Green Coffee Global Market Report 2024

The green coffee market size has grown steadily in recent years. It will grow from $36.52 billion in 2023 to $38.23 billion in 2024 at a compound annual growth rate (CAGR) of 4.7%. The expansion observed in the historical period can be ascribed to the globalized nature of coffee trade, increased coffee consumption, the upward trajectory of the specialty coffee trend, the establishment of coffee culture, and the influence of climate and geographic factors.

The green coffee market size is expected to see steady growth in the next few years. It will grow to $45.3 billion in 2028 at a compound annual growth rate (CAGR) of 4.3%. The anticipated expansion in the forecast period can be linked to efforts in adapting to climate change, a rising desire for organic coffee, the popularity of cold brew coffee, a shift towards single-origin and micro-lot coffees, and a growing emphasis on health and wellness. Noteworthy trends expected in the forecast period encompass investments in technology for coffee farming, the digitalization of the coffee supply chain, technological advancements in coffee processing, innovations in coffee varieties, and the emergence of digital coffee trading platforms.

The anticipated growth of the green coffee market is strongly driven by the increasing consumption of coffee, owing to its various health benefits. Green coffee, rich in chlorogenic acid, has demonstrated positive effects on weight loss and blood sugar control. As reported by Green Prophet in November 2021, global sales reached around 166 million bags of green coffee, each weighing 60 kilograms, during that year. Additionally, data from Barchart.com Inc. in May 2023 revealed that global consumption of green coffee reached 163.14 million bags in 2020-21, showing a 0.5% year-over-year increase. Consequently, the growing popularity of coffee consumption is expected to fuel the expansion of the green coffee market.

The increasing demand for beverages is poised to be a significant factor propelling the growth of the green coffee market in the future. Beverages, designed for human consumption, incorporate green coffee for its distinctive flavor profile and potential health benefits. This inclusion makes green coffee an appealing and trendy choice for consumers seeking diversity in their beverage selections. According to a report by Common Thread Collective in April 2022, global sales of food and beverages rose from $435.3 billion in 2021 to $506 billion in 2022. Furthermore, the projected worldwide revenue for food and beverages is expected to reach $857 billion by 2025. Hence, the surging demand for beverages is a key driver behind the growth of the green coffee market.

Strategic partnerships are emerging as a prominent trend in the green coffee market, with major companies collaborating to create innovative products and services. These partnerships involve two or more organizations coming together to develop green coffee offerings. An example is the collaboration between Cafe Holdings Inc., a US-based specialty coffee company, and Iron Sight Industries Inc., a US-based farming and supply company, in May 2022. Their partnership focused on introducing blockchain technology specifically tailored for the green coffee industry. Similarly, Neumann Kaffee Gruppe, a Germany-based operator of green coffee services, joined forces with the Coffee Coalition for Racial Equity (CCRE), a US-based non-profit organization, in July 2021. This collaboration aimed to provide information to coffee farmers, roasters, and retailers on creating more equitable supply chains and fostering diversity within the coffee community.

Major companies in the green coffee market are prioritizing innovation in product development, exemplified by the creation of miniature coffee roasters that leverage new green technology to redefine the coffee consumption experience. An illustration of this is the launch of a fully autonomous mini-roaster by ansā, an Israel-based coffee technology company, in July 2023. This mini-roaster allows for on-demand roasting of raw green coffee beans and is designed to be fully autonomous, making it suitable for testing samples and on-the-spot roasting in various settings, such as offices or labs.

In January 2021, Sucafina SA., a Switzerland-based coffee trading company, acquired a majority stake in Complete Coffee Ltd., a UK-based manufacturer and distributor of green coffee and various coffee beans. The undisclosed investment aimed to broaden Sucafina SA's reach, access new expertise, and reinforce its position in the global coffee market.

Major companies operating in the green coffee market report are Nestle SA, Louis Dreyfus Company BV, The Coca-Cola Company, Starbucks Corporation, The Kraft Heinz Company, Keurig Green Mountain Inc., JDE Peet's N.V., The J.M. Smucker Company, Luigi Lavazza S.p.A., Mother Parkers Tea and Coffee Inc., Strauss Group Ltd., Tata Coffee, Coffee Holding Co. Inc., Neumann Kaffee Gruppe, Massimo Zanetti Industries S.A., Merchants of Green Coffee, Green Coffee Company, Cascade Coffee LLC, Sucafina, Klatch Coffee Inc., Volcafe Ltd., Nordic Approach AS, The Bean Coffee Company, Herbal Bioactives LLP, ECOM Agroindustrial Corp. Limited.

Europe was the largest region in the green coffee market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the green coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the green coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of green coffee include green unroasted coffee, lean green coffee, and others. Green unroasted coffee encompasses beans that have not undergone the roasting process, including variants such as coffee arabica, coffee robusta, and others. Distribution channels for green coffee include hypermarkets, supermarkets, department stores, specialty shops, online platforms, and more. The main end-users of green coffee are retail consumers, coffee cafes, and others.

The green coffee market research report is one of a series of new reports that provides green coffee market statistics, including green coffee industry global market size, regional shares, competitors with a green coffee market share, detailed green coffee market segments, market trends and opportunities, and any further data you may need to thrive in the green coffee industry. This green coffee market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The green coffee market consists of sales of green coffee beans, green coffee extract, green coffee powder, organic green coffee, fair trade green coffee, and specialty-grade green coffee. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.