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Tobacco in Denmark

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    Report

  • 53 Pages
  • June 2023
  • Region: Denmark
  • Euromonitor International
  • ID: 594151
Although overall cigarette sales experienced a decline in 2022, the rate of decline slowed compared to the peak rate observed in 2020. This decline can be attributed to smokers reducing their cigarette consumption rather than a significant change in smoking prevalence. Additionally, there is a growing number of Danes who are using multiple nicotine products, including cigarettes, e-cigarettes, heated tobacco, and nicotine pouches.

The analyst's Tobacco in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOBACCO IN DENMARK
EXECUTIVE SUMMARY
  • Tobacco in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
  • Table 2 Sales of Tobacco by Category: Volume 2017-2022
  • Table 3 Sales of Tobacco by Category: Value 2017-2022
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
  • Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
  • Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources
CIGARETTES IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Diversification of nicotine consumption in Denmark
  • Limited impact of cigarette taxation on consumption
  • Menthol ban spurs cooling and refreshing alternatives
  • PROSPECTS AND OPPORTUNITIES
  • Evolving consumer preferences drive decline in cigarette sales
  • Increased competition from alternative nicotine products
  • Moderate impact of taxation on cigarette consumption
TAXATION AND PRICING
  • Taxation rates
  • Table 10 Taxation and Duty Levies 2017-2022
  • Average cigarette pack price breakdown
  • Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
  • Table 11 Sales of Cigarettes: Volume 2017-2022
  • Table 12 Sales of Cigarettes by Category: Value 2017-2022
  • Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
  • Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
  • Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
  • Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
  • Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
  • Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
  • Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
  • Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
  • Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
  • Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
  • Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
  • Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
  • Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
  • Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
  • Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
  • Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
  • Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
  • Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
  • Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Declining sales of cigars and cigarillos
  • Decline in smoking tobacco consumption
  • Resilient cigar sales
  • PROSPECTS AND OPPORTUNITIES
  • Smoking tobacco faces rapid decline
  • Resilient cigar sales with a shift in demand
  • Cigarillo sales decline due to competition from heated tobacco products
CATEGORY DATA
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
  • Table 37 Sales of Cigars by Size: % Volume 2017-2022
  • Table 38 Sales of Cigarillos by Price Platform 2017-2022
  • Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
  • Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
  • Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
  • Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
  • Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
  • Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
  • Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
  • Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
  • Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
  • Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
  • Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
  • Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
  • Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN DENMARKKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Surging popularity of nicotine pouches among young consumers
  • E-cigarettes face challenges due to flavour ban
  • Competitive landscape shift in heated tobacco
  • PROSPECTS AND OPPORTUNITIES
  • Dynamic growth of nicotine pouches with potential limitations ahead
  • Promising growth of heated tobacco
  • Moderate growth of e-vapour products amidst intense competition
CATEGORY INDICATORS
  • Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
  • Table 58 Sales of Smokeless Tobacco by Category: Volume 2017-2022
  • Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
  • Table 60 Sales of Tobacco Heating Devices: Volume 2017-2022
  • Table 61 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
  • Table 62 Sales of Heated Tobacco: Volume 2017-2022
  • Table 63 Sales of Heated Tobacco: % Volume Growth 2017-2022
  • Table 64 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
  • Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
  • Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
  • Table 67 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
  • Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
  • Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
  • Table 70 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
  • Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
  • Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
  • Table 73 NBO Company Shares of E-Vapour Products: % Value 2018-2022
  • Table 74 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
  • Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
  • Table 77 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
  • Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
  • Table 79 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
  • Table 81 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
  • Table 82 Distribution of E-Vapour Products by Format: % Value 2017-2022
  • Table 83 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
  • Table 84 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
  • Table 85 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
  • Table 86 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Heated Tobacco: Volume 2022-2027
  • Table 88 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
  • Table 89 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
  • Table 90 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
  • Table 91 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
  • Table 92 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
  • Table 93 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
  • Table 94 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027