Green Coffee Market - Forecasts from 2025 to 2030

The Green Coffee Market is expected to grow from USD 1.769 billion in 2025 to USD 2.325 billion in 2030, at a CAGR of 5.62%.

Green coffee, derived from unroasted coffee beans such as Arabica, Robusta, Canephora, and Excelsa, is gaining traction due to its high chlorogenic acid content, which is believed to offer health benefits compared to traditional roasted coffee. With a flavor profile resembling herbal tea, green coffee is consumed unprocessed, retaining its natural properties. The global green coffee market is poised for growth, driven by rising health consciousness, increasing prevalence of chronic diseases, and growing coffee consumption. However, challenges such as volatile coffee bean prices and a lack of robust scientific evidence supporting health claims may impede market expansion.

Market Trends

The green coffee market is propelled by growing awareness of its potential health benefits, including weight loss, blood glucose regulation, hypertension management, cancer prevention, mood enhancement, and detoxification. These attributes align with consumer demand for healthier food and beverage options, particularly as chronic diseases like diabetes, hypertension, and cancer become more prevalent. The market is further supported by the expansion of the retail coffee sector, the rising popularity of artisanal coffee flavors, and the proliferation of specialty coffee shops. Green coffee’s lower caffeine content compared to roasted coffee appeals to health-conscious consumers seeking natural alternatives. However, high and fluctuating coffee bean prices, driven by global supply-demand dynamics, extreme weather, and increased production costs, pose significant barriers. Additionally, the lack of definitive scientific evidence validating green coffee’s health benefits leads to consumer skepticism, limiting market growth.

Growth Drivers

Rising Health Consciousness and Chronic Disease Prevalence

Increasing consumer awareness of green coffee’s health benefits is a key driver of market growth. Unlike roasted coffee, green coffee retains high levels of chlorogenic acids, which are associated with benefits such as weight loss, blood sugar regulation, and hypertension control. The rising incidence of chronic diseases fuels demand, as consumers seek preventive and therapeutic food options. For instance, the International Diabetes Federation reports that approximately 537 million people globally had diabetes in 2021, with projections of 643 million by 2030 and 783 million by 2045, contributing to 6.7 million deaths in 2021. Similarly, a 2021 global analysis by Imperial College London and the World Health Organization estimated 1.28 billion adults with hypertension, nearly half unaware of their condition. The World Cancer Research Fund reported 18.1 million new cancer cases in 2020. These statistics underscore the growing need for health-focused products like green coffee, which is perceived to address these conditions, driving market demand.

Growing Coffee Consumption and Retail Expansion

The global rise in coffee consumption, particularly in specialty and artisanal segments, supports the green coffee market. The expansion of retail channels and the increasing presence of specialty coffee shops, especially in emerging markets, create opportunities for green coffee products. Consumers’ preference for unique coffee flavors and health-oriented beverages further boosts demand, positioning green coffee as a premium, functional product in the beverage industry.

Market Restraints

Price Volatility and Lack of Scientific Evidence

The green coffee market faces challenges due to volatile and high coffee bean prices, influenced by global supply-demand fluctuations, extreme weather, and rising production and shipping costs. These factors increase the cost of green coffee products, deterring price-sensitive consumers. Additionally, the absence of concrete scientific evidence supporting green coffee’s health claims, such as its efficacy in managing diabetes, hypertension, or obesity, fosters consumer reluctance. Many claims rely on anecdotal or narrative evidence, which undermines market confidence and hinders growth.

Geographical Outlook

Europe

Europe is anticipated to hold a significant share of the global green coffee market during the forecast period, driven by its position as the world’s largest coffee market and leading importer of green coffee. In 2021, Europe imported 3.6 million tonnes of green coffee, with 3.1 million tonnes from producing nations, accounting for 86% of total imports, according to CBI data. High coffee consumption in countries like Germany and Italy, coupled with the growing presence of specialty coffee shops in Eastern European nations such as Poland, Romania, and Bulgaria, fuels demand. Key markets in the region include Germany, the United Kingdom, Spain, and France, where consumer interest in health-oriented and artisanal coffee products drives market growth.

The green coffee market is set for growth, driven by rising health awareness, increasing chronic disease prevalence, and expanding coffee consumption. Europe remains a dominant market due to its significant import volumes and strong coffee culture. However, price volatility and the lack of scientific validation for health claims pose challenges. Industry stakeholders should focus on addressing consumer skepticism through transparent marketing and invest in research to substantiate health benefits, while leveraging the growing demand for specialty coffee to capitalize on market opportunities.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use these reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Green Coffee Market Segments:

By Type

• Arabica
• Robusta

By Product Type

• Roasted Coffee
• Instant/Soluble Coffee
• Coffee Bean Extract

By Distribution Channel

• Online
• Offline
• Supermarket/Hypermarket
• Convenience Stores

By Application

• Food & Beverage
• Cosmetics
• Pharmaceuticals
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others