Wipes Market Report 2026

The wipes market size has grown strongly in recent years. It will grow from $24.16 billion in 2025 to $26.17 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to increasing awareness of personal hygiene, expansion of baby care product usage, growth in healthcare and sanitation needs, availability of mass-produced disposable wipes, rising use in food service environments.

The wipes market size is expected to see strong growth in the next few years. It will grow to $35.9 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to increasing demand for eco-friendly wipes, rising focus on reusable and sustainable alternatives, expansion of industrial cleaning applications, growing innovation in wipe formulations, increasing regulatory scrutiny on disposable waste. Major trends in the forecast period include increasing demand for disposable hygiene wipes, rising adoption of biodegradable wipe materials, growing use of antibacterial and disinfectant wipes, expansion of household and industrial cleaning applications, enhanced focus on skin-safe formulations.

The growing child population is expected to drive the expansion of the wipes market in the coming years. The child population refers to individuals below a specified age, often defined as those under 18. Baby wipes are commonly used during diaper changes to clean a baby’s bottom and genital area, providing gentle care that helps prevent diaper rash. For instance, according to the Turkish Statistical Institute, a government agency in Turkey, the child population in 2023 was 22,206,034, with projections showing this demographic will make up 25.6% of the population in 2030, 23.3% in 2040, 20.4% in 2060, and 19% in 2080. Thus, the rising child population is driving demand in the wipes market.

Major companies operating in the wipes market are emphasizing the development of advanced solutions, such as biodegradable plant-based wipes, to improve environmental sustainability and hygiene safety. Biodegradable plant-based wipes are produced using renewable fibers from fast-growing plants instead of synthetic materials and are combined with mild cleaning agents to ensure effective disinfection while lowering waste generation and carbon footprint. For example, in February 2023, The Cheeky Panda, a UK-based company, introduced an enhanced version of its biodegradable antibacterial multi-surface cleaning wipes featuring bamboo fiber construction, recyclable packaging, and broad-spectrum antimicrobial performance. These upgraded wipes are manufactured in the UK as part of the company’s initiative to localize production and reduce its carbon footprint. They are packed in wrappers containing 30% recycled plastic to minimize plastic waste. The wipes are effective against viruses such as poliovirus, norovirus, and influenza A, as well as bacteria including P. aeruginosa, E. coli, and E. hirae, while being free from fragrances, fertilizers, pesticides, and chlorine bleach, relying solely on purified water and plant-based cleaning agents. Made from 100% biodegradable FSC-certified bamboo fibers and completely plastic-free, the wipes biodegrade naturally over time and deliver a carbon footprint that is 35% lower than recycled tree-based paper wipes and 65% lower than wipes made from virgin tree-based paper, while also providing a plastic saving of 180 g and a carbon saving of 410 g per pack compared with standard plastic wipes. Their dermatologically tested, vegan formulation ensures they are effective on surfaces while remaining gentle on the skin, including sensitive skin.

In January 2024, Accrol Group Holdings PLC, a UK-based company, acquired Severn Delta for an undisclosed amount. Through this acquisition, Accrol aims to bolster its wet wipes segment and broaden its product offerings. Severn Delta, also based in the UK, specializes in the manufacturing of wet wipes and other hygiene products.

Major companies operating in the wipes market are Kimberly Clark Corporation, Procter and Gamble Co, Essity AB, Reckitt Benckiser Group plc, Unicharm International, NicePak International, Rockline Industries, Johnson and Johnson, The Clorox Company, Edgewell Personal Care, The Honest Company Inc, Diamond Wipes International Inc, Drylock Technologies NV, Medline Industries Inc, Unilever Group, 3M Co, Hengan, Vinda, Kimberly Clark Professional, Nice Pak Products Inc, PDI EMEA, Wemy Industries, National Pride Pty Ltd.

Asia-Pacific was the largest region in the wipes market in 2025. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wipes market consists of sales of polyester, isopropyl alcohol, and nylon polymers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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