Wellness Tourism Market Report 2026

The wellness tourism market size has grown strongly in recent years. It will grow from $974.57 billion in 2025 to $1.06 trillion in 2026 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to growth of spa and retreat tourism, rising health awareness, expansion of leisure travel, demand for stress management, wellness resort development.

The wellness tourism market size is expected to see strong growth in the next few years. It will grow to $1.54 trillion in 2030 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to post-pandemic wellness focus, digital booking and personalization, aging population demand, preventive healthcare trends, eco-conscious travel preferences. Major trends in the forecast period include rising demand for holistic wellness experiences, growth of personalized wellness programs, expansion of digital wellness platforms, integration of mental health tourism, focus on sustainable tourism.

The increase in tourist spending on cultural and sports tourism is expected to drive the growth of the wellness tourism market going forward. Sports tourism involves traveling to observe or participate in sporting events while staying away from the usual environment. Cultural and sports tourism form part of wellness tourism, which promotes health and well-being. For instance, in July 2024, according to the Office for National Statistics, a UK-based government department, overseas visitors made approximately 8.7 million trips to Great Britain in the first quarter of 2024 (January to March), contributing an estimated £5.5 billion to the economy. Meanwhile, residents of Great Britain took about 16.7 million trips abroad during the same period, spending an estimated £10.1 billion. Therefore, increasing tourist spending is driving the growth of the wellness tourism market.

Major companies in the wellness tourism market are concentrating on developing innovative solutions, such as personalized wellness experiences, to enhance customer satisfaction and engagement. Personalized wellness experiences involve tailored health and wellness programs designed to meet the specific needs and preferences of travelers. For example, in October 2023, Hyatt Hotels Corporation, a US-based hospitality company, launched its Wellbeing Collective, an initiative aimed at enhancing the wellness experience for guests across its properties. This program offers a variety of wellness options, including fitness classes, nutritious dining choices, and personalized wellness plans. Moreover, the Wellbeing Collective emphasizes collaborations with local wellness experts to provide unique experiences tailored to individual guest needs. This initiative underscores Hyatt's commitment to promoting health and wellness in the hospitality sector. Thus, the launch of the Wellbeing Collective highlights the growing significance of wellness in travel, addressing the increasing demand for holistic and health-focused experiences among travelers.

In April 2024, Mindbody, a US-based wellness technology platform, merged with ClassPass to form a more comprehensive wellness ecosystem. This strategic merger aims to improve access to a wide range of wellness services, including fitness classes and personalized wellness experiences. The combined entity will harness the strengths of both companies, significantly enhancing the customer experience in the wellness industry. ClassPass is well-known for its subscription-based model, providing users with access to various fitness and wellness options.

Major companies operating in the wellness tourism market report include Hilton Worldwide, Marriott International Inc, Four Seasons Hotels Ltd, Accor S.A, Hyatt Hotels Corporation, InterContinental Hotels Group, Radisson Hotel Group, Rosewood Hotels & Resorts, Omni Hotels & Resorts, Aman Resorts, Canyon Ranch, Miraval Group, Six Senses Zighy Bay, Clinique La Prairie, Cal-A-Vie Health Spa, Akasha Wellness Retreat, Sangha Retreat, Zulal Wellness Resort, Santé Wellness Retreat & Spa, Alma Health & Spa, Healing Holidays, The Healthy Holiday Company, Fit Reisen Group, Idoctours, Vacayou.

North America was the largest region in the wellness tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wellness tourism market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wellness tourism market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wellness tourism market consists of sales of wellness tourism services by entities (organizations, sole traders, and partnerships) that are used to promote health and well-being through psychological, physical, or spiritual activities. Wellness tourism is tourism that is associated with the pursuit of maintaining or enhancing one's personal wellbeing.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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