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Spirits in Poland

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    Report

  • 33 Pages
  • July 2025
  • Region: Poland
  • Euromonitor International
  • ID: 594120
Sales of spirits continued to decline for the second year running in 2024 in total volume terms, driven by several factors. First, increasing numbers of consumers in Poland are paying attention to their health and are trying to reduce their alcohol consumption. This is particularly evident among consumers under 30 years of age many of whom are giving up or reducing their alcohol consumption.

The Spirits in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing demand for low-alcohol beverages hits demand for spirits
  • CEDC International increases its lead despite declining sales
  • Online sales see dynamic growth but convenience stores dominate distribution
PROSPECTS AND OPPORTUNITIES
  • An increasing focus on health and moderation likely to hurt vodka sales
  • Growing appreciation of whiskies in Poland
  • Innovation set to focus on lower alcohol and flavoured products
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 1 Benchmark Brands 2024
CATEGORY DATA
  • Table 1 Sales of Spirits by Category: Total Volume 2019-2024
  • Table 2 Sales of Spirits by Category: Total Value 2019-2024
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2019-2024
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2019-2024
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2019-2024
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2019-2024
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2019-2024
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2020-2024
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2021-2024
  • Table 18 Forecast Sales of Spirits by Category: Total Volume 2024-2029
  • Table 19 Forecast Sales of Spirits by Category: Total Value 2024-2029
  • Table 20 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
  • Table 21 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN POLAND
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
  • Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
  • Table 24 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
  • Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
  • Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
  • Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
  • Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
  • Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
  • Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
  • Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
  • Table 32 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
  • Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
  • Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
  • Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources