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HW Soft Drinks in Finland

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    Report

  • 14 Pages
  • January 2026
  • Region: Finland
  • Euromonitor International
  • ID: 5945999
In 2024, soft drinks in Finland was shaped by growing demand for functionality, hydration, and low- or no-sugar formulations across all categories. Manufacturers increasingly combined health claims, such as added vitamins, probiotics, electrolytes, and energy-boosting claims, with natural, plant-based inputs and premium positioning, while maintaining strong flavour appeal.

This HW Soft Drinks in Finland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Functionality, low sugar, and premium innovation support health claims in 2024
INDUSTRY PERFORMANCE
  • Functionality, low sugar and hydration drive innovation across soft drinks in Finland
  • No sugar claims expands across all soft drink categories as consumers demand rises
  • High-caffeine functionality supports ongoing growth of the energy boosting claim
WHAT’S NEXT
  • Functional innovation is set to accelerate growth and support health claims across soft drinks
  • Players are set to expands no sugar ranges without sacrificing flavour appeal
  • Energy boosting claims are set to be support by natural caffeine and multifunctional benefits
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN FINLAND
EXECUTIVE SUMMARY
  • Health and wellness benefit from clear claims and mainstream appeal
INDUSTRY PERFORMANCE
  • Health claims remain key purchase drivers across food and drinks in Finland
  • Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
WHAT’S NEXT
  • Plant-based and fortified/functional claims will support innovation across food and drink in Finland
COUNTRY REPORTS