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HW Dairy Products and Alternatives in Japan

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    Report

  • 13 Pages
  • December 2025
  • Region: Japan
  • Euromonitor International
  • ID: 5946048
In health and wellness dairy products and alternatives, probiotic and high protein are both attractive claims to Japanese consumers. Probiotic claims are highly attractive due to the widespread popularity of fermented foods in Japan. In addition, Greek-style yoghurt has gained popularity for its high protein levels which supports weight management and fitness lifestyles.

This HW Dairy Products and Alternatives in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2020-2024, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: HW Baby Food, HW Dairy, HW Dairy Products and Alternatives by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellness claims are pivotal in dairy products and alternatives
INDUSTRY PERFORMANCE
  • High protein yoghurt enjoys strong popularity in Japan
  • Probiotic claims stand out in dairy products and alternatives
  • Low fat claims align with weight management goals
WHAT’S NEXT
  • High protein and no sugar claims to gain traction
  • Probiotic claims will remain key in Japan
  • Low fat milk to gain popularity out of affordability
CATEGORY DATA
  • Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHEALTH AND WELLNESS IN JAPAN
EXECUTIVE SUMMARY
  • Japanese have strong interest in health and wellness claims
INDUSTRY PERFORMANCE
  • Nutritional support and weight management shapes demand patterns
  • Natural claims are important to Japanese consumers
WHAT’S NEXT
  • Strong outlook for health and wellness
COUNTRY REPORTS