Veterinary Telehealth Global Market Report 2024

The veterinary telehealth market size has grown rapidly in recent years. It will grow from $3.74 billion in 2023 to $4.48 billion in 2024 at a compound annual growth rate (CAGR) of 19.8%. Historical growth can be attributed to robust expansion in emerging markets, elevated expenditure on pets, supportive government initiatives, and increased adoption of pet insurance.

The veterinary telehealth market size is expected to see rapid growth in the next few years. It will grow to $8.99 billion in 2028 at a compound annual growth rate (CAGR) of 19.0%. Forecasted growth is driven by increasing pet ownership, rising consumption of animal-derived products, and urbanization. Key trends include AI integration, facility expansions, partnerships, and new veterinary telehealth services to bolster financial strength and product portfolios.

The veterinary telehealth market is anticipated to witness growth, propelled by the increasing prevalence of zoonotic diseases in animals. Zoonotic diseases, caused by pathogenic germs such as viruses, bacteria, parasites, and fungi, pose a threat to both human and animal populations. Veterinary telemedicine services play a crucial role in mitigating zoonotic infections by facilitating disease detection and management. Virtual consultations between veterinarians and pet owners enable the early diagnosis of diseases, limiting the spread of zoonotic infections. A notable example is the World Health Organization's report in July 2022, indicating a 64% increase in zoonotic cases in Africa. The rise in zoonotic illnesses globally, including in India, emphasizes the need for preventive measures. Emerging infectious diseases in humans are significantly attributed to zoonotic pathogens, underscoring the importance of addressing animal health. Thus, the growing prevalence of zoonotic diseases in animals is expected to drive the veterinary telehealth market.

Government initiatives have played a positive role in shaping the veterinary telehealth market during the historic period. Increased government initiatives aimed at supporting animal health and welfare have stimulated the demand for veterinary telehealth services. In 2022, the UK government launched the Animal Health and Welfare Pathway, a new initiative providing funding for livestock farmers and veterinarians to collaboratively enhance the health of national flocks and herds. This Pathway represents a partnership involving the government, farmers, veterinarians, the wider industry, and the supply chain, working collaboratively to achieve gradual and continuous improvements in farm animal health and welfare. The government's commitment to supporting such initiatives has significantly contributed to the growth of the veterinary telehealth market.

Key players in the veterinary telehealth market are strategically leveraging advanced technologies, particularly artificial intelligence (AI), to enhance their market position. AI algorithms are employed to analyze various data sources, including a pet's medical history, genetic information, lifestyle factors, and environmental data, enabling the development of personalized treatment plans. An illustrative example is PetHub Inc., a US-based company connecting pet owners with resources and tools. In May 2023, PetHub launched a wellness tool powered by VetInsight. This tool offers unlimited 24/7 veterinary telehealth services, an AI-driven symptom checker, and a virtual food and treat finder that delivers customized recommendations for pets. The Symptom Checker feature, utilizing AI, serves as an on-demand virtual veterinarian, enabling pet owners to input symptoms and receive tailored recommendations.

Major market players are also concentrating on introducing new services to augment their offerings. Vetster, a Canada-based veterinary telehealth and pet care marketplace, exemplifies this strategy. In December 2022, Vetster announced the launch of the Vetster for Veterinarians mobile app for both Android and iOS platforms. This app complements Vetster's well-established web app, providing veterinary professionals with an additional tool to engage with pet owners in their virtual practice. The availability of the app on the App Store and Google Play Store enhances accessibility for veterinarians practicing on Vetster, contributing to an enriched virtual veterinary experience for both practitioners and pet owners.

In April 2023, PetMeds, a US-based online pet pharmacy, acquired PetCareRx for $36 million. This strategic acquisition aimed to broaden PetMeds' market scope beyond pet pharmaceuticals into a broader healthcare category. Additionally, it added around 10,000 additional food, dietary, and wellness products to PetMeds' existing offerings. PetCareRx, a US-based company, specializes in pet medications and foods, also venturing into veterinary telehealth services.

Major companies operating in the veterinary telehealth market report are FirstVet, Whiskers Worldwide, LLC, Airvet, BondVet, Fuzzy Pet Health,Petzam, PetDesk, WellHaven Pet Health, VetCT, TeleVet, Practo, VetFamily, Vettr, The Vet Connection, Homevet, China Animal Healthcare Ltd., Ceva Sant Animale, Merck/MSD Animal Health, Boehringer Ingelheim, VetPlanet, VetNOW, Vetster, Pawzy, PocketPills for Pets, VIC Animal Health, AVZ animal health, Provet Group, VitOMEK LCC, Micro-plus, Biowet, Bioveta, VELELEK, Delos Medica, Vetro Solutions, Belfarmacom, Pawp, GuardianVets, PetLove, Doctor Vet, Teleconsulta Veterinaria, Vetwork, Aster DM Healthcare, Sesneber International, GE Healthcare, Medtronic Saudi Arabia, Cisco Saudi Arabia Limited Company, Altibbi, Global Vet Ltd., Multivet Ghana Ltd


North America was the largest region in the veterinary telehealth market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the veterinary telehealth market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the veterinary telehealth market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary animal types in veterinary telehealth include canine, feline, equine, bovine, swine, among others. Canines are mammals characterized by snouts, nonretractable claws, and often elongated muzzles. This telehealth service is available in various forms such as telemedicine, teleconsulting, telemonitoring, and more.

The veterinary telehealth market research report is one of a series of new reports that provides veterinary telehealth market statistics, including veterinary telehealth industry global market size, regional shares, competitors with a veterinary telehealth market share, detailed veterinary telehealth market segments, market trends and opportunities, and any further data you may need to thrive in the veterinary telehealth industry. This veterinary telehealth market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The veterinary telehealth market consists of revenues earned by entities by providing veterinary healthcare services such as telemedicine, teleconsulting, telemonitoring, teleadvice, teletriage,e-prescribing, and mhealth. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.