Electrolyte Mixes Global Market Report 2024

The electrolyte mixes market size has grown rapidly in recent years. It will grow from $36.56 billion in 2023 to $40.32 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The historical growth in the electrolyte market can be attributed to several factors, including increasing consumer awareness of electrolyte-based products, robust economic growth in emerging markets, the impact of digital media marketing and social media, and a growing number of health-conscious consumers.

The electrolyte mixes market size is expected to see rapid growth in the next few years. It will grow to $61.3 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. Projected growth is driven by increased organic food consumption, demand for immunity-boosting beverages, and the trend of digitization. Key trends include product focus on women and millennials, clean labels, smart brands, innovative flavors and packaging, ready-to-drink electrolyte mixes, and a preference for vegan and plant-based functional drinks.

The anticipated growth of the electrolyte mixes market in the forecast period is closely tied to the expanding health and fitness industry. Entities, whether individuals, organizations, or institutions, that prioritize exercise, wellness, and overall body maintenance fall under the umbrella of the fitness industry. This sector has witnessed remarkable growth, driven by the increasing participation in exercise activities and a rising demand for products such as electrolyte mixes, essential for supporting crucial biological functions. As of 2022, data from the Sports & Fitness Industry Association (SFIA), a US-based industry association, revealed that 237 million US citizens engaged in at least one sport, marking a 1.9% increase from 2021. Notably, cardio kickboxing recorded the highest year-on-year surge, experiencing an 8.5% increase from 2021 to 2022. Consequently, the upswing in the health and fitness sector acts as a key catalyst for the expansion of the electrolyte mixes market.

The rising demand for local, sustainable, and organic food production is expected to exert a positive influence on the electrolyte mixes market in the forecast period. The emphasis on organic food production aligns with consumer priorities centered around health, environmental conservation, and animal welfare. Consumers are increasingly discerning about the methods used in food cultivation and preparation, demonstrating a willingness to invest in products perceived as healthier. Across Europe, the demand for organic produce exceeds local production capacities, leading to a significant import rate, particularly for fruits and vegetables. For instance, in 2021, the UK witnessed a 15% increase in organic food and drink sales compared to the previous year. This growing preference for organic products is anticipated to have a favorable impact on the electrolyte mixes market, considering the relatively higher cost associated with organic foods compared to conventional alternatives.

Functional ready-to-drink (RTD) beverages emerge as an ideal solution, with a primary focus on capturing the attention of millennial consumers. Effectively engaging this demographic through appealing packaging and compelling brand narratives positions these RTD beverages as a convenient means for millennials to embrace a healthier lifestyle. Once predominantly oriented toward the youth market and affordability, the RTD category has experienced a resurgence characterized by lifestyle-driven launches, diversified product development, and meticulously crafted packaging. Features such as low calorie and low alcohol by volume (ABV), an emphasis on natural ingredients, the popularity of canned formats, increasingly sophisticated flavor profiles, and Instagram-friendly brand identities have seamlessly integrated RTDs into consumers' health-centric lifestyles, often rendering them aspirational. A case in point is Kyäni, Inc.'s June 2022 announcement of Kyäni Electo, a groundbreaking electrolyte drink mix that combines essential minerals for hydration with a proprietary NR-8 polyphenol blend supporting nitric oxide regeneration - an integral element across Kyäni's product line.

The landscape of sports beverages reflects a heightened emphasis on natural ingredients and clean-label formulations, resonating strongly with sports consumers. While these terms lack a universally accepted definition, they have become prominent marketing claims within the sports drink sector. Clean labels present a notable opportunity to address consumer preferences for minimally processed and easily recognizable ingredients. Although lacking a standardized definition, a clean label implies a commitment to transparency in claims by manufacturers, serving as an alternative to 'natural' claims. Notably, Gatorade's February 2022 introduction of Gatorade Fit, targeting 'nutritionally discerning athletes' who avoid added sugar in sports drinks, exemplifies this strategy. Featuring bright, clean labels emphasizing hydration cues and ingredients, the product aligns with Gatorade's branding. In Europe, the proportion of food and beverage launches incorporating ethical or environmental claims rose from 27% to 38% between 2017 and 2021. The optimal approach to a clean label combines visual cleanliness with a clear ingredient list, delivering on promises made on the label to meet consumer expectations. Ultimately, this consumer-centric approach defines the most effective strategy for clean labels.

In November 2021, Coca-Cola revealed a $5.6 billion acquisition to obtain the remaining 85% stake in the sports drink brand BodyArmor, which it did not previously own. Coca-Cola initially invested in a 15% stake in BodyArmor. Positioned as a healthier beverage choice with a focus on hydration, BodyArmor distinguishes itself through the use of coconut water, prioritizing sugar over high fructose corn syrup, and emphasizing low sodium, high potassium levels, and the absence of artificial colors. Bodyarmor SuperDrink is an American sports drink.

Major companies operating in the electrolyte mixes market report are PepsiCo Inc., The Coca-Cola Co., Nestle S.A., Unilever PLC, Abbott Laboratories, Otsuka Pharmaceutical Co. Ltd., Cargill Incorporated, Prestige Brands Holdings, Vega (US), Kent corporation, Vitalyte Electrolyte, Skratch Labs Sport Hydration Drink Mix, Liquid I.V., Hydration Multiplier, Gatorade Endurance Formula Powder, Nuun Sport Drink Tablets, Ultima Replenisher Mix, Dr. Price's Electrolyte Mix, Emergen-C Electro Mix, Refresco, Kuchikoo Electrolyte, INTERCORP BIOTECH LIMITED, Roust Corporation, Cherkizovo Group, GoodMills Group GmbH, European Drinks S. A, Sokolow, Zaklady Tluszczowe Kruszwica, Devro plc., Pacific Health Labs, Fraser & Neave Limited (F&N), LyteLine LLC, Non-Acidic Beverages LLC, FDC Limited, Ipro Sport Holdings, Pocari Sweat, Danone, Wahaha Jihuo, Powerade, PediaLyte, PURE Sports Nutrition, Gulf Union Food Company, Hana Food Industries Company, Al-Amoudi Beverage Industries, Al Rabie Saudi Foods Company Limited, Batterjee Ice Cream & Juice Factory, Dala Juice Factory, Inhle Beverages PTY LTD., Kingsley Beverages South Africa, The beverage company, Suntory Beverage & Food Nigeria Ltd., Egyptian International Beverages Company, AJE Group Egypt for Soft Drinks S.A.E, Al Ahram Beverages, Mutalo Group.

North America was the largest region in the electrolyte mixes market in 2023. Asia-Pacific is expected to be the fastest region in the forecast period. The regions covered in the electrolyte mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electrolyte mixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary product types in electrolyte mixes include RTD beverages (ready-to-drink), electrolyte powders, tablets, and others. RTD beverages are pre-packaged single-serve drinks available for immediate consumption after purchase. These beverages find applications in energy drinks, medical solutions, and other sectors, and are distributed through supermarkets, hypermarkets, convenience stores, pharmacies, online retail, and other channels.

The electrolyte mixes market research report is one of a series of new reports that provides electrolyte mixes market statistics, including electrolyte mixes industry global market size, regional shares, competitors with an electrolyte mixes market share, detailed electrolyte mixes market segments, market trends and opportunities, and any further data you may need to thrive in the electrolyte mixes industry. This electrolyte mixes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The electrolyte mixes market consists of sales of electrolyte mixes that are used for therapeutic treatments such as electrolyte powders, electrolyte shots, tablets, and others. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.