Plant-based Protein Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region

The global market for plant-based protein supplements is set for a robust expansion over the next decade, driven by evolving consumer preferences towards healthier dietary alternatives. According to the latest projections spanning from 2024 to 2031, the market is expected to exhibit a value-based Compound Annual Growth Rate (CAGR) of 7.0%, with revenue projected to surge from US$ 1.09 billion to approximately US$ 1.7 billion by 2033.

Key Trends Driving Market Growth

Consumer's Shift Towards Healthier Alternatives:

The burgeoning demand for plant-based protein supplements is fueled by consumers' increasing desire for healthier dietary alternatives to meat and dairy products. As perceptions of healthy eating evolve, consumers are actively seeking ways to meet their protein dietary requirements, with plant-based options emerging as preferred choices due to their allergen-free nature and nutritional benefits.

Growing Focus on Weight Management:

With a rising emphasis on weight loss and obesity prevention, consumers are turning to nutritious foods, including plant-based protein supplements, to support their health and fitness goals. These supplements offer a complete profile of essential amino acids, aiding in muscle development, bone preservation, and metabolism acceleration, thus driving their adoption among weight-conscious individuals.

Rising Awareness of Food Sensitivities:

Increasing prevalence of food sensitivities, such as lactose intolerance, is influencing consumer preferences towards plant-based diets. Plant-based protein supplements, being allergen-free and nutritionally rich, are gaining traction as substitutes for dairy proteins, catering to the needs of lactose-intolerant consumers and fueling market growth.

Adoption of Vegan Lifestyles:

The growing popularity of veganism, particularly in developed countries, is contributing to increased sales of plant-based protein supplements. As more individuals opt for vegan diets for ethical, environmental, and health reasons, the demand for plant-derived protein sources is on the rise, propelling market expansion.

Rising Popularity of Organic and Blended Proteins:

The rising preference for organic foods and blended plant protein products presents lucrative opportunities for market players. With consumers gravitating towards natural, organic, and sustainable options, manufacturers are innovating their product offerings to cater to this demand, further driving market growth.

Challenges Hindering Market Expansion

Lack of Awareness and Taste Preferences:

Despite the growing demand for protein supplements, challenges persist, including limited consumer awareness of plant-based options and concerns regarding taste and texture. Addressing these barriers will be crucial for unlocking the full potential of the market.

Price Sensitivity:

The premium pricing of plant-based protein supplements may deter price-sensitive consumers, particularly in developing countries, limiting market accessibility and growth potential. Strategies to enhance affordability and value proposition will be essential for broader market penetration.

Country-wise Insights

Latin America's Growth Leader: Chile: In Latin America, Chile is experiencing the highest growth rate for plant-based protein supplements. This growth is significant, driven by the region's focus on obesity prevention over addressing malnutrition. Consequently, the market for plant-based protein supplements in Latin America is anticipated to grow substantially by 2031.

Propelling Growth in South Asia and Pacific: India:

In the South Asian & Pacific market, India is the main driver of growth for plant-based protein supplements. With a significant market share, India's growth is fueled by its large vegetarian population, making it one of the leading markets globally for plant-based healthcare products.

Competitive Analysis

Leading manufacturers such as Glanbia and MusclePharm are at the forefront of innovation, investing in research and development to create novel supplement formulations that meet evolving consumer needs. With a focus on customer-centricity and product diversification, these companies are driving industry growth and catering to the burgeoning demand for plant-based protein supplements worldwide.

Key companies profiled:

• Axiom foods
• Glanbia plc
• NOW Health Group Inc.
• MusclePharm Corporation
• Ingredion Inc.
• Roquette Frères
• DuPont
• Archer-Daniels-Midland Co.
• Batory Foods
• The Scoular Company

Plant-based Protein Supplements Industry Research by Category

Plant-based Protein Supplements Market by Product Type:

• Soy Protein
• Wheat Protein
• Pea Protein
• Others

Plant-based Protein Supplements Market by Application:

• Hypermarkets/Supermarkets
• Specialty Stores
• Pharmacy & Drug Stores
• Online Retail

Plant-based Protein Supplements Market by Region

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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