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HW Snacks in Saudi Arabia

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    Report

  • 11 Pages
  • January 2026
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 5946017
Health and wellness continued to gain importance in Saudi Arabia’s snacks market in 2024, as consumers increasingly reassessed everyday eating habits in response to rising obesity rates, lifestyle-related diseases and post-pandemic health awareness. Snacking shifted away from purely indulgent occasions toward products that deliver reassurance through natural ingredients, cleaner labels and added nutritional benefits.

This HW Snacks in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Confectionery, HW Ice Cream, HW Savoury Snacks, HW Snacks by Type, HW Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health awareness reshapes everyday snacking choices
INDUSTRY PERFORMANCE
  • Health-driven reformulation expands across snack categories
  • Natural positioning strengthens trust and everyday appeal
  • Gluten free gains momentum beyond medical necessity
WHAT’S NEXT
  • Protein, sugar reduction and functional benefits gain importance
  • Natural evolves into a baseline expectation
  • Gluten free continues to broaden its consumer base
CATEGORY DATA
  • Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
  • Health-led moderation reshapes everyday consumption
INDUSTRY PERFORMANCE
  • Sugar reduction and metabolic health drive reformulation
  • Natural, clean-label and functional cues strengthen trust
WHAT’S NEXT
  • Functional nutrition and clean-label positioning underpin future growth
COUNTRY REPORTS