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Sweet Spreads in Denmark

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    Report

  • 19 Pages
  • November 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 594126
Value sales growth in 2025 is supported by cultural importance of sweet spreads as well as rising unit prices. Within this, while indulgence and taste remain the major factors when it comes to purchasing sweet spreads, rising health awareness is encouraging consumers to opt for options perceived as healthy, fuelling growth in nut and seed spreads.

This Sweet Spreads in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthier sweet spreads become more popular in Denmark
INDUSTRY PERFORMANCE
  • Sweet spreads remain central to Danish consumption traditions
  • Nut and seed based spreads rises fastest, thanks to nutritional profile
WHAT’S NEXT?
  • Demand set to remain stable over forecast period
  • Indulgence as key growth driver amid rising health awareness
  • Sustainability trends will support local produce and eco-friendly formats
COMPETITIVE LANDSCAPE
  • Ferrero Scandinavia leads with iconic Nutella brand
  • Rigoni di Asiago races ahead with organic offer
CHANNELS
  • Discounters leads distribution for sweet spreads in 2025
  • E-commerce enjoys fastest growth among channels
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN DENMARK
EXECUTIVE SUMMARY
  • Home cooking trend and sales of essential cooking items boost sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness trends remain in force but fail to fuel innovation
  • Sustainability concerns centre on packaging formats
  • Convenience demand drives development
WHAT’S NEXT?
  • Home cooking trend to ensure sustained demand with future growth driven by innovation
  • Private label will benefit from increased investment
  • Discounters as persistently favoured channel
COMPETITIVE LANDSCAPE
  • Coop continues to lead thanks to strong private label portfolio
  • HelloFresh sees fastest growth fuelled by meal-kit delivery offer
CHANNELS
  • Discounters remains leading distribution channel
  • Retail e-commerce and convenience store enjoy rapid rises
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources