development, growing dependence on broker mediated property transactions, increasing need for professional property advisory services.

The real estate agency and brokerage market size is expected to see strong growth in the next few years. It will grow to $2.11 trillion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to rising globalization of property investments, increasing urbanization and infrastructure expansion, growing focus on structured real estate transactions, rising demand for secure property management services, strengthening adoption of digital property marketplaces. Major trends in the forecast period include growth of digital property listing and online brokerage platforms, rising adoption of virtual property tours and digital transactions, increasing integration of smart property data analytics, expansion of tech enabled real estate advisory services, strengthening focus on secure digital payment and transaction systems.

Economic growth and a rapidly expanding urban population are expected to increase the demand for real estate agency and brokerage services during the forecast period. The migration of rural residents into cities is driving higher demand for affordable housing, office spaces, retail outlets, and other commercial properties. This shift creates significant opportunities for real estate agencies and brokers to support residential development, retail expansion, and commercial infrastructure growth. Globally, a substantial portion of urban infrastructure is still yet to be developed. For instance, in April 2023, according to data published by the World Bank, a US-based international financial institution, around 4.4 billion people, or 56 % of the world’s population, currently live in cities. By 2050, nearly 7 out of 10 people are expected to reside in urban areas, with the urban population projected to more than double from current levels. This rapid urbanization is expected to boost demand for professional real estate agencies and brokers, thereby driving growth in the real estate agency and brokerage market.

Major companies operating in the real estate agency and brokerage market are focusing on developing innovative solutions such as AI-driven business assistants and live buyer demand analytics to gain a competitive advantage. These tools leverage machine learning and real-time data to automate routine tasks, deliver actionable insights, and enhance client engagement, enabling brokers to make data-driven decisions, improve service quality, and reduce operational inefficiencies. For example, in October 2025, eXp World Holdings Inc., a US-based brokerage company, launched Mira, an AI-powered business assistant designed to provide instant personalized insights from live data, support multilingual voice and text interactions, and streamline access to internal systems and revenue tracking. Mira improves agent productivity and responsiveness, allowing agents to focus on high-value activities, enhance conversion rates, and increase client satisfaction.

In March 2025, Rocket Companies, Inc., a US-based financial technology and mortgage lending company, acquired Redfin Corporation for $1.75 billion. Through this acquisition, Rocket aimed to integrate Redfin’s digital real estate platform and agent network with its mortgage origination and housing services, creating a more seamless end-to-end homebuying experience while expanding its market presence across the real estate value chain. Redfin Corporation is a US-based real estate technology and brokerage company that provides digital home search platforms, brokerage services, and related housing resources and listings.

Major companies operating in the real estate agency and brokerage market report are CBRE Group, Jones Lang LaSalle (JLL), Cushman & Wakefield, Savills, Colliers, Knight Frank, RE/MAX, Keller Williams Realty, Coldwell Banker Realty, Sotheby’s International Realty, Compass, Anywhere Real Estate Inc., HomeServices of America, Berkshire Hathaway HomeServices, Century 21 Real Estate, Engel & Völkers, Better Homes and Gardens Real Estate, ERA Real Estate, Douglas Elliman Realty, Marcus & Millichap, Newmark Group, FAM Properties, Allsopp & Allsopp, Driven Properties, Betterhomes.

Asia-Pacific was the largest region in the real estate agency and brokerage market in 2025. North America was the second-largest region in the real estate agency and brokerage market. The regions covered in the real estate agency and brokerage market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the real estate agency and brokerage market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The real estate agency and brokerage services market consist of revenues earned by entities that act as agents and/or brokers for real estate activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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