Wine in Poland

The average Pole drinks about six litres of wine annually, five times less than the EU average. With lower purchasing power than in some European countries, wine in Poland is stagnating, with mid-range wine dominating sales. The uncertain economic climate and weak consumer sentiment are also impacting wine sales. Inflation is driving up the cost of living, forcing consumers to prioritise essential goods over discretionary purchases such as wine.

The Wine in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.