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Sweet Spreads in Vietnam

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    Report

  • 23 Pages
  • November 2025
  • Region: Vietnam
  • Euromonitor International
  • ID: 594134
In 2025, sweet spreads in Vietnam saw strong growth, led by dynamic growth for honey, driven by health perceptions and local supply. Golden Farm led the competitive landscape through strong distribution, competitive pricing, and consumer engagement. Small grocers led distribution but faced new tax policies, while retail e-commerce, although small, was the most dynamic channel, attracting investment despite regulatory scrutiny.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dynamism in sweet spreads, impacted by health, local brands, and digital shifts
INDUSTRY PERFORMANCE
  • Sweet spreads sees strong growth, driven by expanding distribution
  • Honey leads growth in sweet spreads, driven by health perceptions and local supply
WHAT’S NEXT?
  • Sweet spreads poised for strong growth, driven by accessibility and convenience
  • Sweet spreads to increasingly embrace health, with reduced sugar and natural ingredients
  • Abundant fruit supply to fuel growth of local jams and preserves brands
COMPETITIVE LANDSCAPE
  • Golden Farm leads sweet spreads through extensive reach and competitive pricing
  • Honey's surge in sales and Golden Farm's strength shape sweet spreads in Vietnam
CHANNELS
  • Small local grocers is dominant yet vulnerable in sweet spreads
  • Retail e-commerce leads growth in sweet spreads amidst regulatory scrutiny
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN VIETNAM
EXECUTIVE SUMMARY
  • Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Sustained growth driven by tradition
  • Health innovations and VAT reduction drive sales
  • Food safety and informed choices drive consumer behaviour
WHAT’S NEXT?
  • Dynamic growth to be driven by convenience, health, and local specialities
  • Stricter regulations and industry compliance to drive consumer confidence
  • Healthy living will be a catalyst for innovation in cooking ingredients and meals
COMPETITIVE LANDSCAPE
  • Strategic expansion and robust distribution extend Calofic’s leading position
  • Tho Phat leverages Kido's network for enhanced reach
  • Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
  • Regional specialities and local brands gain traction
CHANNELS
  • Small local grocers remains key to distribution despite pressures
  • Dynamic growth for retail e-commerce, but increased regulatory scrutiny
  • Strategic distribution can fuel expansion through proximity and penetration
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources