Sports Market Report 2026

The sports market size has grown strongly in recent years. It will grow from $495.38 billion in 2025 to $521.74 billion in 2026 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to rising global sports participation rates, expansion of professional sports leagues, growth in broadcast and media coverage, increasing disposable income for leisure activities, cultural importance of sports events.

The sports market size is expected to see strong growth in the next few years. It will grow to $654.22 billion in 2030 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to increasing digital fan engagement platforms, rising investments in esports ecosystems, expansion of fitness and wellness activities, growing sponsorship and branding opportunities, increasing use of data-driven sports management. Major trends in the forecast period include increasing integration of immersive fan engagement technologies, rising monetization through digital media rights, growing popularity of esports and competitive gaming, expansion of wellness-oriented participatory sports, enhanced use of data analytics in performance and fan insights.

The growing interest in sports is expected to drive the expansion of the sports market in the coming years. Interest in sports refers to the increasing number of individuals participating in organized sports, recreational exercise, and regular physical activity. This rise in sports engagement is driven by greater health awareness and broader recognition of the benefits of an active lifestyle. Sports facilities and services support this trend by offering venues, organized events, and opportunities for individuals to train, compete, and engage both physically and socially. For example, in May 2024, according to Sport Ireland, an Ireland-based national sports development authority, sports participation in 2023 increased across age groups, with 64% of people under 35 playing sport regularly compared with 60% in 2022, while participation among those aged 35 and over rose to 40% from 35% the previous year. Therefore, the rising interest in sports is contributing to the growth of the sports market.

Key players and leading companies in the sports market are focusing on the development of advanced performance equipment, such as track-inspired running footwear platforms, to enhance athletic performance, speed, and energy efficiency. Track-inspired running footwear platforms adapt elite track and field technologies into running shoes by integrating advanced cushioning materials and propulsion systems to optimize biomechanics and energy return. For instance, in September 2025, PUMA SE, a Germany-based global sportswear and athletic equipment company, launched the FAST-XP Collection, a performance running footwear platform that translates elite track and field innovations into next-generation running shoes. The collection features NITROFOAM Elite cushioning, asymmetrical PWRPLATE propulsion plates, and modular, performance-focused shoe constructions, improving running efficiency, speed generation, and overall athletic performance for competitive athletes.

In October 2025, Sony Corporation, a Japan-based electronics and technology company, acquired STATSports Group Limited for an undisclosed amount. Through this acquisition, Sony aims to expand its sports technology portfolio by integrating STATSports’ wearable athlete tracking devices and performance analytics solutions, enhancing offerings for both professional and amateur sports teams. STATSports Group Limited is a UK-based company providing wearable devices and analytics solutions to monitor and improve athlete performance.

Major companies operating in the sports market are Liberty Media Corporation, Life Time Group Hldgs, Futbol Club Barcelona, Topgolf Callaway Brands Corp, Dallas Cowboys, Manchester City F.C., Real Madrid C.F., Manchester United Plc, Guangzhou Evergrande Taobao, Shandong Luneng Taishan, Dalian Shide, Liaoning Football Club, Beijing Guoan, Shanghai SIPG, Jiangsu Suning, Shanghai Greenland Shenhua, Hebei China Fortune, Tianjin Teda, Chongqing Lifan, Mumbai Indians, Kolkata Knight Riders, Kings XI Punjab, Chennai Super Kings, Jaipur Pink Panthers, Chennaiyin FC, Mumbai City FC, Atletico de Kolkata, FC Goa, Urawa Red Diamonds, FC Bayern Munich, Paris Saint-Germain F.C., Borussia Dortmund, Juventus F.C., A.C. Milan, Liverpool F.C., Arsenal F.C., Chelsea F.C., PFC CSKA Moscow, FC Zenit Saint Petersburg, FC Lokomotiv Moscow, FC Spartak Moscow, FC Anzhi Makhachkala, Toronto Raptors, Toronto Maple Leafs, Toronto Blue Jays, Montreal Canadiens, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Ottawa Senators, Toronto FC, C.F. Monterrey, Tigres UANL, New York Knicks, New York Giants, Los Angeles Lakers, Golden State Warriors, Philadelphia Eagles, Boston Celtics, San Francisco Giants, New York Yankees, Los Angeles Dodgers, Houston Texans, New England Patriots, Los Angeles Rams, Clube de Regatas do Flamengo, Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Santos Futebol Clube, Al Hilal Club, Al-Nassr Football Club, Al-Ahli Saudi FC, Al-Ittihad Club, Maccabi Tel Aviv F.C., Hapoel Be'er Sheva F.C., Al Ahly, Espérance Sportive de Tunis, Club Africain, Kaizer Chiefs, Mamelodi Sundowns, Springboks.

North America was the largest region in the sports market in 2025. Africa is expected to be the fastest-growing region in the forecast period. The regions covered in the sports market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The sports market includes revenues earned by entities by providing services such as live sporting events before a paying audience or entities that operate golf courses and country clubs, skiing facilities, marinas, fitness, and recreational sports centers, and bowling centers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.