+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Coupang's Cross-border Pivot: Navigating Strategies in Taiwan Following Its Exit from Japan

  • Report

  • 6 Pages
  • January 2024
  • Region: Japan, Taiwan
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 5941511
After withdrawing from the Japanese market, Coupang has actively expanded its presence in warehousing and logistics in Taiwan. The company also plans to replicate the membership experience from Korea to Taiwan, indicating clear and strong intentions for the Taiwanese market. This report aims to explore Coupang's considerations in adjusting its cross-border e-commerce layout, the strategic significance for the Korean e-commerce industry, and examines the potential strategies that can be adopted by Coupang in Taiwan.

Table of Contents

1. Coupang Seeking a Cross-border Breakthrough
1.1 Coupang Gains Favor in Taiwan's E-commerce Market Over Japan
1.2 Despite Smaller Than Japan, Coupang Makes Significant Sales in Taiwan's e-Commerce Market
1.3 Japan's Cross-Border E-Commerce Focuses on Exports, While Taiwan Leans Towards Trade Surplus with South Korea

2. Coupang Aims to Create Synergistic Effect
2.1 Analysis of Coupang's Recent Operations and Its Significance in Entering Taiwan
2.2 Coupang Pouring Massive Investment to Secure Its Leading Position in South Korea

3. Coupang Counts on the Third-route Strategy
3.1 Strategy 1: Strengthening Efficiency in Bilateral Cross-Border Sales
3.2 Strategy 2: Replicating Korean Additional Services Gradually
3.3 Strategy 3: Accumulating Taiwanese Suppliers and Potentially Co-Creating Private Labels (PB)

4. Conclusion

Appendix

List of Companies

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Coupang
  • momo
  • Rakuten
  • LY Corp.
  • Amazon Japan
  • PChome
  • Eastern Home Shopping & Leisure
  • Pazzo
  • Kuobrothers
  • Naver
  • Emart

Methodology

Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:

Method

  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases

Methodology

  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis

Loading
LOADING...