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All categories within tobacco with the exception of vapour products declined in 2016. The general decline in tobacco volume sales was mainly driven by a decline in smoking prevalence combined with changes in legislation and migration to vapour products. Apart from migration from cigarettes, vapour products also benefited from increased distribution and new legislation, which legalised the sale of registered vapour products containing nicotine.
The Tobacco in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Tobacco in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco and Vapour Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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TOBACCO IN DENMARK
List of Contents and Tables
Executive Summary
2016 Experiences Declining Volume Sales With Exception of Vapour Products
Vapour Products Continues Sturdy Growth Following Change in Legislation
Tobacco in Denmark Remains Highly Consolidated in 2016
Modern Grocery Retailers Remains As Leading Distribution Channel
Vapour Products Is the Only Positive News in Declining Tobacco
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
EU Directive
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Flavoured Tobacco Product Ban
'reduced Harm'
Electronic Cigarettes
Litigation
Production/imports/exports
Legislation Appendix
Legislation
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Market Indicators
Table 1 Smoking Prevalence in Adult Population 2011-2016
Table 2 Number of Adult Smokers by Gender 2011-2016
Market Data
Table 3 Sales of Tobacco by Category: Volume 2011-2016
Table 4 Sales of Tobacco by Category: Value 2011-2016
Table 5 Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 6 Sales of Tobacco by Category: % Value Growth 2011-2016
Table 7 Forecast Sales of Tobacco by Category: Volume 2016-2021
Table 8 Forecast Sales of Tobacco by Category: Value 2016-2021
Table 9 Forecast Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 10 Forecast Sales of Tobacco by Category: % Value Growth 2016-2021
Sources
Summary 2 Research Sources
British American Tobacco Denmark A/S in Tobacco (denmark)
Strategic Direction
Key Facts
Summary 3 British American Tobacco A/S: Key Facts
Summary 4 British American Tobacco A/S: Operational Indicators
Production
Competitive Positioning
Summary 5 British American Tobacco A/S: Competitive Position 2016
Mac Baren Tobacco Co A/S in Tobacco (denmark)
Strategic Direction
Key Facts
Summary 6 Mac Baren Tobacco Co A/S: Key Facts
Summary 7 Mac Baren Tobacco Co A/S: Operational Indicators
Production
Competitive Positioning
Summary 8 Mac Baren Tobacco Co A/S: Competitive Position 2016
Scandinavian Tobacco Group A/S in Tobacco (denmark)
Strategic Direction
Key Facts
Summary 9 Scandinavian Tobacco Group A/S: Key Facts
Summary 10 Scandinavian Tobacco Group A/S: Operational Indicators
Production
Competitive Positioning
Summary 11 Scandinavian Tobacco Group A/S: Competitive Position 2016
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 11 Taxation and Duty Levies 2011-2016
Cigarettes: Price Bands
Summary 12 Cigarette Price Band Definitions
Average Cigarette Pack Price Breakdown
Summary 13 Average Cigarette Pack Price Breakdown: Brand Examples
Competitive Landscape
Illicit Trade
New Product Developments
Summary 14 Cigarettes: New Product Launches
Distribution
Category Data
Table 12 Sales of Cigarettes: Volume 2011-2016
Table 13 Sales of Cigarettes by Category: Value 2011-2016
Table 14 Sales of Cigarettes: % Volume Growth 2011-2016
Table 15 Sales of Cigarettes by Category: % Value Growth 2011-2016
Table 16 Sales of Cigarettes by Tar Level: % Volume Breakdown 2011-2016
Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 18 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2011-2016
Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 20 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2011-2016
Table 21 Sales of Cigarettes by Length: % Volume 2011-2016
Table 22 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2011-2016
Table 23 Sales of Cigarettes by Pack Size: % Volume 2011-2016
Table 24 NBO Company Shares of Cigarettes: % Volume 2012-2016
Table 25 LBN Brand Shares of Cigarettes: % Volume 2013-2016
Table 26 Sales of Cigarettes by Distribution Format: % Volume 2011-2016
Table 27 Production, Imports and Exports of Cigarettes: Total Volume 2011-2016
Table 28 Illicit Trade Estimate of Cigarettes: Volume 2011-2016
Table 29 Forecast Sales of Cigarettes: Volume 2016-2021
Table 30 Forecast Sales of Cigarettes by Category: Value 2016-2021
Table 31 Forecast Sales of Cigarettes: % Volume Growth 2016-2021
Table 32 Forecast Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume 2016-2021
Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2016-2021
Table 35 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2016-2021
Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2016-2021
Table 37 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2016-2021
Table 38 Forecast Sales of Cigarettes by Length: % Volume 2016-2021
Table 39 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 40 Forecast Sales of Cigarettes by Pack Size: % Volume 2016-2021
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Summary 15 Taxation and Duty Levies 2011-2016
Competitive Landscape
New Product Developments
Summary 16 Cigars, Cigarillos and Smoking Tobacco: New Product Launches
Distribution
the Role and Effect of Cannabis/marijuana
Category Data
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2011-2016
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2011-2016
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 44 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2011-2016
Table 45 Sales of Cigars by Size: % Volume 2011-2016
Table 46 NBO Company Shares of Cigars and Cigarillos: % Volume 2012-2016
Table 47 LBN Brand Shares of Cigars and Cigarillos: % Volume 2013-2016
Table 48 LBN Brand Shares of Cigars and Cigarillos: % Volume 2013-2016
Table 49 NBO Company Shares of Cigars: % Volume 2012-2016
Table 50 LBN Brand Shares of Cigars: % Volume 2013-2016
Table 51 NBO Company Shares of Cigarillos: % Volume 2012-2016
Table 52 LBN Brand Shares of Cigarillos: % Volume 2013-2016
Table 53 NBO Company Shares of Smoking Tobacco: % Volume 2012-2016
Table 54 LBN Brand Shares of Smoking Tobacco: % Volume 2013-2016
Table 55 NBO Company Shares of Pipe Tobacco: % Volume 2012-2016
Table 56 LBN Brand Shares of Pipe Tobacco: % Volume 2013-2016
Table 57 NBO Company Shares of Fine Cut Tobacco: % Volume 2012-2016
Table 58 LBN Brand Shares of Fine Cut Tobacco: % Volume 2013-2016
Table 59 Distribution of Cigars and Cigarillos by Format: % Volume 2011-2016
Table 60 Distribution of Smoking Tobacco by Format: % Volume 2011-2016
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 63 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 64 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Headlines
Trends
Vapour Products Legislation
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 65 Taxation and Duty Levies 2011-2016 (Smokeless tobacco)
Competitive Landscape
New Product Developments
Summary 17 Smokeless Tobacco and Vapour Products: New Product Launches
Distribution
Category Indicators
Table 66 Vaping Prevalence in Adult Population 2011-2016
Table 67 Number of Adult Vapers 2011-2016
Category Data
Table 68 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2011-2016
Table 69 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2011-2016
Table 70 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2011-2016
Table 71 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2012-2016
Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2013-2016
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2011-2016
Table 75 Distribution of Vapour Products by Format: % Volume 2011-2016
Table 76 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2016-2021
Table 77 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2016-2021
Table 78 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2016-2021
Table 79 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2016-2021
List of Contents and Tables
Executive Summary
2016 Experiences Declining Volume Sales With Exception of Vapour Products
Vapour Products Continues Sturdy Growth Following Change in Legislation
Tobacco in Denmark Remains Highly Consolidated in 2016
Modern Grocery Retailers Remains As Leading Distribution Channel
Vapour Products Is the Only Positive News in Declining Tobacco
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
EU Directive
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Flavoured Tobacco Product Ban
'reduced Harm'
Electronic Cigarettes
Litigation
Production/imports/exports
Legislation Appendix
Legislation
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Market Indicators
Table 1 Smoking Prevalence in Adult Population 2011-2016
Table 2 Number of Adult Smokers by Gender 2011-2016
Market Data
Table 3 Sales of Tobacco by Category: Volume 2011-2016
Table 4 Sales of Tobacco by Category: Value 2011-2016
Table 5 Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 6 Sales of Tobacco by Category: % Value Growth 2011-2016
Table 7 Forecast Sales of Tobacco by Category: Volume 2016-2021
Table 8 Forecast Sales of Tobacco by Category: Value 2016-2021
Table 9 Forecast Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 10 Forecast Sales of Tobacco by Category: % Value Growth 2016-2021
Sources
Summary 2 Research Sources
British American Tobacco Denmark A/S in Tobacco (denmark)
Strategic Direction
Key Facts
Summary 3 British American Tobacco A/S: Key Facts
Summary 4 British American Tobacco A/S: Operational Indicators
Production
Competitive Positioning
Summary 5 British American Tobacco A/S: Competitive Position 2016
Mac Baren Tobacco Co A/S in Tobacco (denmark)
Strategic Direction
Key Facts
Summary 6 Mac Baren Tobacco Co A/S: Key Facts
Summary 7 Mac Baren Tobacco Co A/S: Operational Indicators
Production
Competitive Positioning
Summary 8 Mac Baren Tobacco Co A/S: Competitive Position 2016
Scandinavian Tobacco Group A/S in Tobacco (denmark)
Strategic Direction
Key Facts
Summary 9 Scandinavian Tobacco Group A/S: Key Facts
Summary 10 Scandinavian Tobacco Group A/S: Operational Indicators
Production
Competitive Positioning
Summary 11 Scandinavian Tobacco Group A/S: Competitive Position 2016
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 11 Taxation and Duty Levies 2011-2016
Cigarettes: Price Bands
Summary 12 Cigarette Price Band Definitions
Average Cigarette Pack Price Breakdown
Summary 13 Average Cigarette Pack Price Breakdown: Brand Examples
Competitive Landscape
Illicit Trade
New Product Developments
Summary 14 Cigarettes: New Product Launches
Distribution
Category Data
Table 12 Sales of Cigarettes: Volume 2011-2016
Table 13 Sales of Cigarettes by Category: Value 2011-2016
Table 14 Sales of Cigarettes: % Volume Growth 2011-2016
Table 15 Sales of Cigarettes by Category: % Value Growth 2011-2016
Table 16 Sales of Cigarettes by Tar Level: % Volume Breakdown 2011-2016
Table 17 Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 18 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2011-2016
Table 19 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 20 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2011-2016
Table 21 Sales of Cigarettes by Length: % Volume 2011-2016
Table 22 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2011-2016
Table 23 Sales of Cigarettes by Pack Size: % Volume 2011-2016
Table 24 NBO Company Shares of Cigarettes: % Volume 2012-2016
Table 25 LBN Brand Shares of Cigarettes: % Volume 2013-2016
Table 26 Sales of Cigarettes by Distribution Format: % Volume 2011-2016
Table 27 Production, Imports and Exports of Cigarettes: Total Volume 2011-2016
Table 28 Illicit Trade Estimate of Cigarettes: Volume 2011-2016
Table 29 Forecast Sales of Cigarettes: Volume 2016-2021
Table 30 Forecast Sales of Cigarettes by Category: Value 2016-2021
Table 31 Forecast Sales of Cigarettes: % Volume Growth 2016-2021
Table 32 Forecast Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 33 Forecast Sales of Cigarettes by Tar Level: % Volume 2016-2021
Table 34 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2016-2021
Table 35 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2016-2021
Table 36 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2016-2021
Table 37 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2016-2021
Table 38 Forecast Sales of Cigarettes by Length: % Volume 2016-2021
Table 39 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 40 Forecast Sales of Cigarettes by Pack Size: % Volume 2016-2021
Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Summary 15 Taxation and Duty Levies 2011-2016
Competitive Landscape
New Product Developments
Summary 16 Cigars, Cigarillos and Smoking Tobacco: New Product Launches
Distribution
the Role and Effect of Cannabis/marijuana
Category Data
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2011-2016
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2011-2016
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 44 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2011-2016
Table 45 Sales of Cigars by Size: % Volume 2011-2016
Table 46 NBO Company Shares of Cigars and Cigarillos: % Volume 2012-2016
Table 47 LBN Brand Shares of Cigars and Cigarillos: % Volume 2013-2016
Table 48 LBN Brand Shares of Cigars and Cigarillos: % Volume 2013-2016
Table 49 NBO Company Shares of Cigars: % Volume 2012-2016
Table 50 LBN Brand Shares of Cigars: % Volume 2013-2016
Table 51 NBO Company Shares of Cigarillos: % Volume 2012-2016
Table 52 LBN Brand Shares of Cigarillos: % Volume 2013-2016
Table 53 NBO Company Shares of Smoking Tobacco: % Volume 2012-2016
Table 54 LBN Brand Shares of Smoking Tobacco: % Volume 2013-2016
Table 55 NBO Company Shares of Pipe Tobacco: % Volume 2012-2016
Table 56 LBN Brand Shares of Pipe Tobacco: % Volume 2013-2016
Table 57 NBO Company Shares of Fine Cut Tobacco: % Volume 2012-2016
Table 58 LBN Brand Shares of Fine Cut Tobacco: % Volume 2013-2016
Table 59 Distribution of Cigars and Cigarillos by Format: % Volume 2011-2016
Table 60 Distribution of Smoking Tobacco by Format: % Volume 2011-2016
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 63 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 64 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Headlines
Trends
Vapour Products Legislation
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 65 Taxation and Duty Levies 2011-2016 (Smokeless tobacco)
Competitive Landscape
New Product Developments
Summary 17 Smokeless Tobacco and Vapour Products: New Product Launches
Distribution
Category Indicators
Table 66 Vaping Prevalence in Adult Population 2011-2016
Table 67 Number of Adult Vapers 2011-2016
Category Data
Table 68 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2011-2016
Table 69 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2011-2016
Table 70 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2011-2016
Table 71 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2011-2016
Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2012-2016
Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2013-2016
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2011-2016
Table 75 Distribution of Vapour Products by Format: % Volume 2011-2016
Table 76 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2016-2021
Table 77 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2016-2021
Table 78 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2016-2021
Table 79 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2016-2021
Note: Product cover images may vary from those shown
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