Natural Hair Care Products Market Report 2026

The natural hair care products market size has grown strongly in recent years. It will grow from $11.63 billion in 2025 to $12.44 billion in 2026 at a compound annual growth rate (CAGR) of 7%. The growth in the historic period can be attributed to growing consumer awareness of chemical side effects, increasing use of herbal and ayurvedic products, rise in personal grooming expenditure, expansion of organized retail channels, influence of traditional hair care practices.

The natural hair care products market size is expected to see strong growth in the next few years. It will grow to $16 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to growth in online beauty product sales, increasing demand for sustainable packaging, rising focus on preventive hair care solutions, expansion of premium natural hair care brands, growing influence of social media beauty trends. Major trends in the forecast period include rising demand for plant based hair care formulations, growing preference for chemical free and clean label products, increased use of herbal oils and natural serums, expansion of customized hair care solutions, higher focus on scalp health and hair nourishment.

Increasing beauty concerns among consumers are expected to drive demand in the natural hair care products market. Numerous advances in the cosmetics industry have improved the ability to enhance youth and beauty. Hair care products such as hair-coloring solutions, including wax or gels, are among these innovations. For instance, in February 2025, according to the Centre for the Promotion of Imports from Developing Countries, a Netherlands-based government organization, in 2023, Europe’s cosmetics manufacturing contributed €11 billion ($11.9 billion), while cosmetic product exports to the rest of the world reached €28.2 billion ($30.5 billion). Therefore, increasing beauty concerns among consumers will drive the natural hair care products market.

Major companies operating in the natural hair care market are focusing on developing innovative solutions, such as natural wholesomeness, to enhance hair health by using gentle, plant-based ingredients that nourish the scalp, strengthen hair strands, reduce chemical exposure, and meet the growing consumer preference for clean, sustainable, and toxin-free hair care products. Natural wholesomeness refers to the quality of being pure, unprocessed, and aligned with nature, often emphasizing health, safety, and ethical integrity. For instance, in August 2024, Mamaearth, an India-based personal care brand, introduced the Kerala Thaali Range, a premium hair care collection inspired by Kerala’s traditional hair care rituals. The range includes ingredients such as hibiscus, coconut oil, and herbal extracts known for strengthening hair, enhancing shine, and promoting scalp health. Its formulation combines modern cosmetic science with long-standing natural remedies, appealing to consumers seeking both authenticity and performance in hair care. The products include shampoos, conditioners, and hair oils designed to improve hair smoothness, reduce breakage, and prevent dryness.

In January 2023, Procter & Gamble (P&G), a US-based consumer goods company, acquired Mielle Organics for an undisclosed amount. With this acquisition, P&G aims to expand its premium haircare portfolio, strengthen its presence in the natural and organic haircare segment, utilize Mielle Organics’ strong brand loyalty to support revenue growth, and enhance its overall market offering in multicultural and specialty haircare products. Mielle Organics is a US-based haircare company recognized for its natural, organic, and nutrient-rich formulations catering to a wide range of hair types.

Major companies operating in the natural hair care products market are Natura Cosméticos S.A., L’Occitane International S.A., Davines, The Hain Celestial Group, Mamaearth, Kiehl’s, John Masters Organics, Himalaya Wellness Company, Herbal Essences, Marico, Biotique, Indulekha, UrbanBotanics, WOW Skin Care, Zeva Hair Spa, Kooswalla, Melao, Shiseido Group, Shanghai Jahwa United Co. Ltd., HSA Cosmetics, Louise Galvin Ltd., Laboratoire Cosmétique Dôm Labs, Arulabeauty Ltd., Watermans Corporate Enterprises Ltd., Linking Wellness, Phyto Botanical Power, Henkel AG & Co. KGaA, Unilever, Amway, Avalon Organics, Aveda Corporation, Biolusture, NG Beauty World, Millia Cosmetics Factory, Leaders Soap and Hair Care Products Industry, Aris Cosmetics, Avila Naturalle, Marini Naturals, African Pride.

Europe was the largest region in the natural hair care products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural hair care products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural hair care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The natural hair care product market consists of sales of hair protection spray and curl enhancing cream. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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