Sports Nutrition Market Report 2026

The sports nutrition market size has grown rapidly in recent years. It will grow from $47.7 billion in 2025 to $52.76 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to rising participation in fitness and sports activities, increasing awareness of performance-enhancing nutrition, expansion of gym and fitness center culture, growing influence of professional athletes, increased availability of specialized sports nutrition products.

The sports nutrition market size is expected to see rapid growth in the next few years. It will grow to $79.57 billion in 2030 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to rising demand for personalized and functional nutrition, expansion of e-commerce sports nutrition sales, increasing focus on holistic wellness, growing adoption among lifestyle users, continuous innovation in ingredient formulations. Major trends in the forecast period include increasing demand for personalized sports nutrition products, rising adoption of clean-label and natural ingredients, growing popularity of plant-based sports nutrition, expansion of ready-to-drink performance beverages, enhanced focus on recovery and endurance formulations.

The rising participation in sports is expected to drive the growth of the sports nutrition market. Sports nutrition aims to support athletes’ strength, power, endurance, speed, and overall performance through proper training and targeted dietary intake. Optimal nutrition, including the selection of appropriate foods, plays a critical role in enhancing training outcomes and athletic capabilities. For instance, in October 2024, according to the Sports and Fitness Industry Association (SFIA), a US-based professional organization, team sports participation grew by approximately 11% in 2023 compared to 2022, adding nearly 8 million new participants. Therefore, increasing engagement in sports is fueling demand for sports nutrition products.

Key companies in the sports nutrition market are focusing on formulation innovations and real food-based performance fuels to improve athletic performance, recovery, and endurance. High-performance sports nutrition products are specially designed dietary formulations that provide optimal carbohydrates, electrolytes, and nutrients to support sustained energy and enhanced physical output. For example, in February 2023, Chew, a US-based food innovation lab, launched Fastfood, a high-performance sports nutrition product line for both elite and amateur endurance athletes. The line includes gels, gummies, and hydration mixes made with real food ingredients and galactose-based carbohydrates, aimed at supporting energy, recovery, and hydration during intense performance.

In April 2024, Arla Foods Group, a Denmark-based food company, acquired Volac Whey Nutrition Ltd for an undisclosed amount. This acquisition allows Arla Foods Ingredients to enhance its product offerings in the sports nutrition market by expanding its whey protein production capacity and leveraging manufacturing excellence to better meet the rising demand for protein-based products. Volac Whey Nutrition Ltd is a US-based company that produces whey protein and derivatives for the food, beverage, and sports nutrition sectors.

Major companies operating in the sports nutrition market are Glanbia Plc, Abbott Laboratories, Nestlé SA, PepsiCo Inc., The Coca-Cola Company, Clif Bar & Company, MusclePharm Corporation, GNC Holdings Inc., Otsuka Pharmaceutical Co. Ltd, Hormel Foods Corporation, Nature’s Bounty Co., NOW Foods, Vitabiotics Ltd, Hammer Nutrition, Alpha Sports Nutrition, Raw Sport, Ultimate Sports Nutrition, HealthVit, Vital Health Foods, Fitness Authority, German Sports Nutrition, OTE Sports Ltd.

North America was the largest region in the sports nutrition market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sports nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The sports nutrition market consists of sales of sports supplements, protein powder, energy bars, RTD protein drinks, ISO drink powder, sports drinks, and other sports nutrition. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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