Asia-Pacific Stevia Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Asia-Pacific stevia market attained a value of USD 253.44 Million as of 2024 and is anticipated to grow at a CAGR of 11.20% during the forecast period of 2025 to 2034. Rising health consciousness and government sugar reduction policies in Asia-Pacific are driving demand for natural, zero-calorie sweeteners like stevia, expanding its use in food and beverages. The market is thus expected to reach a value of nearly USD 732.69 Million by 2034.

Asia-Pacific Stevia Market Growth

The Asia-Pacific stevia market is witnessing tremendous growth as consumers become more demanding for natural, low-calorie sweeteners. Heightened health awareness, government actions to reduce sugar intake, and technological advancements in stevia extraction are fueling market growth. China, Japan, India, and Australia are witnessing high demand for stevia in food and beverage applications in dairy, bakery, confectionery, and soft drinks, thereby fuelling the Asia-Pacific stevia demand growth.

One significant technology driving this expansion is Ingredion's bioconversion platform, which improves steviol glycoside production such as Reb M, providing a more sugar-like taste that is not bitter. Ingredion's PureCircle has also been granted plant breeders' rights in China for its own stevia varietal, providing sustainable and high-quality stevia supply. Tate & Lyle's collaboration with Chinese farmers has also resulted in a reduction of 56% in greenhouse gas emissions while enhancing yields, thus bolstering the growth of Asia-Pacific stevia market.

Stevia's applications are broadening beyond the beverage sector, as companies introduce it in sports nutrition, snacks, and even pharmaceutical usage. Increased application of AI in formulation, such as is observed in Singapore's food tech industry, is also further refining taste and texture. With ongoing product development and rising regulatory backing, the Asia-Pacific stevia market is poised for strong growth, meeting both consumer health and industry demands.

Key Trends and Recent Developments

Stevia is expanding into sports nutrition, hybrid blends, fast-food menus, and AI-driven formulation improvements, driving innovation across Asia-Pacific markets and thus shaping the Asia-Pacific stevia market dynamics and trends.

November 2024

Stevia Distribution has partnered with Leone, Italy’s historic confectionery brand, to distribute its premium candies, pralines, and chocolates across Asia-Pacific travel retail markets. This agreement supports Leone’s global expansion, blending tradition and innovation while enhancing the region’s access to high-quality, stevia-based confectionery.

September 2024

Tate & Lyle’s sustainable stevia program in China, in partnership with Earthwatch and NJAU, has reduced greenhouse gas emissions by 56% while improving farmer productivity and livelihoods, benefiting local communities and strengthening Asia-Pacific’s stevia industry.

April 2024

Ingredion’s PureCircle has received plant breeders’ rights in China for its proprietary stevia varietal, strengthening its market position. This innovation supports sustainable, ethically sourced stevia and protects intellectual property, aligning with Asia-Pacific’s growing demand for low-sugar food and beverages.

April 2023

Ingredion has launched an educational video series to help manufacturers optimize stevia sweeteners and functional build-back ingredients for sugar reduction. The series explores stevia’s sustainability, new glycosides like Reb M, and its role in meeting consumer demand for healthier, plant-based, and sugar-free products in the Asia-Pacific market.

Stevia in Sports Nutrition

Natural sweeteners are gaining traction in sports and functional drinks. Stevia is being added by companies to protein shakes, electrolyte beverages, and meal substitutes to provide clean-label, sugar-free products that appeal to sporty consumers in countries such as Japan, South Korea, and Australia, thus pushing the growth of the Asia-Pacific stevia market.

Hybrid Sweetener Blends

Stevia blends with monk fruit, erythritol, and allulose are being created by manufacturers to enhance taste and texture. The trend is developing in China and India with companies such as PureCircle developing customized solutions for sugar reduction in packaged foods with a natural taste profile.

Expansion in Quick-Service Restaurants

Fast-food chains in Asia-Pacific are embracing stevia-based sweeteners in drinks and sweets to keep in line with health-focused trends. Big chains in Thailand and Indonesia have released sugar-free offerings based on stevia, reacting to the demand for fewer-calorie foods without losing flavor, thereby helping to create new trends in the Asia-Pacific Stevia market.

AI-Driven Formulation Improvements

Food technology companies are leveraging artificial intelligence to boost the sweetness profile of stevia. AI is assisting brands to evaluate sensory data and fine-tune formulations to deliver improved mouthfeel and lowered bitterness, fueling product development in markets such as Singapore, a food technology hub.

Asia-Pacific Stevia Market Trends

The Asia-Pacific stevia market is growing robustly with increasing health awareness and demand for natural sweeteners. Consumers are turning to low-calorie, plant-derived sweeteners as they are concerned about obesity, diabetes, and artificial sweeteners. Asia-Pacific countries such as China, Japan, and India are at the forefront of stevia adoption with applications growing in beverages, dairy, bakery, and confectionery, thereby shaping trends in the Asia-Pacific stevia market.

Technological developments, including Ingredion's bioconversion technology for high-taste stevia extracts, are driving product attractiveness. Clean-label and organic food trends are also driving market growth. Moreover, approvals for new stevia sweeteners in markets such as Australia and Southeast Asia are creating fresh growth opportunities. Players such as Tate & Lyle and PureCircle are emphasizing sustainability, enhancing growing techniques, and improving taste profiles to address consumers' needs. The market is likely to maintain its upward trend with growing innovations and greater product adoption.

Asia-Pacific Stevia Industry Segmentation

The report titled “Asia-Pacific Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Extract Type

• Leaf
• Powder
• Liquid

Market Breakup by Application

• Food and Beverages
• Oral Care
• Pharmaceuticals
• Tabletop Sweetener
• Others

Market Breakup by Region

• China
• India
• Japan
• Others

Asia-Pacific Stevia Market Share

Stevia extracts in leaf, powder, and liquid forms are gaining traction in Asia-Pacific due to increasing consumer demand for natural, low-calorie sweeteners in food and beverages. As per Asia-Pacific stevia market analysis, leaf extract is popular in countries like China and India, where traditional herbal remedies influence consumer preferences. Companies such as HOWTIAN and PureCircle are focusing on improving stevia leaf cultivation to enhance taste and yield. Powdered stevia is widely used in Japan and South Korea, where the food and beverage industry incorporates it into confectionery, dairy, and baked goods. Ingredion has expanded its stevia-based powder offerings to cater to these growing markets.

As per Asia-Pacific stevia industry analysis, liquid stevia is rapidly gaining popularity in Southeast Asian countries like Indonesia and Thailand, where beverage consumption is high. Tate & Lyle has introduced liquid stevia solutions tailored for tea and soft drink manufacturers in the region. The convenience and ease of blending liquid stevia into recipes make it attractive for health-conscious consumers and foodservice businesses.

Competitive Landscape

Key Asia-Pacific stevia market players such as Cargill, Tate & Lyle, Ingredion, and PureCircle, are developing to make stevia taste better, more sustainable, and more versatile in applications. Ingredion has broadened its bioconversion technology to enhance the production of higher-tasting stevia ingredients such as Reb M. HOWTIAN and other companies are creating new stevia leaf varieties with better yield and flavor. SweeGen is receiving regulatory clearances for new stevia solutions, facilitating customized sugar reduction choices. These developments respond to increased demand for low-calorie, natural sweeteners.

Cargill, Incorporated

Cargill, Incorporated, which was established in 1865 and is headquartered in Minnesota, United States, provides stevia sweeteners in the Asia-Pacific under its Food Ingredients & Bio-Industrial segment to food and beverage companies looking for natural options while increasing its regional footprint.

Ingredion Incorporated

Ingredion Incorporated, which was established in 1906 and has its headquarters in Westchester, United States, diversified its stevia products in the Asia-Pacific by purchasing PureCircle in 2020, enhancing its portfolio of plant-based sweeteners and responding to increasing demand for natural alternatives to sugar.

Tate & Lyle PLC

Tate & Lyle PLC, founded in 1921 and headquartered in London, offers stevia-derived sweeteners to the Asia-Pacific region, focusing on healthier food ingredients, product development, and strategic acquisitions to expand its share in the emerging natural sweeteners business.

Archer Daniels Midland Company (ADM)

Archer Daniels Midland Company (ADM) is a global leader in agricultural processing and food ingredients. Founded in 1902, it operates in over 170 countries, focusing on the production and distribution of oilseeds, grains, and other agricultural products. ADM provides solutions in food, feed, and energy industries, aiming for sustainable practices and innovation in food security and nutrition.

Other key players in the Asia-Pacific stevia market report include SteviaPac Food Innovation, Layn Corporate, Zhucheng HaoTian Pharm Co.,Ltd, and Sunwin Stevia International, Inc, among others.